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Since 1987, the BENCH/ brand has provided high quality products to Filipino's and consumers from all over the world. Perhaps youâve noticed this local brandâs strength in celebrity endorsers, television commercials or giant billboards that are impossible to miss. The BENCH/ brand is one of the leading fashion houses in the Philippines and itâs all thanks to their ability to innovate the local fashion industry. With more than 25 years in the industry, BENCH/ takes pride in being able to capture the stylish cravings of the local market. Aside from providing premium quality products at affordable prices, the brand is a pioneer at releasing style savvy pieces time and time again. Hence their inspired slogan, âBENCH/ is foreverâ.
Who Owns BENCH/?
Ben Chan is the founder and chief innovator of BENCH/, the Philippinesâ leading clothing and lifestyle brand. Although he had humble beginnings, with his first outlet store selling menâs t-shirts in 1987, the company gradually grew and extended to female fashion as well. Today, BENCH/ has outlets in San Franciso, Saudi Arabia, Dubai, Bahrain, Myanmar, Japan, and various cities in China.
About BENCH/
BENCH/ is one of the most iconic Filipino fashion brands, founded by Ben Chan in 1987. What began as a small T-shirt and jeans concession in SM Makati quickly grew into a major retail force under Suyen Corporation, combining affordable basics with sharp branding and mass appeal. From the outset, BENCH/ stood out for making everyday fashion feel more polished, modern, and aspirational.
Over the years, BENCH/ Philippines evolved from a clothing label into a full lifestyle brand, expanding into underwear, personal care, salons, and international retail. Its celebrity-driven campaigns, from Richard Gomez to major global and Korean stars, helped cement its place in pop culture, while its network of more than 600 stores worldwide reflects just how far the brand has travelled. Today, BENCH/ remains a defining name in Philippine retail, known for accessible style, strong marketing, and lasting cultural relevance.
What Is BENCH/ Known For?
A household name in the Philippines, BENCH/ used to be a fashion outlet store for menâs t-shirts in Makati, Philippines in the beginning. It gradually became known after the rollout of their award-winning âSkullerâ campaign - and has since developed included a womenâs fashion line where they produced womenâs apparel, underwear, towels, bags and accessories.
BENCH/'s Unique Identity
At the heart of the BENCH/ brand lies a deep-rooted commitment to its Philippine heritage and a desire to reflect the vibrant, youthful energy that permeates the country's fashion scene. From its humble beginnings as a BENCH/ clothing store, the brand has evolved to encompass a diverse range of product categories, each one imbued with a distinct sense of authenticity and a relentless pursuit of innovation. One of the key pillars of the BENCH/ identity is its unwavering dedication to the concept of "streetwear," a philosophy that celebrates the inherent creativity and self-expression of the youth. This ethos is evident in the brand's product offerings, which seamlessly blend urban-inspired designs with a touch of contemporary flair, creating a style that is both aspirational and accessible. But BENCH/ is more than just a clothing label; it is a lifestyle brand that encapsulates the vibrancy, energy, and individuality of the Philippine youth. From the brand's iconic BENCH/ perfume and cologne collections to its foray into the world of BENCH/ shoes and accessories, every product is a reflection of the brand's commitment to empowering its customers to express their unique sense of style.
BENCH/ Product Range
BENCH/'s expansive product range is a true testament to the brand's versatility and its ability to cater to the diverse needs and preferences of its customers. Whether you're in the market for a contemporary BENCH/ shirt, a pair of sleek BENCH/ jeans, or a statement-making BENCH/ jacket, the brand has something to offer for every occasion and personal style.
One of the standout offerings is the brand's extensive range of BENCH/ clothing for both men and women. From the classic BENCH/ t-shirt to the versatile BENCH/ polo shirt, each piece is designed with an unwavering focus on quality, comfort, and style, ensuring that BENCH/ customers can effortlessly elevate their everyday looks.
