Train Smarter. Race Faster. Live Fully.

Elite Principles. Real Life.

Elite-level coaching principles. Built around your goals, your body, and your life.
You don't have to be a professional athlete to take your goals seriously.
Maybe you're chasing a personal best, preparing for an Ironman, getting faster at HYROX, or simply determined to stay strong, capable, and active for decades to come.
Whatever you’re working toward, you deserve a thoughtful approach to getting there.
At SuperFly, we combine more than 25 years of coaching experience, from everyday athletes to Olympians and professionals, with an approach built around what matters most: helping you get the most out of your training and yourself.
Because performing at your best isn't just about doing more. It's about doing what matters.

OUR PHILOSOPHY

Elite Principles. Real Life.

What coaching elite athletes taught me about everyone else.

When you're coaching an elite athlete, the smallest details can make the biggest difference.

They're already incredibly fit. They're already working hard.

Finding another 1% means understanding how they respond to training, where they're losing efficiency, how they recover, and which decisions will actually move them forward.

I've spent much of my career working through those details.

And one of the most important things I've learned is that the principles behind elite performance aren't reserved for elite athletes.

In fact, they can be even more valuable when you're balancing training with a career, family, and everything else life brings.

You may not have 20 hours a week to train. You may be navigating the changes that come with getting older. You may have several goals that matter to you, without wanting to sacrifice the rest of your life to achieve them.

That's exactly why your training needs to be thoughtful.


The goal isn't to train like a professional athlete. It's to apply the same level of intelligence and intention to your own goals.

That's what SuperFly is built around.

WHO WE HELP

Big Goals Come in Different Forms.

You don't need to be chasing a world championship to take your performance seriously. What matters is having something meaningful you're working toward.

Triathlon

From your first finish line to Kona.
Whether you're preparing for your first sprint triathlon, chasing a 70.3 personal best, or working toward an Ironman, we'll help you build the fitness, confidence, and execution skills to perform at your best.

Running

Run stronger. Run smarter. Keep running.
From your first 5K to a marathon PR, we focus on building durable fitness, improving efficiency, and helping you become a more capable runner for years to come.

HYROX & Hybrid Performance

Build the engine behind your strength.
HYROX rewards more than strength alone. We help athletes develop running efficiency, endurance, and the ability to execute under fatigue, while integrating the strength training they already enjoy.

Strength, Fitness & Longevity

Stay capable of doing the things you love.
Not every goal has a finish line. Maybe you're focused on maintaining strength, improving fitness, staying active, or continuing to challenge yourself as you get older. 

We believe your training should support what you want to do today while helping you stay capable for tomorrow.


why superfly

Experience Changes How You Coach.

25+ years of coaching. More than 150 world championship qualifiers. Experience coaching Olympians and professional athletes.

I've been fortunate to work with athletes at nearly every level of endurance sport.
And I've learned that the most effective training isn't necessarily the most complicated. It's the training that makes sense for the person doing it.

That means understanding the athlete, identifying what matters most, and making good decisions consistently.
Sometimes the answer is more training. Sometimes it's better recovery, improved strength, smarter pacing, or simply learning when to back off.

The goal isn't to make your training look impressive. It's to help you perform better.
That's the experience I bring to every athlete I coach.

how to work with us

Your Goals. The Right Level of Support.


There isn't one right way to be coached. Some athletes want a proven training system, flexibility, and access to coaching guidance. Others want a coach personally involved in their training, helping them make decisions and navigate the process. We offer both.

SuperFly Squad

Smart training. Proven principles. 
A community behind you.
Get access to my key training sessions, adaptive training technology, goal reviews, strength programming, and a community built around helping athletes train with purpose.
Your plan adapts to your fitness, schedule, and goals, while the coaching principles behind it stay consistent.
Ideal for athletes who want structure, flexibility, and expert guidance without the cost of full one-on-one coaching.
$125/month

SuperFly 1:1 Coaching

Personal coaching. Individual decisions. 
Someone in your corner.

A coaching relationship built around you. I'll personally develop and adjust your training, review your data, help you understand how you're responding, and work with you through the decisions that shape your progress.
From regular feedback and accountability to comprehensive performance support, choose the level of coaching interaction that fits your needs.
Starting at $375/month

THE SUPERFLY DIFFERENCE

Fitness Only Matters If You Can Execute.

You can find workouts anywhere. What makes the difference is knowing how to use them.
When to push. When to recover. How to recognize progress. How to adjust when life doesn’t go according to plan. And how to make good decisions when it matters most.

We believe great coaching should do more than improve your fitness.
It should help you understand your body, build confidence, and become a smarter athlete.
Because the goal isn't simply to follow a plan. It's to become more capable of achieving the things that matter to you.


ATHLETE STORIES

Different Goals. Shared Commitment.

From first-time finishers to world championship podiums, every athlete has a story.
Some are chasing faster times. Some are returning from setbacks. Others are discovering what they’re capable of for the first time.

What connects them isn't their speed or experience. It's their willingness to work toward something meaningful. And our commitment to helping them get there.

MEET YOUR COACH

I've Been on Both Sides of the Start Line.

I'm Adam, founder and head coach of SuperFly Coaching.
I didn't start as an elite athlete. I started as someone who wanted to change what I was capable of.

That journey eventually took me to nine Ironman World Championships in Kona and opened the door to a coaching career that has lasted more than 25 years.

Along the way, I've had the privilege of working with Olympians, professional athletes, world championship qualifiers, and everyday people pursuing extraordinary goals.

I'm still an athlete myself. My goals have evolved over the years, from Ironman to running and HYROX, but the desire to keep learning, improving, and challenging myself hasn't changed.

And neither has my belief that good coaching can help people accomplish far more than they initially imagined.
I don't believe ambition has an expiration date.

Your Next Goal Starts Here.

Maybe you know exactly what you're chasing. Maybe you're ready for a new challenge. Or maybe you simply want to get more out of your training and keep doing the things you love for years to come.
Wherever you're starting, we'll help you find a smarter way forward.

Train Smarter. Race Faster. Live Fully.


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