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SHEGLAM Color Bloom Liquid BlushSHEGLAM

SHEGLAM Color Bloom Liquid Blush Makeup for Cheeks Matte Finish - Love Cake

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(15,838)

$6.99

$38.83 per fluid ounce

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SHEGLAM Buttery Bliss Blush Stick Cream Milk Makeup Blush-Guava Juice
$7.99 ($39.95 / ounce)
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Item Form	Cream
Coverage	Medium
Color	Love Cake
Skin Tone	Fair
Product Benefits	Blushing
Container Type	Palette
Skin Type	Normal
Face Shaping Makeup Type	Blush Face Makeup
Complexion Benefits	blushing
Finish Type	opaque

Item Form	Cream
Brand Name	SHEGLAM
Number of Items	1
Package Type Name	Palette
Global Trade Identification Number	06971870594675
Manufacturer	SHEGLAM
Manufacturer Part Number	sb2207214599943240
Model Number	sb2207214599943240
Best Sellers Rank	#680 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #3 in Face Blushes
ASIN	B0BHFBBH25
Customer Reviews	(15,838) 4.5 out of 5 stars

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Product specifications

Features & Specs

Item Form

Cream

Coverage

Medium

Color

Love Cake

Skin Tone

Fair

Product Benefits

Blushing

Container Type

Palette

Skin Type

Normal

Face Shaping Makeup Type

Blush Face Makeup

Complexion Benefits

blushing

Finish Type

opaque

Item details

Item Form

Cream

Brand Name

SHEGLAM

Number of Items

Package Type Name

Palette

Global Trade Identification Number

06971870594675

Manufacturer

SHEGLAM

Manufacturer Part Number

sb2207214599943240

Model Number

sb2207214599943240

Best Sellers Rank

#680 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
#3 in Face Blushes

ASIN

B0BHFBBH25

Customer Reviews

(15,838)

4.5 out of 5 stars

Measurements

Number of Items

Item Weight

0.17 Ounces

Item Dimensions

1.38 x 1.21 x 3.07 inches

Additional details

Material Type Free

Cruelty Free

Product Style

Natural

Recommended Uses For Product

Mattifying

Materials & Care

Material Type Free

Cruelty Free

Material Features

Cruelty Free

This item: SHEGLAM Color Bloom Liquid Blush Makeup for Cheeks Matte Finish - Love Cake

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SHEGLAM Sun Sculpt Cool Toned Liquid Contour Stick Long Lasting Cream Bronzer Makeup - 01 Soft Tan

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L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz

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Important information

Safety Information

For external use only. Avoid contact with eyes. Keep away from naked flame or direct heat sources.

Directions

Prep skin. Apply a small amount to the back of your hand. Using a brush or sponge, tap onto the apples of your cheeks, blending outwards. Build up color as desired, blending well for a natural finish.

Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.

Product description

SHEGLAM Blush

	Liquid Blush	Buttery Bliss Blush Stick	Glow Blush Stick	Snatch N Blush Stick	Licious Hydrating Blush	Divine Flush Matte Blush
Customer Reviews	15,838	562	452	488	286	174
Price	$6.99	$7.99	$7.19	$6.99	$6.64	$8.79
CRUELTY FREE	✔	✔	✔	✔	✔	✔
WATERPROOF	✔	✔	✔	✔	✔	✔
SKIN TYPE	ALL	ALL	ALL	ALL	ALL	ALL
MAKEUP FINISH	MATTE&SHIMMER	DEWY	DEWY	DEWY	DEWY	MATTE
PRODUCT BENEFIT	NATURAL FINISH	SCULPTED FACIAL FEATURES	CONTOURED DEFINITION	SMOOTH FINISH	CHAMELEON IRIDESCENCE	LIGHTWEIGHT POWDER

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Product details

Product Dimensions ‏ : ‎ 1.38 x 1.21 x 3.07 inches; 0.17 ounces
Item model number ‏ : ‎ sb2207214599943240
Manufacturer ‏ : ‎ SHEGLAM
ASIN ‏ : ‎ B0BHFBBH25
Best Sellers Rank: #680 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #3 in Face Blushes
Customer Reviews:
(15,838)

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Customer reviews

15,838 global ratings

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Customers say

Customers find this blush highly pigmented and easy to blend, with a matte finish that looks natural on the skin. The product is long-lasting throughout the day, applies smoothly, and provides a sun-kissed glow to cheeks. They appreciate its quality and consider it good value for money, particularly as an affordable liquid blush option.

