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Draft:Lou Schoof

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  • Comment: Most of the web sources have missing urls. See WP:BLP. Statements, starting with the date of birth, need to be sourced or removed. Greenman (talk) 21:55, 28 September 2026 (UTC)

Lou Schoof
Born1995 (age 30–31)
OccupationsModel, photographer
Years active2014–present

Lou Schoof (born 1995) is a German fashion model and photographer. She began her modelling career in 2014 after being discovered by an agent while travelling. She has appeared in international editions of Vogue and Harper's Bazaar. Alongside modelling, Schoof has developed a practice of self-portraiture and has discussed photography, identity and the female gaze in interviews.[1]

Career

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One of Schoof's early campaigns was for Margaret Howell autumn/winter 2015, photographed by Alasdair McLellan.[2] Soon after, she appeared in Blumarine's S/S 2016 campaign, photographed by Inez and Vinoodh.[3] In 2015, Schoof appeared on the November cover of Vogue Ukraine with her younger brother Nils Schoof, photographed by Elizaveta Porodina.[4] The following year, Vogue profiled the siblings as an emerging brother-sister modelling duo, highlighting their looks, close relationship and work together.[5] She later appeared in campaigns for fashion houses including Max Mara, Sonia Rykiel, See by Chloé, Ralph Lauren, Brunello Cucinelli and Zara. Her editorial work has appeared in international editions of Vogue, including Vogue Italia, Vogue Germany, Vogue Japan, Vogue France, British Vogue, Vogue Polska, Vogue Ukraine, Vogue Czechoslovakia and Vogue China, as well as international editions of Harper's Bazaar.[6] In 2015, El País described Schoof as the "delicate and elegant anti-model", emphasising her unique look and understated style.[7] In 2016, Vogue published an article about her blunt bob look alongside an interview.[8] In 2020, a photograph of Schoof by Inez and Vinoodh was selected by Vogue Paris for Vogue's global Hope project. The project brought together 26 international editions of Vogue, each selecting an image representing hope during the COVID-19 pandemic.

Photography

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Schoof has developed a practice of self-portraiture throughout her career. Her self-portraits have appeared in publications and fashion-industry platforms including Vogue Italia, More or Less Magazine, Models.com and CAP 74024.[9] In a 2019 interview with Vogue Italia, published alongside a self-portrait editorial, Schoof discussed the distinction between a selfie and a self-portrait, describing the latter as a way of exploring what a person feels or is. She described her work being influenced by the concept of the female gaze and by questions of identity and representation.[1] For the editorial, Schoof while photographing avoided looking at the camera screen, which helped her not automatically concealing or correcting details of her appearance. She further discussed the relationship between modelling and the experience of being observed, as well as her interest in aspects of life that are not usually presented on social media.[1] Schoof's photographic work has also included her brother Nils, whom she described as her "doppelgänger" in the interview. Their collaboration developed alongside their work together as models, including their 2015 Vogue Ukraine cover.[1][10]

Sustainability

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From 2019, Schoof spent a period of two years focusing her professional work on designers, brands and projects that she considered aligned with environmental and ethical considerations.[11] Together with her father, Schoof designed and built a house in northern Germany using sustainable materials and energy-conscious design. The project was portrayed by Models.com in 2020 alongside self-portraits by Schoof in the house, and in the same year featured in More or Less Magazine discussing the connection between sustainability in architecture and in fashion.[12]

References

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  1. 1 2 3 4 Mattioli, Sofia (6 August 2019). "Io gioco con gli opposti". Vogue Italia.
  2. ↑ "Margaret Howell F/W 2015 Campaign". Models.com. {{cite web}}: Missing or empty |url= (help)
  3. ↑ "Les campagnes mode publicitaires du printemps-été 2016". Vogue France (in French).
  4. ↑ "Vogue Ukraine November 2015 Cover". Models.com. November 2015. {{cite web}}: Missing or empty |url= (help)
  5. ↑ Satenstein, Liana (14 January 2016). "Meet the Schoofs: Introducing the Next Model Siblings Set to Take Over the Fashion Industry". Vogue.
  6. ↑ "Lou Schoof". DIVO Management. {{cite web}}: Missing or empty |url= (help)
  7. ↑ Ferrero, Clara (11 December 2015). "Lou Schoof, la antimodelo delicada y elegante que necesitaba la moda". El País (in Spanish).
  8. ↑ "This German Model's Breakout Bob Is Our New Fall Hair Inspiration". Vogue. 2016.
  9. ↑ "LOU". Models.com. December 2022. {{cite web}}: Missing or empty |url= (help)"Future Prospects". More or Less Magazine. October 2020. {{cite web}}: Missing or empty |url= (help)
  10. ↑ "Vogue Ukraine November 2015 Cover". Models.com. November 2015. {{cite web}}: Missing or empty |url= (help)
  11. ↑ "Lou Schoof Takes Us Inside Her Self-built Eco-home and How She Is Addressing Sustainability". Models.com. 2020. {{cite web}}: Missing or empty |url= (help)
  12. ↑ "Future Prospects". More or Less.
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Lou Schoof at DIVO Management Lou Schoof at Models.com