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FAST DELIVERY

Free Delivery for orders over £25

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OVER 100 YEARS

Heritage and expertise since 1919
Buy now, pay later with Klarna.

Black Friday Week One deals are live

Countdown for new offers coming in week two.

Black Friday deals are live

New offers every week throughout November.

See the week one deals Shop the deals
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Brand New Rapida From Wilier

From Only £1599

Browse Range
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Brand New Rapida From Wilier

From Only £1599

Browse Range
➔

Magene

Cycle Technology

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Magene

Cycle Technology

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Collect from your local shop

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Collect from your local shop

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KMC GO Waxed

10% Off Right Now

View the Range
➔

KMC GO Waxed

10% Off Right Now

View the Range
➔

Black Friday Week 1 of 4

Four weeks of deals, starting with a handmade Basso carbon bike, Campagnolo wheels, Alé winter kit and the full Zefal light range

Which Groupset Should I Buy?

Super Record or Record? Two chainrings or one? Compare the four wireless 13-speed groupsets side by side and find the one that fits the way you ride.

Stand out. Ride Rapida

The new gateway to Wilier's road range, built for riders who take on the road at their own pace.

'Sam Rates Bikes' Reviews the Wilier Rapida

Wilier built the Rapida to bring Italian race bike looks and handling to more riders. Sam Gupta took one out on the road to see if it lives up to the badge.

Nearly New Bikes Update October 2026

Showroom bikes, review bikes, and demo bikes, priced to go. Most have never been ridden, and it takes up to £4,000 off the price.

IAAN GRAVEL CYCLING SHOES

Perfect for imperfect. Sun. Rain. Dust. Mud. Gravel was never meant to be predictable. IAAN is built for changing conditions.

SOMETHING FOR EVERYONE

Tools

Bikes

Computers

Clothing

Luggage

E-Bikes

LATEST PRODUCTS

Look Keo 2 Max Vision Black Pedals
£125.00
More Details
Zefal G50 Shield Gravel Mudguard Set
£40.00
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KMC X Flat Pre-Waxed SRAM 12/13x Chain
£40.00
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BESTSELLING PRODUCTS

Alé Autumn Sale

Up to 60% off!
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Autumn Clothing

Ale Clothing K-Idro Klimatik Mens Long Sleeved Jersey AW27
K-Idro Klimatik Mens Long Sleeved Jersey AW27
£160.00 RRP
More Details
Ale Clothing K-Idro Klimatik Womens Long Sleeved Jersey
K-Idro Klimatik Womens Long Sleeved Jersey
£160.00 RRP
More Details

Get Out and Ride

Cinelli Zydeco Sage White CUES Bike
Zydeco Sage White CUES Bike
£1699.00 RRP £1299.00
More Details
Cinelli Tutto Mini Mutant Silver Bike
Tutto Mini Mutant Silver Bike
£999.00 RRP
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Pro Tour Approved

Scicon Sports Aerostorm Multimirror Blue Sun Sunglasses
Aerostorm Multimirror Blue Sun Sunglasses
£120.00 RRP
More Details
Magene C606 Pro Smart GPS Bike Computer
C606 Pro Smart GPS Bike Computer
£209.00 RRP
More Details

KMC Waxed Chain

KMC X12 Aurora Pre-waxed Chain 126L
X12 Aurora Pre-waxed Chain 126L
£55.00 RRP
More Details
KMC X12 Pre-waxed Chain 126L
X12 Pre-waxed Chain 126L
£40.00 RRP
More Details

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