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941 customers mention color, 806 positive, 135 negative

Customers love the blush's color, describing it as extremely pigmented and perfect pink, with one customer noting it provides a natural look.

I personally love the color and it’s super easy to blend in, the quality is great. I would use more then 1-2 dots if you want a more blushy red lookRead more

I like the way it blends, beautiful color. It’s not greasy or too shiny, it has the perfect balance to gives you a nice healthy skin lookingRead more

Great color, but the applicator makes the process of applying it, heavy, and requires alot of wiping off the product to make the blush look natural.Read more

really love how this applies on my face, its such a pretty color, it's so easy to apply, and I love that you can build on it.Read more

412 customers mention blendability, 376 positive, 36 negative

Customers find the blush highly blendable, describing how it glides on smoothly and works well with both brushes and fingers.

I love this blush. It’s so pretty. It’s easy to blend. I’ll definitely be using more of their blush. Also have the contour and it’s amazing also!!...Read more

The color is great and blends well. However, it can get a tad messy as the liquid gets on the outside of the bottle when opening and closing....Read more

...Great product for the price! Blends easily and gives a beautiful rosy color. Works well on the eyes too. I will definitely be trying more colors.Read more

It's very barbie bubblegum pink That being said it's blendable and bubblegum pink is universally worn by women, okay for emergency touchup....Read more

377 customers mention appearance, 362 positive, 15 negative

Customers love the blush's appearance, describing it as gorgeous bronze with a perfect level of shimmer and a nice matte finish that looks like real skin.

...bought a lot of their products to review, and so far they are all beautiful. I have a light brown almost tan looking skin tone, and it's beautiful....Read more

...it to my daughter on her birthday and at the start it was clean and cute but like 1 week later when she used it it would spill everywhere....Read more

Ive had this blush for like 7 months now and im just getting low, its so pretty but the only downside is that it fades after like 2 hours, so i have...Read more

I was super surprised. This is the perfect blush. It blends like a dream and the love cake color is perfect. But the way this blends and the pigment....Read more

273 customers mention longevity, 216 positive, 57 negative

Customers praise the blush's longevity, noting it stays on throughout the day and wears well, with one customer mentioning it maintains its color without fading.

...In terms of performance, this blush truly stands out. It’s long lasting, comfortable to wear, and complements a wide range of skin tones thanks to...Read more

Wonderful purchase lasts all day even longer than my Laura Geller purchases and is half the cost ... WOnderful colors now I own 6 colors so far and...Read more

This blush is so worth it! Stays on all day, no fade, great for sensitive skin and liquid blush is always the perfect solution for avoiding texture...Read more

...It does not last all day even with setting spray or powder but it’s a small container to take with me and easy enough to reapply.Read more

264 customers mention application, 243 positive, 21 negative

Customers find the blush easy to apply and blend, with the applicator making it convenient to use.

I love this blush I’ve never used blush like this before it’s easy to use it has a sponge just dab it on your face a rub it in with your brush, it...Read more

sooo pretty and easy to apply just a tip if you’re looking for an orange tone blush and you’re trying to decide between bday suit or float on i...Read more

Love love love !!! This goes on smooth, not greasy or shiny. It looks very natural when blended well.Read more

This is now my favorite liquid blush I have tried so far. It is very easy to apply. Very smooth when applying and dabs out beautifully and easily....Read more

250 customers mention quality, 229 positive, 21 negative

Customers appreciate the quality of the blush, describing it as a great makeup product.

Great product! I was very happy with this blush. It was easy to blend out and had a great cheery color. I felt a cute rosiness. Definitely recommend.Read more

...I don’t wear contour but it’s a good product. I’ll use it till it’s gone to save the hassle of exchanging.Read more

sheglam cosmetics are one of my favorites, they're good quality & great prices, applies easily... concentrated, so you don't need much, have this...Read more

...The little wand with a sponge is soft and great quality! I will definitely buy again, and have already bought for a friend as a gift.Read more

236 customers mention value for money, 216 positive, 20 negative

Customers find the blush to be good value for money, describing it as one of their favorite affordable liquid options that delivers a glam finish.

