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e.l.f. Power Grip Primere.l.f. Cosmetics, Inc.

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

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(40,628)

Amazon's Choice

$11.00

$13.56 per fluid ounce

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Size: 0.81 Fl Oz (Pack of 1)

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essence | Jelly Grip Hydrating Primer | Hydrates Skin & Grips Makeup for Long Lasting Performance | Vegan & Cruelty Free

0.98 Fl Oz (Pack of 1)

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$5.97 ($6.09/fluid ounce)

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Brand Name	e.l.f.
Country as Labeled	United States
Number of Items	1
Manufacturer	e.l.f. Cosmetics
UPC	609332828469
Global Trade Identification Number	00609332828469
Manufacturer Part Number	FD-MS-221205-269
Model Number	82846
Best Sellers Rank	#147 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1 in Foundation Primers
ASIN	B09XMYFTB7
Customer Reviews	(40,628) 4.6 out of 5 stars

Product Benefits	Hydrating
Item Form	Gel
Skin Type	All
Container Type	Bottle
Specialty	Vegan
Finish Types	Dewy
Skin Tone	All
Coverage	Translucent

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Product specifications

Item details

Brand Name

e.l.f.

Country as Labeled

United States

Number of Items

Manufacturer

e.l.f. Cosmetics

UPC

609332828469

Global Trade Identification Number

00609332828469

Manufacturer Part Number

FD-MS-221205-269

Model Number

82846

Best Sellers Rank

#147 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
#1 in Foundation Primers

ASIN

B09XMYFTB7

Customer Reviews

(40,628)

4.6 out of 5 stars

Features & Specs

Product Benefits

Hydrating

Item Form

Gel

Skin Type

All

Container Type

Bottle

Specialty

Vegan

Finish Types

Dewy

Skin Tone

All

Coverage

Translucent

Measurements

Item Volume

0.81 Fluid Ounces

Number of Items

Item Weight

24 Grams

Item Dimensions

5.91 x 3.94 x 1.97 inches

Materials & Care

Material Type Free

Cruelty-free

This item: e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

$11.00 ($13.56/fluid ounce)

Get it as soon as Wednesday, May 6

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Ships from and sold by Amazon.com.

e.l.f. Power Grip Dewy Setting Spray, Ultra Fine Mist Made With Hyaluronic Acid, Grips Makeup For A Hydrated, Dewy Finish, Vegan & Cruelty-Free

$11.00 ($4.07/fluid ounce)

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e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Ivory

$8.00 ($8.00/count)

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e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz

Amazon's Choice
$11.00 ($13.56/fluid ounce)
Get it as soon as Wednesday, May 6
FREE Shipping on orders over $35 shipped by Amazon
essence | Jelly Grip Hydrating Primer | Hydrates Skin & Grips Makeup for Long Lasting Performance | Vegan & Cruelty Free

$5.97 ($6.09/fluid ounce)
Get it as soon as Wednesday, May 6
FREE Shipping on orders over $35 shipped by Amazon
1 sustainability feature
Sustainability features
This product has sustainability features recognized by trusted certifications.
Carbon impact
Carbon emissions from the lifecycle of this product were measured, reduced and offset.
As certified by
ClimatePartner certified
ClimatePartner certified
The ClimatePartner certified product label confirms that a product meets the requirements for the five steps in climate action including calculating carbon footprints, setting reduction targets, implementing reductions, financing climate projects and communicating transparently to continuously reducing emissions.
Certification Number
CDN7HD
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e.l.f. Hydrating Face Primer, Moisturizing Makeup Base, Smooths Pores & Fine Lines, Long-Lasting Wear, Preps Skin for Foundation Application, Small

$9.00 ($0.64/milliliter)
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FREE Shipping on orders over $35 shipped by Amazon
e.l.f. Power Grip Matte Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, Vegan & Cruelty-Free

$11.00 ($12.64/fluid ounce)
Get it as soon as Wednesday, May 6
FREE Shipping on orders over $35 shipped by Amazon
e.l.f. Poreless Face Primer, Skin-Smoothing Matte Makeup Base, Minimizes Pores & Fine Lines, Long-Lasting Foundation Primer with Tea Tree & Vitamins A & E, Vegan & Cruelty-Free

$9.00 ($19.15/fluid ounce)
Get it as soon as Wednesday, May 6
FREE Shipping on orders over $35 shipped by Amazon
e.l.f. Power Grip Primer + 4% Niacinamide Mini, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free

$7.00 ($14.00/fluid ounce)
Get it as soon as Wednesday, May 6
FREE Shipping on orders over $35 shipped by Amazon

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Important information

Safety Information

External use only. Stop use if irritation occurs.