But BENCH/ doesn't stop there; the brand has also made a name for itself in the world of BENCH/ shoes and accessories, offering a diverse range of products that seamlessly complement its apparel offerings. From the stylish BENCH/ sneakers to the practical BENCH/ backpacks, these essential items allow customers to curate a complete, cohesive look that reflects their personal style.
| Section | Category / Topic | Product / Line | Key Features / Details |
|---|---|---|---|
| Fashion & Apparel | Men's and Women's Casuals | Graphic tees, polo shirts, Your Favorite Jeans | This is the core of the brand, focused on everyday casual fashion across key demographics. |
| Women's Fashion | HerBENCH/ | A dedicated women's line featuring dresses, skirts, blouses, and trend-based seasonal pieces such as Summer Denim 2026 collections. | |
| Outerwear | Denim jackets, twill jackets, oversized hoodies | A major category built around layering staples and relaxed silhouettes. | |
| Limited Collections | BENCH/ x The Powerpuff Girls, celebrity BENCH/setter lines | High-profile collaborations and special collections that add novelty and collectible appeal. | |
| BENCH/ Body | Underwear | Hipster briefs, boxer briefs, wireless padded bras | One of the brand's most profitable categories, often sold in dedicated standalone shops. |
| Swimwear | Two-piece bikini sets, one-piece swimsuits, rash guards | Offers vacation-ready and functional waterwear options. | |
| Loungewear | Pajama sets, ultra-soft modal lounge shorts | Designed for comfort-focused home and casual wear. | |
| Personal Care & Grooming | Fragrance | Daily Scent colognes, Baby BENCH/ colognes, premium Eau de Toilettes | BENCH/ is a major player in local personal care, with fragrances widely available even in supermarkets. |
| Hair Styling | BENCH/ Fix Professional | A leading local grooming line featuring products such as Clay DOH, Rock & Rule, and Agent Bond. | |
| Hygiene | Alcogel, body washes, hand creams | Includes staple hygiene products and specialized variants such as Niacinamide hand creams. | |
| BENCH/ Beauty | Lips | Liptints, lip oils, creamy matte lipsticks | A beginner-friendly cosmetics line known for affordability and accessible beauty basics. |
| Face & Cheeks | Liquid blushes, concealers, finishing powders | Focuses on everyday complexion products for simple, wearable makeup looks. | |
| Eyes & Nails | Nude Mood eyeshadow palettes, Soap Nails and Neon nail polish collections | Includes trend-driven eye and nail products with a wide color selection. | |
| BENCH/ Active | Sportswear | Quick-dry tennis skirts, sports bras, compression shirts | Performance wear designed for sports, movement, and athleisure styling. |
| Training Gear | Training pants, racerback tanks, long athletic socks | Built for general workout use and active daily wear. | |
| Tennis Specific | S-line and A-line tennis skirts, tennis-style dresses | A specialized sub-category focused on court-inspired silhouettes and function. | |
| Accessories & Lifestyle | Bags & Hardware | Totes, backpacks, belts, watches | Completes the BENCH// lifestyle offering with practical everyday accessories. |
| Footwear | Casual slides, flip-flops, lifestyle sneakers | Focuses on relaxed, easy-to-wear styles suitable for daily use. |
BENCH/'s Fashion Philosophy
At the core of the BENCH/ brand is a fashion philosophy that celebrates self-expression, individuality, and a relentless pursuit of innovation. Drawing inspiration from the vibrant street culture of the Philippines, the brand's design team has crafted a collection that not only reflects the country's unique aesthetics but also resonates with a global audience.
The BENCH/ fashion philosophy is rooted in the concept of "streetwear," a genre that empowers individuals to embrace their unique sense of style and defy the constraints of traditional fashion norms. This ethos is evident in the brand's product offerings, which seamlessly blend contemporary silhouettes with bold, eye-catching graphics and a touch of irreverent flair.
But BENCH/ is more than just a purveyor of trendy apparel; it is a brand that seeks to inspire and empower its customers to express their authentic selves. Through its diverse range of product categories, from BENCH/ clothing to BENCH/ perfume, the brand encourages its loyal following to curate a lifestyle that reflects their personal values, aspirations, and passions.