LOVE this blush. Such a great price for a great quality product. The Pink Slip color is the perfect soft pink. Blends in so easily and lasts all day.Read more

...and looks natural. • Long-lasting, stays on all day. • Affordable and looks/feels way more expensive....Read more

Great value for a great make up product! Stays put and blurs my pores! I get lots of compliments!Read more

...Overall, I would say this product is great for the price and would definitely buy again, though I don't know if it would clog your pores or not....Read more

146 customers mention blush quality, 135 positive, 11 negative

Customers love this blush, describing it as the best liquid product that gives a sun-kissed glow to cheeks.

Great blush! It's highly pigmented so a little goes a long way. Best to "prime it" on the back of your hand first. I have this blush in 4 colors....Read more

The best blush!! Highly recommended 💕🥰Read more

Best liquid blush!!! Softest pinkRead more

I loved this product so much! I’ve never found such a good blush! I use this on my face all the time!Read more

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Top reviews from the United States

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RuggiRo
Beautiful Blush
Reviewed in the United States on February 19, 2026
Color: Matte Petal TalkSize: 0.18 Fl Oz (Pack of 1)Verified Purchase

This blush is beautiful with a nice color payoff. Love the applicator, the application goes on smoothly and blends well. Color is gorgeous. Cute packaging. No weird smell. Highly recommend and price is right. The container is small but the product should has a very long time since you need a tiny drop for huge pigment pay off!

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8 people found this helpful

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April
Love this! Goes on with a lot of pigment and is so pretty.
Reviewed in the United States on April 15, 2026
Color: Cutie PieSize: 0.18 Fl Oz (Pack of 1)Verified Purchase
Love this blush! I wasn't sure how I'd feel about the sponge applicator but it is so pretty on, and it has lasted me a really long time. Great for an affordable liquid blush. Blends well but only use small dots at first, it's got more pigment than I expected

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One person found this helpful

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Leira
Beautiful seamless and easy to use
Reviewed in the United States on February 18, 2026
Color: On CallSize: 0.18 Fl Oz (Pack of 1)Verified Purchase
I wanted to gate keep this so bad but this blush is just too good! It's lightweight and the formula blends flawlessly. You can build the color up and it's sheer enough so that's it's difficult to use "too much," unlike the rare beauty blushes (that are wayyyyy too pigmented). Natural finish and truly lasts all day.

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5 people found this helpful

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Mother of Dachshunds
Pretty Shade—but Needs More Pop!
Reviewed in the United States on June 25, 2025
Color: Matte Petal TalkSize: 0.18 Fl Oz (Pack of 1)Verified Purchase
I really wanted to love this Sheglam Color Bloom Liquid Blush—the packaging is adorable, the texture is smooth, and the tone is gorgeous on the cheeks. However, when it arrived, I discovered it’s much less pigmented than I’d hoped. As one reviewer said, “you have to use a lot to get any significant color payoff” .

What I love:

The shade is so pretty—it blends like a dream and gives a natural, matte-yet-soft flush with no streaks .

Formula texture is silky and buildable, and it dries down beautifully without feeling heavy .

What could be better:

Barely noticeable with one dot—especially on medium or darker skin tones. As a very pale-skin reviewer pointed out: “just a small dot kinda disappears… I have to apply more than I would expect” .

Because of the lack of pigment, I find myself layering it—first multiple dots, then a powder blush on top for more color.

Bottom line:
If you're after a subtle, natural look, this blush is a good pick—lovely tone, easy to blend, skin-friendly and affordable (~$7). But if you want something that delivers a bold, vibrant flush in a single swipe, you’ll probably need more product or should consider a more pigmented option. Still, for sheer everyday wear, it’s cute and budget-friendly.

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Mother of Dachshunds

Pretty Shade—but Needs More Pop!

Reviewed in the United States on June 25, 2025
I really wanted to love this Sheglam Color Bloom Liquid Blush—the packaging is adorable, the texture is smooth, and the tone is gorgeous on the cheeks. However, when it arrived, I discovered it’s much less pigmented than I’d hoped. As one reviewer said, “you have to use a lot to get any significant color payoff” .