Ingredients

Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol, Blue 1 (CI 42090), Yellow 5 (CI 19140)

Directions

Apply evenly to face prior to makeup application. Once applied, wait 30 seconds before applying makeup.

Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.

Product Description

What it is: A gel-based, hydrating face primer that smoothes skin while gripping your makeup.

Why we love:

Gel primer formula grips makeup
Gives skin a soft-focus effect
Enriched with hydrating ingredients like Hyaluronic Acid
Translucent finish gel primer works on all skin types and skin tones
Key Ingredients:

Hyaluronic Acid - Helps skin retain moisture for a plump complexion
Your makeup? It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a soft-focus effect for a smoother complexion. Infused with powerhouse ingredients like Hyaluronic Acid, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin. The formula goes on clear, making it the ideal makeup application base for all skin types and skin tones.

Great for: All skin types

All e.l.f. products are made from skin-loving ingredients you want at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified. Because kindness is chic.

From the manufacturer

	e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Ski...	e.l.f. Power Grip Matte Primer, Gel-Based & Hydrating Face Primer For Smoothi...	e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer,...	e.l.f. Power Grip Dewy Setting Spray, Ultra Fine Mist Made With Hyaluronic Ac...	e.l.f. Power Grip Primer & Power Grip Setting Spray Duo, Hydrating Face Prime...	e.l.f. Power Grip Primer Duo, Includes Original and +4% Niacinamide, Hydratin...

Customer Reviews	40,628	1,705	13,827	8,476	193	37
Price	$11.00	$11.00	$11.00	$11.00	$22.00	$22.00
Makeup Type	Gel-based face primer	Gel-based face primer	Gel-based face primer	Setting spray	Face primer & mist	Gel-based face primer
Great For All Skin Types	✓	✓	✓	✓	✓	✓
Benefits	Smooths & grips makeup	Reduces look of excess shine	Evens skin tone	Sets makeup in place	Grips & sets makeup	Grips makeup & evens skin tone
Ingredients	Hyaluronic acid	Lemon myrtle blend	4% niacinmaide	Hyaluronic acid	Hyaluronic acid	Hyaluronic acid & niacinamide
Fragrance-Free	✓	✓	✓	✓	✓	✓
Finish Type	Dewy	Matte	Glossy	Dewy	Dewy	Dewy
How to Use	Apply to face before makeup	Apply to face before makeup	Apply to face before makeup	Mist over face 6" away	Grip it then spray it	Apply to face before makeup
Beauty Tip	Wait 30s before makeup	Wait 30s before makeup	Wait 30s before makeup	Apply pre & post-makeup	Apply pre & post-makeup	Wait 30s before makeup
Promotes Long-Lasting Makeup	✓	✓	✓	✓	✓	✓
Vegan & Cruelty-Free	✓	✓	✓	✓	✓	✓

From the brand

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Product details

Product Dimensions ‏ : ‎ 5.91 x 3.94 x 1.97 inches; 0.85 ounces
Item model number ‏ : ‎ 82846
UPC ‏ : ‎ 609332828469
Manufacturer ‏ : ‎ e.l.f. Cosmetics
ASIN ‏ : ‎ B09XMYFTB7
Best Sellers Rank: #147 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #1 in Foundation Primers
Customer Reviews:
(40,628)

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Customer reviews

40,628 global ratings

How customer reviews and ratings work

Customers say

Customers find this primer excellent in quality, noting it makes makeup last all day and works better than expensive alternatives. The product is particularly effective for oily and combination skin types, providing a smooth finish and maintaining a fresh appearance throughout the day. The stickiness receives mixed feedback - while some say it holds makeup in place, others find it too sticky. The texture is also mixed, with some describing it as silky while others find it feels like glue.

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784 customers mention quality, 759 positive, 25 negative

Customers love this primer, describing it as one of the best drugstore options available.