Must-Have BENCH/ Pieces
BENCH/ is a well-loved brand recognized for its stylish and casual clothing. Below are some essential BENCH/ pieces that effortlessly blend their distinctive style with versatility:
For Women:| Section | Category / Topic | Product / Line | Key Features / Details |
|---|---|---|---|
| Brand Overview | Hero Product Positioning | BENCH/ | BENCH/ has several hero products that have remained bestsellers for decades and are deeply embedded in Filipino culture. |
| Why They Stay Popular | Wide Distribution Network | These products remain evergreen because BENCH/ sells not only in its own boutiques, but also in supermarkets, convenience stores, and pharmacies across the Philippines. | |
| BENCH/ Fix Hair Giants | Hair Styling | Clay DOH | Famous for its matte finish and strong hold that performs well in the country's humid climate. Considered a gold standard by many Filipino men. |
| Hair Styling | Rock & Rule | A high-shine pomade favored for classic, sleek hairstyles. | |
| Hair Styling | Agent Bond | A styling gum known for being flexible yet strong, allowing users to restyle hair easily throughout the day. | |
| BENCH/ Body Underwear | Underwear | Multi-pack Briefs | The 3-in-1 and 5-in-1 packs of hipster and classic briefs are consistent top sellers because of their durability, reliability, and accessible designer feel. |
| Underwear | Seamless Series | Seamless mid-rise panties and boxer briefs are favorites for their no-show appearance and comfortable stretch fit. | |
| Nostalgic Fragrances | Cologne | Baby BENCH/ Cologne | Popular scents include Bubble Gum, Cotton Candy, and Ice Mint. These are widely used for their light, shower-fresh aroma that is not overpowering. |
| Everyday Fragrance | Daily Scent | The Sunday Morning and Nine to Mine variants are iconic affordable colognes often found in school bags and work bags. | |
| Women's Fragrance | So In Love | One of BENCH/'s most enduring and popular eau de toilettes for women. | |
| Lifestyle Staples | Hygiene | Alcogel | BENCH/ made hand sanitizers a trendy lifestyle item long before they became a global necessity. Alcogel is known for its signature scents and non-drying formula. |
| Apparel | Graphic & Logo Tees | Simple, well-cut T-shirts featuring the classic BENCH/ typography remain one of the brand's core bestselling categories. | |
| Food | BENCH/ To Go Snacks | Roasted cashews and dried mangoes are standout items in larger boutiques and have built a loyal following as high-quality local snacks. | |
| Denim | Core Denim Line | Your Favorite Jeans | BENCH/'s core denim line is known for offering slim, straight, and relaxed cuts tailored to the typical Filipino frame, making it a reliable choice for decades. |
What Sets BENCH/ Apart?
Founded in 1987 by Ben Chan, BENCH/ started as a small retail store in Quezon City, but it didn't take long for the brand to make a name for itself. With a focus on providing quality clothing that was both stylish and accessible, BENCH/ quickly became a go-to destination for fashion-forward individuals of all ages. Today, BENCH/ has evolved into a global brand, offering a diverse range of men's clothing, women's clothing, and kids' clothing that cater to a wide audience. From trendy shirts and jeans to sleek activewear and stylish accessories, there's a BENCH/ piece for every occasion and personal style. But what truly sets BENCH/ apart is its commitment to celebrating the unique spirit of the Filipino people. Through its collaborations with local artists, musicians, and influencers, the brand has not only created iconic designs but also helped to foster a sense of community and national pride.
A FILIPINO POWERHOUSE CLOTHING BRAND
BENCH/ continues to be a proud maker of fashionable apparel. Aside from selling menâs t-shirts, they also have a ladiesâ clothing line, underwear, fragrances, and a wide array of other lifestyle products. If youâre thinking that international brands are the only way to achieve fashion forward looks, think again. The strength of the line of products by BENCH/ lies not only on being a local phenomenon but also on how they are able to reach various demographics. For BENCH/, itâs not just boy and girl or man and woman. Their products can slice through age, gender, and socio-economic status proving altogether that style is a shared vision for everyone no matter the differences. âFashionableâ is taken above and beyond when BENCH/ takes over the scene. Shop for everything you need for your everyday casualwear, from essentials such as underwear, plain or graphic tees, denim jeans, and sneakers, to dressier pieces like jackets, trousers, skirts, dresses, and more!
