Omroep Max
 | |
| Type | Public broadcasting association |
|---|---|
| Branding | Senior-oriented[1][2] |
| Country | Netherlands |
First air date | 3 September 2005 |
| Founded | 2002 |
| Motto | Samen Max (lit. 'Together Max') |
Key people | Jan Slagter |
Official website | Official website  |
Omroep Max, commonly shortened to Max (stylised in all caps), is a public broadcaster within the Dutch public broadcasting system, aimed at viewers over the age of fifty.[3] It was founded in late 2002 by Jan Slagter and began broadcasting on 3 September 2005 on both radio and television. Since 2021, it has been the largest public broadcaster in the Netherlands by number of members.
History
[edit]Jan Slagter founded Omroep Max in 2002, because he felt that radio and television paid too little attention to older audiences.[4][5] The first radio and TV broadcasts took place on 3 September 2005.[5] Early programmes included Easy Listening on Radio 2 and the TV shows Van Nul naar Max and Super Senioren.[4] The broadcaster later achieved success with programmes such as the talk show Tijd voor Max, previously known as Max & Catherine and Max & Loretta.[5] Other well-known titles include Bed & Breakfast (the Dutch version of Four in a Bed) and Heel Holland Bakt (the Dutch version of The Great British Bake-Off).[5]
Membership
[edit]Omroep Max started in February 2004 with 62,000 members.[4] By April 2009, it had surpassed the required 150,000 members and received permanent recognition within the public broadcasting system. Membership continued to grow: 345,685 members in 2014, 406,691 in 2021, and 430,000 in 2023, making it the largest public broadcaster in the Netherlands.[4]
Name dispute with HBO Max
[edit]In 2023, the planned rebranding of HBO Max to "Max" was withdrawn in the Benelux after Omroep Max raised objections.[6][7] The broadcaster noted that, while it does not oppose the use of "Max" in unrelated sectors, the fact that both organisations operate in the audiovisual domain could lead to confusion.[6][7] Therefore, Warner Bros. Discovery decided to retain the HBO Max name in the region.[6][7]
Presenters
[edit](Former) presenters of Omroep Max include:
Logo
[edit]On 15 December 2023, Omroep Max refreshed its logo after almost twenty years.[8]
-
Logo until 2023 -
Logo since 2023
See also
[edit]References
[edit]- ^ "Onze missie". Omroep MAX (in Dutch). Retrieved 17 April 2026.
- ^ "MAX". NPO Kennis (in Dutch). Retrieved 1 May 2026.
Omroep MAX richt zich op de vijftigplusser en maakt programma's passend bij diens leef- en denkwereld; vanuit een onafhankelijke positie, zowel ten opzichte van geloof als politiek.
[Omroep MAX focuses on people aged fifty and over and produces programmes that fit their way of life and thinking, operating independently of both religion and politics.] - ^ "About Omroep MAX". Omroep MAX. Retrieved 1 May 2026.
- ^ a b c d "Geschiedenis". Omroep MAX (in Dutch). Retrieved 1 May 2026.
- ^ a b c d "Jan Slagter over het 20-jarig jubileum van Omroep MAX". NPO Radio 5 (in Dutch). 1 September 2025. Retrieved 1 May 2026.
- ^ a b c "Unicum: Amerikaanse streamingsgigant buigt voor Omroep MAX en wijzigt in Benelux niet van naam". Algemeen Dagblad (in Dutch). 8 October 2023. Retrieved 1 May 2026.
- ^ a b c "HBO Max wijzigt in Nederland naam toch niet vanwege publieke omroep Max". Tweakers (in Dutch). 9 October 2023. Retrieved 1 May 2026.
- ^ "Na bijna 20 jaar heeft MAX een nieuw logo". Omroep MAX (in Dutch). Retrieved 15 December 2023.
External links
[edit]
Media related to Omroep MAX at Wikimedia Commons- Official website (in Dutch)
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