Puts this field in a very realistic light. Awesome quotes and great opinions by cool designers. This will be on my office bookshelf for those times when the mundane tasks of my job start to ware on me. You can read the whole thing in a couple of hours but the information is invaluable. And not to mention, the design of the book and use of typography are sleek.

For years I have referenced Paul Arden's "It's Not How Good You Are, It's How Good You Want To Be" as being the go to resource for honest, insightful and inspirational words on pursuing a career in an industry where success is hard won and setbacks are numerous.

This book replaces Mr Arden's as the book I like to have within closest reach.

The advice is honest, witty and straightforward and explained through the filter of the author's personal experiences.

It is also gorgeous to look at. Frankly, a must read.

The content is excellent, just a great book that every designer must read!

The only "but" is that even when I purchase it directly from Amazon, the cover fell off :(. But is a good book, YOU NEED TO READ IT!

The book is a really superb book, and if I I had just been reviewing the contents of the book, I would have given it five stars, however, while I was reading the book, the binding of the book melted and the cover fell right off!

The book is great for seasoned Graphic Designers with years of experience and young, aspiring designers alike; I'd recommend this book to anyone in any sector of business.

Artsy trendy design. Shallow blog-feel style of writing. Yes. He says things that are true with creative and witty turns of phrase.

I expected less obvious, and more substance. A first year design student might truly enjoy it. For me it was a waste of money.

Love that it came on time. Easy read, perfect for a starting graphic designer. So good, I've already lent it to two friends.

The headline says it all. This book is cleverly written. I was hooked after the intro. Very intelligent and really funny. I think anyone (aspiring designers, novices, amateurs, or experts) will and can enjoy this quick read.

Excellent

I've always had a soft spot for things that were clearly a labour of love. However, personal taste aside, I think this is a book that still deserves the stars I gave it. I think this book will not please everyone, but in a good way. It certainly made me question a few of my own opinions about design since I know I'm guilty of one or two of the things the book talks about. I love the design industry, but in an industry of egos and self-aggrandizing this book is a much needed steaming hot mug of `Shut the F*** Up'.

flop! Das Buch ist (gerade für Designer) echt interessant. An einigen Stellen lässt das Buch designtechnisch (zumindest subjektiv) leider einiges zu wünschen übrig. Das Schlimmste jedoch ist der Gestank. Keine Ahnung, was für ein Kleber für den Buchrücken verwendet wurde oder wo das Buch gelagert wurde, aber es stinkt bestialisch nach etwas, was man sich nicht mal ansatzweise vorstellen möchte. Lesevergnügen kommt da nur mit Wäscheklammer an der Nase auf :)

L'encre pue un peu, sinon c'est parfait. Livraison, emballage, rien a dire... Je l'ai toujours pas fini de lire juste à cause de l'odeur ...

Do not buy this. It's a very small format, printed in black and white, lots of titles and lines disappear and cannot be read because of the lack of colours. The images also are often ruined by the poor quality of the print. If you are buying this book it's probably because you want a small, pretty jewel of a book about graphic design, which this is not. Printed this way the book is ruined.

And I can't understand why, but this book stinks! It has a terrible chmical smell as you turn the pages.

Totally not reccomanded. Buy another (much more expensive) version of the book, look it up in a bookshop