Something For Every Occassion
Styling BENCH/ clothing is an art form that allows you to express your individuality and embrace the latest fashion trends. One of the most iconic pieces in the BENCH/ collection is their BENCH/ shirts, which come in a range of styles, from classic tees to stylish button-downs. For a casual yet chic look, pair a BENCH/ graphic tee with a denim jacket and your favorite pair of BENCH/ jeans. Speaking of jeans, BENCH/ is known for their high-quality denim that flatters every figure. From skinny jeans to mom jeans, there's a style that will suit your personal taste. For a trendy look, try pairing your BENCH/ jeans with a crop top or a bralette for a touch of edge. Another popular choice among Filipinos is BENCH/ activewear. Whether you're hitting the gym or running errands, their breathable fabrics and stylish designs will keep you looking and feeling your best. Mix and match your favorite BENCH/ leggings and sports bras for a coordinated athleisure look that's both comfortable and fashionable. And for those special occasions, BENCH/ has you covered with their range of party-ready pieces. From sleek dresses to dapper suits, their formal wear collection is perfect for making a statement at any event.
BENCH/ in Pop Culture
BENCH/'s impact on the Philippine fashion landscape extends far beyond the realm of clothing and accessories; the brand has also firmly established itself as a cultural icon, captivating the hearts and minds of the country's trendsetters, influencers, and celebrities. From the red carpet to the streets of Manila, BENCH/ has become a symbol of the Philippines' vibrant, youthful energy, with the brand's products regularly spotted on the backs of the country's most fashion-forward individuals. This widespread popularity has not only solidified BENCH/'s status as a must-have label but has also cemented its position as a true reflection of the Philippine zeitgeist. As the brand continues to expand its reach and influence, its presence in popular culture has become increasingly prominent, with BENCH/ collaborating with a diverse array of personalities and creative talents to deliver innovative and engaging content that resonates with its loyal following. Whether it's a high-profile fashion campaign or a viral social media moment, BENCH/'s ability to captivate and connect with its audience is a testament to the brand's unwavering commitment to storytelling, innovation, and a deep understanding of the cultural pulse of the Philippines.
SHOP BENCH/ ONLINE ON ZALORA PHILIPPINES
Thereâs more than one way for you to get a stylish dose of BENCH/. Shop at ZALORA and discover how amazingly trendy your local brands can be. Enjoy browsing through tons of choices in clothing, accessories, shoes and bags. You can amplify your online shopping experience by availing of perks like cash on delivery, free shipping over P995 and 30 days free returns. Shop at ZALORA now and donât miss out of great deals, awesome discounts and style worthy finds!
ARE ITEMS SOLD ON ZALORA ORIGINAL?
Yes, items sold on ZALORA are 100% authentic and original products from brands. ZALORA is an authorized retailer for all the brands available on their platform. They work directly with both luxury designer labels and popular high-street brands to bring genuine products to consumers in the Philippines. They follow stringent procurement processes directly from brand suppliers and vendors to verify the authenticity of items they list for sale on their e-commerce site. Buyers can shop with full confidence knowing the sneakers, clothes, bags, and accessories displayed on ZALORA abide by respective brands' quality standards and are covered by manufacturing defect warranties. Shopping policies also guarantee buyers can return items suspected to be inauthentic for a full refund. Ultimately, ZALORA strives to provide a trusted, transparent online shopping experience where customers access true original products from fashionâs biggest names.
BENCH/ at ZALORA Philippines - FAQs
- Is BENCH/ a Filipino brand?
- Yes, BENCH/ is a Filipino brand established in 1987 and is the flagship label of Suyen Corporation.
- Is BENCH/ a luxury brand?
- No, BENCH/ is not a luxury brand. It is generally positioned as a lifestyle or masstige brand that offers trendy fashion at accessible prices.
- Are BENCH/ and the British brand Bench the same?
- No, they are different brands. BENCH/ in the Philippines and the UK-born Bench brand have separate owners, histories, and identities.
- Who is the founder of BENCH/?
- BENCH/ was founded by Ben Chan, a Filipino-Chinese businessman and interior designer.
- Who owns Suyen Corporation?
- Suyen Corporation is a family-owned company led by Ben Chan and the Chan-Lim family.
- Is BENCH/ available internationally?
- Yes, BENCH/ has physical stores in several countries and also ships internationally through its global website.