Hello, my name is Matthew and I love to analyze, lift weights, help people with finances, help improve businesses. I have an MBA, MS Finance, & dropped 65lbs :)

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The scale isn't the whole story.
Track waist, chest, arms, thighs, and other key measurements over time. When the scale lies or stalls, the measurement tracker tells the truth about body recomposition.
What's included:
•	Log measurements across all key body sites
•	Month-over-month comparison
•	Visual trend charts per measurement
•	Works across all phases — cutting, maintenance, and bulking

Best for: Anyone serious about body recomposition who knows the scale alone isn't enough.
→  Included in the Starter Bundle ($27) and all higher tiers.

Body Measurement Tracker

Know exactly how far and how long to hit 8,000 steps.
Input your parameters and instantly calculate the distance and duration needed to reach your daily step goal. Built around the 8,000 steps/day plateau-breaking strategy from the Core Program.
What's included:
•	Calculates distance and duration to reach your step goal
•	Adjustable for your stride length and pace
•	Breakdowns for chunked walks (10-15 min sessions)

Best for: Anyone using the 8K steps protocol to break a plateau or manage NEAT.
→  Included in the Starter Bundle ($27) and all higher tiers.

Step Calculator

The data foundation. Everything you need to track your transformation.
All five tracking tools bundled together for people who already have a program and want the analytics layer to run it properly. Log your lifts, weight, steps, measurements, and meals — with a full grocery list built in.
What's included:
•	Progressive Overload Tracker (basic)
•	Daily Weigh-In Tracker
•	Step Calculator
•	Body Measurement Tracker
•	Grocery Meal Planner

Best for: Analytics-first buyers who already have a program. Great entry point for people not ready for the full system.
→  Individual total: $38. You save $11 with this bundle.

Starter Bundle

Everything I used. Nothing left out.	$77
The Core System plus the Recipe Book, Supplement Guide, and every tracking tool in the store. For the person who wants the complete ecosystem — program, food, supplements, and all the data.
What's included:
•	Everything in The Core System ($47)
•	Recipe Book PDF
•	Supplement Guide PDF
•	Daily Weigh-In Tracker
•	Step Calculator
•	Body Measurement Tracker
•	Grocery Meal Planner

Best for: Buyers who want to go all-in on the complete system — program, nutrition, supplements, and full tracking.
→  Individual total: $159. You save $82.

Full Optimization Dad System

From Day 1 to lean bulk. The full roadmap.
Every product in the store. The Full Optimization Dad System plus the Maintenance Edition and Lean Bulk Edition — covering the complete transformation journey from first rep to goal weight to building muscle.
What's included:
•	Everything in The Full Optimization Dad System ($77)
•	Maintenance Edition PDF
•	Lean Bulk Edition PDF

Best for: The serious buyer who wants the entire journey in one purchase — weight loss, maintenance, and muscle building.
→  Individual total: $193. You save $96.

The Complete Journey

Free Downloads

Plan your meals. Auto-generate your grocery list.
Plan your weekly meals and automatically generate the grocery list based on your ingredients. Built to eliminate the weekly 'what do I need to buy?' decision — so you show up to the store with a precise list and nothing missing.
What's included:
•	Weekly meal planning grid
•	Ingredient-based auto grocery list
•	Integrates with the Calorie & Macro Calculator
•	Designed around the Optimization Dad locked-in meal philosophy

Best for: Anyone following a structured meal plan who wants to remove grocery decision fatigue.
→  Included in the Starter Bundle ($27) and all higher tiers.

Grocery Meal Planner

Track your lifts. See your gains. Week over week.	$20
The advanced version of the progressive overload tracker — with a full visual dashboard of graphs and charts showing your strength progression week over week. Built for data-driven people who want to see the numbers AND the trend.
What's included:
•	Log every exercise, set, rep, and weight for every session
•	Auto-generated visual dashboard — line charts and graphs per lift
•	Week-over-week progress comparison
•	Built around the 5-8 rep range progressive overload rules from the Core Program
•	Works with any workout split

Best for: The analytics-minded lifter who wants to see their progress, not just log it.
→  Included in the Core System Bundle ($47). Buy standalone if you already have a program.

Progressive Overload Dashboard

Your scale isn't lying. You just need to read it correctly.	$7
Log your morning weight every day and let the 7-day moving average tell the real story. Built for the Optimization Dad method of reading weight trends instead of reacting to single data points.
What's included:
•	Daily morning weight log
•	7-day moving average calculation
•	Visual trend chart — see the direction clearly
•	Works for cutting, maintenance, and lean bulk phases

Best for: Anyone tracking weight loss, maintenance, or lean bulk progress.
→  Included in the Starter Bundle ($27) and all higher tiers.