...at least an hour on her make up every day, said that this is the best primer that she’s ever used in her life and believe me I’ve spent a lot of...Read more

It’s a great product. It is little sticky in texture when you apply it but with foundation it doesn’t feel sticky. Used it many time and love it.Read more

Great primer! Does what is supposed to do. Doesn't take forever to dry, like some others. And provides a great holding base for my cream makeup....Read more

It’s a good product, but I don’t see the point in ordering it online. It’s something you can easily find out a drugstoreRead more

494 customers mention longevity, 458 positive, 36 negative

Customers praise the primer's longevity, noting that it keeps makeup on all day and helps maintain its integrity throughout the day.

Favorite affordable primer! Doesn’t break me out, long lasting, no smell or color. Good choice!Read more

Really improved my make up durability, it now lasts all day. At first the texture is really sticky but I got used to it and I love this product....Read more

...It was exceeded my expectations. My makeup lasts all day now(never made it half a day before). I also love how smooth my skin feels and looks....Read more

This stuff really works. A little goes a long way. It makes my makeup last all day. I even have a scrub a little harder to get it off at night. 100⭐️Read more

434 customers mention effectiveness, 398 positive, 36 negative

Customers find the primer effective, noting that their makeup lasts all day and works better than expensive alternatives, with one customer mentioning it works well with both liquid and powder foundations.

I use it everyday as my primer. It’s easy to apply and it works great. My skin looks polished before I apply my foundation and it lasts. I love it.Read more

I like it quite a bit. It works well and soon as it dries as your putting it on you can't feel it on your face. Seems to keep my foundation on longer.Read more

It’s a very sticky hard to move primer but that’s the point and it works very well and is a great value for your moneyRead more

This primer is fabulous! It works so well and I get such better coverage from my foundation that when using this primer, I have actually been able...Read more

415 customers mention value for money, 383 positive, 32 negative

Customers find the primer offers great value for money, with one customer noting it performs better than more expensive alternatives.

...Honestly, I see myself using this long-term. It’s affordable, reliable, and honestly performs better than some high-end primers I’ve tried. Love it!Read more

Great price for same results as many expensive products. Goes on sticky, have to wait until completely dry. Keeps make up looking good all day.Read more

...sensory issues be careful when applying to skin but other wise worth the hype, if it starts to separate apply another thing layer!!!Read more

This is better than most expensive brands i've used. Great value for what you get for sure....Read more

375 customers mention skin type, 264 positive, 111 negative

Customers find that the primer works well for various skin types, including oily and dry skin, and helps smooth and tighten it.

Can’t live without this- great for oily skinRead more

Great for dry skin!Read more

...I do say it is not for dry skin. Definitely making sure your skin is moisturized.Read more

...It also smooths my skin and makes everything look more flawless. For the price, it’s honestly unbeatable—works just as well as high-end primers....Read more

270 customers mention appearance, 232 positive, 38 negative

Customers love the primer's appearance, noting that their makeup looks amazing all day and provides a great finish, with one customer mentioning their face looks like porcelain after applying makeup.

...Great grip primer! My makeup lasts all day and looks great. A must have.Read more

Love it! Does what it says it does, but is not sticky and shiny to “look like a baby dolphin” despite Jennifer’s funny commercial!...Read more

...Makes your makeup melt into your skin, for a beautiful, flawless, non moving, look. 10/10 recommend....Read more

...my skin feel silky smooth, blurs imperfections, and keeps my makeup looking fresh all day....Read more

851 customers mention stickiness, 580 positive, 271 negative

Customers have mixed experiences with the primer's stickiness, with some reporting that it holds makeup in place and makes it stay put all day, while others find it too sticky, leaving their skin feeling greasy.

My sensitive skin LOVES this primer!! It’s grippy and sticky and makeup lasts all night (when I use good quality makeup) I use 3-4 pumps, warm up in...Read more

It’s really sticky in a good way to stick your makeup on for a long time , this primer actually is really popular and seen all over tik tok and etc...Read more

Jennifer Coolidge nails this on the TV commercial. It is indeed very sticky you almost don't want to put it on but it settled down nicely and makeup...Read more

I have super oily skin and cheaper foundation and it stays on all day, if you use the ELF hd powder after your setting spray at the end of you...Read more

309 customers mention texture, 214 positive, 95 negative

Customers have mixed opinions about the primer's texture, with some finding it smooth and silky, while others describe it as very sticky and compare it to glue.