What I love:

The shade is so pretty—it blends like a dream and gives a natural, matte-yet-soft flush with no streaks .

Formula texture is silky and buildable, and it dries down beautifully without feeling heavy .

What could be better:

Barely noticeable with one dot—especially on medium or darker skin tones. As a very pale-skin reviewer pointed out: “just a small dot kinda disappears… I have to apply more than I would expect” .

Because of the lack of pigment, I find myself layering it—first multiple dots, then a powder blush on top for more color.

Bottom line:
If you're after a subtle, natural look, this blush is a good pick—lovely tone, easy to blend, skin-friendly and affordable (~$7). But if you want something that delivers a bold, vibrant flush in a single swipe, you’ll probably need more product or should consider a more pigmented option. Still, for sheer everyday wear, it’s cute and budget-friendly.

Images in this review

40 people found this helpful

Helpful

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ItMeBigC
Love this fun blush!
Reviewed in the United States on April 4, 2026
Color: Rose RitualSize: 0.18 Fl Oz (Pack of 1)Verified Purchase
First off, these are so much fun to use. I love the squishy applicator and look forward to using it. I got the shade rose ritual and it's such a beautiful shade that blends well and lasts! I can't believe how inexpensive these are for what you get, and they last soooo long. Highly recommend these and the contours!

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One person found this helpful

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Matt Moore
Beautiful!
Reviewed in the United States on April 12, 2026
Color: Hot TopicSize: 0.18 Fl Oz (Pack of 1)Verified Purchase
Perfect tint! I love the texture and quality of this product! Perfect for the price!

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Lover of All Things Beauty
“Night Drive” doesn’t look matte on my dry skin. Looks REALLY glowy.
Reviewed in the United States on March 12, 2024
Color: Matte Night DriveSize: 0.18 Fl Oz (Pack of 1)Verified Purchase
I have very fair, very cool toned skin. Anything with even a HINT of warmth looks even warmer on me (like like those with warm undertones who use anything even slightly cool looks even cooler toned on them). It’s hard finding good blush shades for my very cool skin. I’ll get a pink and it ends up looking peach if it has a little warmth to it (and many do, although now the cool toned baby pink has become more popular, finding a pink that works for me hasn’t been as hard as it used to be). But I found dusty pinks, mauves, purple, berry, and plum tones look best on me. With berry tones, I usually need to be careful since I’m very fair and most are deeper in color. They can also lean warm and end up looking more like a red on me than a berry. The shade “Night Drive” in the first photo looked like it was a beautiful dusty rose color. In the photo showing all the shades swatched together, it looked like a beautiful plum color. But then in the other photo where it showed the 3 new shades and had a shade description, the color looked like it was more of a reddish berry, but was described as a deep plum red. To me it’s either plum (a purple toned shade) or red, but I guess “deep plum red” means it’s a berry with a red tone. I was hoping it would end up looking more like it did in the first photo (a kind of dusty rose color) or the swatch photo (a beautiful plum color), and not be too red toned.

They have both matte and shimmer finishes. 4 shades have a shimmer finish and 11 shades have a matte finish. Some shades come in both finishes - matte and shimmer - while some of the others only come in one finish (either matte or shimmer). I was happy when I saw the shade I wanted (“Night Drive”) was one of the matte shades. I don’t like my blushes to be shimmery. Shimmery usually means glittery, which I don’t like. Shimmer/glitter can accentuate texture and fine lines, plus depending on the shimmer (if it’s larger shimmer/glitter particles), then that can migrate to the rest of my face. And even if there’s no glitter, dewy/glowy finishes still can accentuate texture and fine lines. So I prefer my blushes to be matte, and I can add glow another way if I want it.

In person, the shade is more like it appeared in the photo showing the 3 new shades with the description, and I’d definitely agree with the description of “deep plum red.” It definitely is a kind of plum color but with a red tone to it. On my very cool toned skin, it shows more as a red than I wanted, but it still looks nice.

