The Walrus Lab — custom stories, branded podcasts, live events, and awards programs
At The Walrus Lab, we create standout custom stories, produce original podcasts, convene public and private events, steward nationally recognized awards, and deliver rigorous writing, editing, and fact-checking services for leading brands in Canada.
Every project is built with editorial care and strategic purpose. And every partnership does more than meet a brief. Profits from our work directly support the award-winning journalism of The Walrus. Work that performs.
Work that matters.
Explore how we bring ideas to life.
Podcasts
Our audience is listening. Is yours?
The Walrus Lab can help you create a branded podcast.
As a podcast production house, we bring expertise in custom audio storytelling to create compelling series that showcase a range of perspectives. Clients trust us to handle every stage of production, from concept development and guest booking to scripting, recording, and publishing.
In 2025, The Walrus acquired Lead Podcasting, an internationally recognized podcast production company. This is a big area of growth for The Walrus and the brands we work with.
Discover The Walrus PodcastsPodcast Case Studies
Custom Stories
The Walrus Lab provides a range of opportunities to share your strategic message. Tap the screen, turn the page, and your story comes alive.
With access to some of Canada's top writers, editors, and designers, The Walrus Lab delivers exceptional custom stories both in our magazine and on our website. We help clients shine by crafting compelling success stories and spotlighting key brand messages.
Explore Our Custom Stories
Events
The Walrus Talks is our national public event series about Canada and its place in the world. The series aims to present a diversity of perspectives on the issues that matter most to Canadians.
Held in theatres across the country or online via Zoom, these events are livestreamed on The Walrus website and archived on YouTube. In-person events feature seven speakers, while virtual events include four speakers and a Q&A.
Another offer is The Walrus Leadership Dinners. This format is an invitation-only, Chatham House Rule, un-recorded event that convenes Canadian business, media, academic, policy, and political leaders to discuss the challenges and opportunities for progress regarding a particular business, industry, or public policy.
The Walrus convenes fifty people in a private dining room for a networking cocktail hour, followed by a moderated roundtable conversation held over dinner (or produced as a lunch). The Walrus Lab will work with you to create a custom event specific to your needs. From fireside chats to full-day conferences, we can deliver.
Browse Past Events from The Walrus Talks
Awards Program
The Walrus Lab specializes in developing custom and unique award executions for our clients.
We’ve done everything from bespoke award shows to virtual conferences. The biggest event that we produce each year is the Amazon Canada First Novel Award, the highly respected Canadian literary award. Since our involvement, both the prize money and awareness of the award have grown significantly, placing it alongside prestigious literary awards like the Giller Prize. Its success led to an expansion into the youth writers’ space with the creation of a short story prize in 2018.
Watch the 2026 Ceremony Sizzle ReelAwards Program Case Study
Podcast Booth
The Walrus Lab/Lead Podcast Booth brings events to life through conversation.
The Walrus Lab and our in-house podcast production company, Lead Podcasting, have launched an interactive podcast booth experience designed for conferences, festivals, and live events. The booth creates a welcoming space where attendees can share their perspectives, respond to curated questions, and contribute to meaningful conversations.
Hosted by two experienced members of our podcast team, the booth captures engaging interviews and authentic reflections throughout the event. The recordings are then edited into a professionally produced sizzle reel, providing a dynamic way to showcase the voices, ideas, and insights that emerged, while extending the impact of the event beyond the day itself.
Watch the Sizzle Reel
Advertising
Showcase your brand with ads on multiple platforms to reach print and digital audiences. We accept all standard ad units and can design custom ads to suit your needs.
For rates, production schedules, deadlines, specs, and all other inquiries:
Our Clients