...Power Grip Primer is definitely worth trying. It gives me smooth, long-lasting makeup with a flawless finish every time. Highly recommend—5 stars!Read more

...Let me tell you, this primer is AMAZING. It's super hydrating and tacky, but not sticky and in a gross way either - it's the perfect consistency,...Read more

...The primer spreads well but is very tacky and weird the first time you use it..Don't worry, once you put your foundation on, the primer does its...Read more

This is a very smooth and silky primer with a hydrating formula but still enough tackiness to keep your foundation makeup on throughout the day....Read more

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Top reviews from the United States

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t.s.
Great primer
Reviewed in the United States on April 21, 2026
Size: 0.81 Fl Oz (Pack of 1)Verified Purchase

This is a great primer for a good price. Its easy to apply, dries quickly and leaves a tacky canvas that adheres to your makeup once applied and keeps it fresh all day. Its the only primer I use. Great buy.

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3 people found this helpful

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Almighty_papillon
Amazing Grip
Reviewed in the United States on March 4, 2026
Size: 0.5 Fl Oz (Pack of 1)Verified Purchase
I recently tried the e.l.f. Power Grip Primer, and I’m honestly impressed. The texture is lightweight and slightly tacky, which helps my makeup grip onto my skin and stay in place all day. It gives a smooth, hydrated base without feeling heavy or greasy.

I noticed that my foundation applied more evenly and lasted much longer, especially around my T-zone where I usually get oily. It also didn’t clog my pores or cause breakouts, which is a big plus for me.

For the price, the quality is amazing — it performs just as well as higher-end primers. I would definitely repurchase and recommend it to anyone looking for a long-lasting, smooth makeup base.

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28 people found this helpful

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c. king
Love this stuff! Great primer!
Reviewed in the United States on April 11, 2026
Size: 2.5 Fl Oz (Pack of 1)Verified Purchase
This product is so good! It’s give me a glowy look while make sure my foundation sticks are all day! This is one I just buy the big jar because I know I will use it all up! Grab it for glowing skin and all day makeup

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3 people found this helpful

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Jaiden
e.l.f. Power Grip Primer — good grip, but very tacky feel
Reviewed in the United States on April 27, 2026
Size: 0.81 Fl Oz (Pack of 1)Verified Purchase
I tried the e.l.f. Power Grip Primer and overall it does what it says in terms of helping makeup stick and last longer. It has a gel texture that goes on smoothly and then becomes very tacky on the skin, which really does help foundation hold in place throughout the day.

Makeup definitely applies more evenly over it, and I noticed less separation around areas like the nose and cheeks after a few hours. It also works well with both light and medium coverage bases.

That said, the texture is very sticky, which might not be for everyone. You can definitely feel it sitting on the skin before you apply foundation, and it stays slightly tacky even after blending makeup on top.

It also isn’t the best for blurring pores or giving a smooth, filtered finish — it’s more about grip and longevity than skin-perfecting.

Overall, it’s a solid budget primer if your main goal is making makeup last longer, but the texture takes some getting used to.

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Devin
A great primer
Reviewed in the United States on April 21, 2026
Size: 0.81 Fl Oz (Pack of 1)Verified Purchase
It’s not the best primer that I’ve used, but it is the most effective one and cheapest one. Also, it dries nicely. It’s not too sticky.

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Brenda V.
Must have face primer
Reviewed in the United States on April 21, 2026
Size: 0.81 Fl Oz (Pack of 1)Verified Purchase
Great face primer it locks everything into place. Its a super nice statement for an everyday makeup base. Love that it doesnt have a smell to it.