The component is nice! It’s a plastic, hexagonal tube that has a soft, baby pink kind of color that has a frosted gradient look to it. The top twists off to reveal a pointed sponge tip that you can easily dot onto the cheeks. When the sponge tip goes into the bottom of the tube, there’s a piece inside that I guess is kind of like a stopper to keep too much product from coming out. I was worried how that’ll work once I’ve used these a lot and they start to get low - will I still be able to get product on the sponge? Because with that stopper in there, it seems like once it gets low and the product isn’t hitting that spot, I wonder how it gets the product? But only time will tell. So far, I’ve been using this shade off and on for 5 months and it doesn’t seem like there’s any less product on the sponge tip when I take it out now than there was when I first started using it. So I’m happy about that.

You get enough product on the sponge tip where you can use the tip to dot it on your cheeks. That’s how I’ve been preferring it when I apply it. I take the pointed tip, and do a couple tiny dots. Then I take my fave brush for any liquid/cream product (Elf Putty Brush) and dab the product out. I stamp the brush over the dots to spread the color out where I want it, and then keep lightly stamping to blend it to where I want it. It blends out nice and easy. I prefer doing dots on one side, blending that out, then doing the dots on the other side. I have tried it where I apply the dots to both sides and blend out one side then go to the other, and I’m still able to blend the other side easily. I also tried applying some to the back of my hand (stamping the sponge onto the back of my hand, then dabbing my brush into it to pick some product up and spreading it evenly on the brush) then going in and applying it on my cheeks. This worked well to, but I felt like I wasted a decent amount of product doing it this way. I had to keep putting more on the back of my hand to pick up more product. But this is a good way to do it if you feel like it’s too pigmented or want a slight wash of color.

Unfortunately, even on my very dry skin, this does NOT look matte AT ALL. It looks REALLY dewy. Thankfully, it doesn’t have any shimmer to it. But it has a very dewy look to it. Because of that, I feel like it can sometimes pick up product underneath (like my foundation), which I HATE! I at the same time I got this, I also got 2 shades of the SheGlam Sun Sculpt Bronzers and I LOVE those. They apply nice and easy, dry down and set on their own, and have a matte finish but not too matte where it looks dry. They’re beautiful. I was expecting the formula of this blush, being a matte finish, to be similar to those. So I was pretty disappointed when it wasn’t. I have to be really careful when applying it to make sure my foundation underneath doesn’t lift up. I have to usually wait a bit after I apply my foundation before I apply this, which just isn’t always easy to do. I use a fan sometimes to speed the process up. But, it’s just not something I like having to deal with. I’ve used tons of liquid/cream blush formulas and I’ve never had issues with them lifting any of my foundations underneath when using my HG brush for them (the Elf Putty Brush). There’s just something about that brush that’s always magic with liquid blushes. But NOT with this one. I also tried using a sponge and my fingers, and still had the same thing. I’ve tried this with different foundation formulas and finishes. This seems to work best with a matte foundation, but even then, I need to be careful when applying it so foundation doesn’t lift up underneath. I tried setting my face with powder before applying this and that didn’t work at all! It just made this look patchy and uneven. So, I just need to let my foundation set completely on its own before applying this and be careful when applying it so it doesn’t lift my foundation underneath. Then, I need to put a tiny bit of powder of this so that it doesn’t look so dewy.

Overall, this one wasn’t a win for me. I LOVE the Sun Sculpts (in shade Tawny Amber for bronzer and Soft Tan for contour). If the formula on this blush was like those, I’d love this too. But, unfortunately, it’s not. It’s glowy when it’s supposed to be matte and just finicky to work with. So this isn’t something I’d recommend unless you WANT a dewy blush that isn’t shimmery/glittery and don’t mind it might be finicky to work with and lift up your foundation. I give it 3 stars. It’s okay, but not great.

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Lover of All Things Beauty

“Night Drive” doesn’t look matte on my dry skin. Looks REALLY glowy.

