New quarter, and a new (but oh-so-old) challenge – how are we going to increase website conversions? How do I get more people to click through to the product page, download the asset, or fill out the form? Dozens of...
The partial F-test: Solving for A/B test interactions and conditional treatment effects
Moving beyond the standard t-test in experimentation When it comes to advanced A/B testing, product and data teams often need...
The Open University has pioneered distance learning with a clear ambition: giving anyone, anywhere the power to learn. Over the...
The new Conductrics.com: 15 years of building the experimentation engine for the practitioners
Fifteen years ago, we started building Conductrics to give teams a better way to run experiments. A lot has changed...
Focus on your customers, not your tools
Don’t let rigid software limit your questions. Get the freedom to explore complex ideas and discover the value your users are actually looking for.