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IAMKACY
Smooth gripping and budget friendly perfection
Reviewed in the United States on April 3, 2026
Size: 0.81 Fl Oz (Pack of 1)Verified Purchase
Second time purchasing and I’m truly an elf fan and it will always exceed my expectations from the first use I could tell this product was doing something right it has. A lightweight gel like texture that feels super refreshing on the skin and blends effortlessly what really stands out is how well it grips makeup once applied my foundation goes on smoother and stays put all day without sliding or fading it creates a soft even base that makes my skin look naturally lock makeup in place while keeping the skin hydrated and dewy I also appreciate how affordable it is without sacrificing quality it genuinely performs like a high end product but at a fraction of the price plus it works well for different skin types whether you’re dry oily or somewhere in between another bonus is it doesn’t feel heavy or clog ores and my skin still feels breathable throughout the day overall this primer is a must have in my routine if you want smooth long lasting makeup on a budget honestly can’t go wrong with elf

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IAMKACY

Smooth gripping and budget friendly perfection

Reviewed in the United States on April 3, 2026
Second time purchasing and I’m truly an elf fan and it will always exceed my expectations from the first use I could tell this product was doing something right it has. A lightweight gel like texture that feels super refreshing on the skin and blends effortlessly what really stands out is how well it grips makeup once applied my foundation goes on smoother and stays put all day without sliding or fading it creates a soft even base that makes my skin look naturally lock makeup in place while keeping the skin hydrated and dewy I also appreciate how affordable it is without sacrificing quality it genuinely performs like a high end product but at a fraction of the price plus it works well for different skin types whether you’re dry oily or somewhere in between another bonus is it doesn’t feel heavy or clog ores and my skin still feels breathable throughout the day overall this primer is a must have in my routine if you want smooth long lasting makeup on a budget honestly can’t go wrong with elf

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5 people found this helpful

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Nik
Good primer
Reviewed in the United States on April 21, 2026
Size: 0.81 Fl Oz (Pack of 1)Verified Purchase
I use this primer before I do my makeup and it has helped my make up last . No heavy, thick feeling at all. You won’t be disappointed

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Top reviews from other countries

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Marwa E.
I love it
Reviewed in Egypt on November 27, 2025
Size: 0.81 Fl Oz (Pack of 1)Verified Purchase

Too small for the price but great product! Thank you

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Amy Christine
Good
Reviewed in Ireland on February 21, 2026
Size: 0.81 Fl Oz (Pack of 1)Verified Purchase
Good

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mélanie
Effet 0 pore matifiant
Reviewed in France on February 20, 2026
Size: 0.81 Fl Oz (Pack of 1)Verified Purchase
Très bon produit qui donne un effet matifiant 0 pores
Se mêle très bien au maquillage et ne fait pas de trace ou ne pèle pas

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Nallely
Hidratante y duradero
Reviewed in Mexico on November 11, 2025
Size: 0.5 Fl Oz (Pack of 1)Verified Purchase
Lo compre después de ver varias reseñas y compré esta versión pequeña para probarlo, lo utilizo con la base de maquillaje de Maybelline la Fit Me Matte y me a encantado la cobertura que obtengo con la base después del primer, además de que siento que dura mucha más, la consistencia no es pesada y se absorbe muy bien y no necesito una gran cantidad de producto, sin duda lo volvería a comprar.

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Nallely

Hidratante y duradero

Reviewed in Mexico on November 11, 2025
Lo compre después de ver varias reseñas y compré esta versión pequeña para probarlo, lo utilizo con la base de maquillaje de Maybelline la Fit Me Matte y me a encantado la cobertura que obtengo con la base después del primer, además de que siento que dura mucha más, la consistencia no es pesada y se absorbe muy bien y no necesito una gran cantidad de producto, sin duda lo volvería a comprar.

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Anto
Buon prodotto per make-up duraturo
Reviewed in Italy on February 5, 2026
Size: 0.81 Fl Oz (Pack of 1)Verified Purchase
Molto buono, consigliato per chi ha la pelle grassa

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Brand	e.l.f.
Product Benefits	Hydrating
Item Form	Gel
Skin Type	All
Package Information	Bottle

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e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

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Smooth gripping and budget friendly perfection

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Smooth gripping and budget friendly perfection

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4.0 out of 5 stars I love it

5.0 out of 5 stars Good

5.0 out of 5 stars Effet 0 pore matifiant

5.0 out of 5 stars Hidratante y duradero

Hidratante y duradero

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5.0 out of 5 stars Buon prodotto per make-up duraturo

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Product Summary: e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

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About this Item

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I love it

Good

Effet 0 pore matifiant

Hidratante y duradero

Buon prodotto per make-up duraturo

Product summary presents key product information

Keyboard shortcut shift + alt + opt + D