Reviewed in the United States on March 12, 2024
I have very fair, very cool toned skin. Anything with even a HINT of warmth looks even warmer on me (like like those with warm undertones who use anything even slightly cool looks even cooler toned on them). It’s hard finding good blush shades for my very cool skin. I’ll get a pink and it ends up looking peach if it has a little warmth to it (and many do, although now the cool toned baby pink has become more popular, finding a pink that works for me hasn’t been as hard as it used to be). But I found dusty pinks, mauves, purple, berry, and plum tones look best on me. With berry tones, I usually need to be careful since I’m very fair and most are deeper in color. They can also lean warm and end up looking more like a red on me than a berry. The shade “Night Drive” in the first photo looked like it was a beautiful dusty rose color. In the photo showing all the shades swatched together, it looked like a beautiful plum color. But then in the other photo where it showed the 3 new shades and had a shade description, the color looked like it was more of a reddish berry, but was described as a deep plum red. To me it’s either plum (a purple toned shade) or red, but I guess “deep plum red” means it’s a berry with a red tone. I was hoping it would end up looking more like it did in the first photo (a kind of dusty rose color) or the swatch photo (a beautiful plum color), and not be too red toned.

They have both matte and shimmer finishes. 4 shades have a shimmer finish and 11 shades have a matte finish. Some shades come in both finishes - matte and shimmer - while some of the others only come in one finish (either matte or shimmer). I was happy when I saw the shade I wanted (“Night Drive”) was one of the matte shades. I don’t like my blushes to be shimmery. Shimmery usually means glittery, which I don’t like. Shimmer/glitter can accentuate texture and fine lines, plus depending on the shimmer (if it’s larger shimmer/glitter particles), then that can migrate to the rest of my face. And even if there’s no glitter, dewy/glowy finishes still can accentuate texture and fine lines. So I prefer my blushes to be matte, and I can add glow another way if I want it.

In person, the shade is more like it appeared in the photo showing the 3 new shades with the description, and I’d definitely agree with the description of “deep plum red.” It definitely is a kind of plum color but with a red tone to it. On my very cool toned skin, it shows more as a red than I wanted, but it still looks nice.

The component is nice! It’s a plastic, hexagonal tube that has a soft, baby pink kind of color that has a frosted gradient look to it. The top twists off to reveal a pointed sponge tip that you can easily dot onto the cheeks. When the sponge tip goes into the bottom of the tube, there’s a piece inside that I guess is kind of like a stopper to keep too much product from coming out. I was worried how that’ll work once I’ve used these a lot and they start to get low - will I still be able to get product on the sponge? Because with that stopper in there, it seems like once it gets low and the product isn’t hitting that spot, I wonder how it gets the product? But only time will tell. So far, I’ve been using this shade off and on for 5 months and it doesn’t seem like there’s any less product on the sponge tip when I take it out now than there was when I first started using it. So I’m happy about that.

You get enough product on the sponge tip where you can use the tip to dot it on your cheeks. That’s how I’ve been preferring it when I apply it. I take the pointed tip, and do a couple tiny dots. Then I take my fave brush for any liquid/cream product (Elf Putty Brush) and dab the product out. I stamp the brush over the dots to spread the color out where I want it, and then keep lightly stamping to blend it to where I want it. It blends out nice and easy. I prefer doing dots on one side, blending that out, then doing the dots on the other side. I have tried it where I apply the dots to both sides and blend out one side then go to the other, and I’m still able to blend the other side easily. I also tried applying some to the back of my hand (stamping the sponge onto the back of my hand, then dabbing my brush into it to pick some product up and spreading it evenly on the brush) then going in and applying it on my cheeks. This worked well to, but I felt like I wasted a decent amount of product doing it this way. I had to keep putting more on the back of my hand to pick up more product. But this is a good way to do it if you feel like it’s too pigmented or want a slight wash of color.

Unfortunately, even on my very dry skin, this does NOT look matte AT ALL. It looks REALLY dewy. Thankfully, it doesn’t have any shimmer to it. But it has a very dewy look to it. Because of that, I feel like it can sometimes pick up product underneath (like my foundation), which I HATE! I at the same time I got this, I also got 2 shades of the SheGlam Sun Sculpt Bronzers and I LOVE those. They apply nice and easy, dry down and set on their own, and have a matte finish but not too matte where it looks dry. They’re beautiful. I was expecting the formula of this blush, being a matte finish, to be similar to those. So I was pretty disappointed when it wasn’t. I have to be really careful when applying it to make sure my foundation underneath doesn’t lift up. I have to usually wait a bit after I apply my foundation before I apply this, which just isn’t always easy to do. I use a fan sometimes to speed the process up. But, it’s just not something I like having to deal with. I’ve used tons of liquid/cream blush formulas and I’ve never had issues with them lifting any of my foundations underneath when using my HG brush for them (the Elf Putty Brush). There’s just something about that brush that’s always magic with liquid blushes. But NOT with this one. I also tried using a sponge and my fingers, and still had the same thing. I’ve tried this with different foundation formulas and finishes. This seems to work best with a matte foundation, but even then, I need to be careful when applying it so foundation doesn’t lift up underneath. I tried setting my face with powder before applying this and that didn’t work at all! It just made this look patchy and uneven. So, I just need to let my foundation set completely on its own before applying this and be careful when applying it so it doesn’t lift my foundation underneath. Then, I need to put a tiny bit of powder of this so that it doesn’t look so dewy.

