一、网网络基础概念类
Web Promotion

Internet Spread

Digital Marketing

Online Advertising
二、推广推广推广策略类
SEO (Search Engine Optimization)
SEM (Search Engine Marketing)
Content Marketing
Social Media Marketing
三、网网络效果评估类
CPA (Cost Per Action)
CPS (Cost Per Sale)
CTR (Click-Through Rate)
Conversion Rate
四、推广推广渠道与工具类
Email Marketing
SMM (Social Media Management)
PPC (Pay-Per-Click)
Analytics
五、网网络其他专业术语
KOL (Key Opinion Leader)
UGC (User-Generated Content)
Influencer Marketing
Buzz Marketing
注:部分术语存在多种翻译,推广推广如"网络推广"更标准的网网络翻译为"Web Promotion"或"Online Advertising",而"网络宣传"通常对应"Online Advertising"。推广推广建议根据具体语境选择最贴切的网网络翻译。
推广推广
市场动态