Overall, this one wasn’t a win for me. I LOVE the Sun Sculpts (in shade Tawny Amber for bronzer and Soft Tan for contour). If the formula on this blush was like those, I’d love this too. But, unfortunately, it’s not. It’s glowy when it’s supposed to be matte and just finicky to work with. So this isn’t something I’d recommend unless you WANT a dewy blush that isn’t shimmery/glittery and don’t mind it might be finicky to work with and lift up your foundation. I give it 3 stars. It’s okay, but not great.

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Soule Household
Gorgeous product; gorgeous price
Reviewed in the United States on April 2, 2026
Color: Lilac DreamSize: 0.18 Fl Oz (Pack of 1)Verified Purchase
I now have this blush in lilac and pedal parade. The photo im posting is for Lilac. It is my new favorite- I am obsessed. It's such a beautiful color. Im cool toned naturally but fake tan. I have used it over my powder foundation and liquid and it works great. Photo is over powder foundation. It's also very buildable to whatever mood you're in. From sheer to high coverage. I sometimes mix the two as well. Pictured is two dots worth on each cheek blended out with a brush.

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Soule Household

Gorgeous product; gorgeous price

Reviewed in the United States on April 2, 2026
I now have this blush in lilac and pedal parade. The photo im posting is for Lilac. It is my new favorite- I am obsessed. It's such a beautiful color. Im cool toned naturally but fake tan. I have used it over my powder foundation and liquid and it works great. Photo is over powder foundation. It's also very buildable to whatever mood you're in. From sheer to high coverage. I sometimes mix the two as well. Pictured is two dots worth on each cheek blended out with a brush.

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Jenifer
Ótimo
Reviewed in Brazil on June 27, 2025
Color: Love CakeSize: 0.18 Fl Oz (Pack of 1)Verified Purchase

Gostei muito.

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Kellie-Anne Townsend
Blends really well.
Reviewed in Australia on February 28, 2026
Color: Love CakeSize: 0.18 Fl Oz (Pack of 1)Verified Purchase
Bought this before. Gorgeous shade of pink. Give it a shake before dotting on yr cheeks then blend with a brush or makeup applicator.

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RAGHDA
Original
Reviewed in Egypt on October 29, 2022
Color: Shimmer DevotedSize: 0.18 Fl Oz (Pack of 1)Verified Purchase
Love the color

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موني
اصلي
Reviewed in Egypt on May 9, 2025
Color: Shimmer Risky BusinessSize: 0.18 Fl Oz (Pack of 1)Verified Purchase
اصلي

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ira
Me gusto
Reviewed in Mexico on November 27, 2025
Color: Matte Petal TalkSize: 0.18 Fl Oz (Pack of 1)Verified Purchase
Me gusto que el color se ve intenso encel frasco pero queda lindo al aplicarlo, poco producto y queda bonito

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SHEGLAM Color Bloom Liquid Blush Makeup for Cheeks Matte Finish - Love Cake

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Gorgeous product; gorgeous price

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Pretty Shade—but Needs More Pop!

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“Night Drive” doesn’t look matte on my dry skin. Looks REALLY glowy.

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Gorgeous product; gorgeous price

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5.0 out of 5 stars Ótimo

5.0 out of 5 stars Blends really well.

5.0 out of 5 stars Original

5.0 out of 5 stars اصلي

5.0 out of 5 stars Me gusto

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Product Summary: SHEGLAM Color Bloom Liquid Blush Makeup for Cheeks Matte Finish - Love Cake

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Ótimo

Blends really well.

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Me gusto

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