Daily Weight Tracker

Simple. Clean. Track your lifts week over week.	$10
The no-frills version of the progressive overload tracker. Log your exercises, sets, reps, and weights — and see exactly where you've progressed week over week. No charts, no dashboards. Just clean, fast logging.
What's included:
•	Log every exercise, set, rep, and weight
•	Week-over-week rep and weight comparison
•	Built for the 5-8 rep range progressive overload method
•	Simple and fast — under 2 minutes to log a full session

Best for: Minimalists who just want a clean log. Upgrade to the Dashboard if you want visuals.
→  Included in the Starter Bundle ($27).

Progressive Overload Tracking

Progressive Overload Tracker (basic)

Bundle Packages

This starter kit reveals a data-driven, dad-tested 5-pillar framework for achieving a ripped physique at 35, even with a full-time job and three kids. It includes workout splits, protein strategies, and plateau-breaking hacks.

Dad's Ripped Physique Free Starter Guide

Free Download: Dad's Ripped Physique Free Starter Guide

Calculate the your maintenance calories today! This will allow you to adjust your calorie count based on your goals (decrease for weight loss, increase for weight gain). As always, no subscription needed and keep your data safe :)

TDEE Calculator

Free Download: TDEE Calculator

Individual Products

The complete transformation system. The program. The tools. The tracking.
Everything you need to run the Optimization Dad program from Day 1. The full workout and nutrition guide paired with the premium trackers built to support it. This is the bundle most people buy — and for good reason.
What's included:
•	Core Program PDF — the full 12-month system
•	FAQ PDF (bonus) — 10 most common questions answered
•	Progressive Overload Dashboard (advanced, with visual charts)
•	Calorie & Macro Calculator (with KPI dashboard)
•	Habit Tracker (full year, all 13 daily habits)

Best for: Your primary buyer. Someone who wants the program AND the tools to run it properly.
→  Individual total: $94. You save $47. This is the one.

The Core System

Core System

This 2-file bundle from The Optimization Dad provides a comprehensive strategy for fitness. It guides you from sustaining your progress with maintenance protocols to effectively building lean muscle using data-driven bulk plans.

Optimization Dad: Maintain & Build Bundle

Next Phase: Maintain & Build Bundle

The Optimization Dad Supplement Guide
What I actually take and why. No hype.	$12
I took one supplement for an entire year. One. This guide breaks down the 6 evidence-backed supplements worth taking for men over 35 — with exact doses, best forms, timing, and the marketing noise you should ignore completely.
What's included:
•	Creatine Monohydrate — the only one I took for 12 months
•	Omega-3 Fatty Acids — anti-inflammatory recovery support
•	Zinc — testosterone support (and why most people take it wrong)
•	Copper — the essential zinc partner nobody talks about
•	Magnesium Glycinate — sleep quality and recovery
•	Vitamin D3 + K2 — the most underrated supplement for men over 35
•	What to skip completely (fat burners, T-boosters, BCAAs, proprietary blends)
•	Simple daily supplement schedule

Best for: Men who want the honest science without the supplement industry noise.
→  Short, dense, and worth every dollar. No padding.

Optimization Dad's Supplement Guide

Supplement Guide

Log the habits that built the transformation. Every day.
A full-year daily habit tracker covering every non-negotiable in the Optimization Dad system. Log your workouts, macros, steps, water, sleep, morning weight, and all 5 supplements — with an auto-calculated daily score and weekly dashboard.
What's included:
•	366-day daily log (full year pre-populated with dates)
•	Tracks: Workout, Calories logged, Protein hit, Caloric goal, Water (oz), Steps, Morning weight, Sleep hours
•	Supplement tracking: Creatine, Omega-3, Zinc, Copper, Magnesium
•	Auto-calculated daily score (out of 13 habits) with color-coded performance
•	Weekly dashboard — avg score, workouts done, avg steps, sleep, weight trend, supplement consistency
•	Goals Setup sheet — set all your personal targets in one place
•	Reverse diet and lean bulk protocol documented inside

Best for: Anyone who wants to track the full system, not just the gym sessions.
→  Included in the Full Optimization Dad System Bundle ($77).

Optimization Dad Habit Tracker

Habit Tracker

Build muscle. Stay lean. Stay a dad.	$17
Phase 3 of the Optimization Dad system. A lean bulk is a deliberate, controlled muscle-building phase — not a dirty bulk. Same 100-200 cal/week approach, same data-driven decision-making, targeting 0.5 lbs/week of gain while keeping body fat in check.
What's included:
•	What a lean bulk is — and exactly why bigger surpluses don't build more muscle
•	The calorie surplus protocol using Matthew's 100-200 cal/week method
•	Target weight gain rate (0.5 lbs/week — the research-backed sweet spot)
•	Full macro shift table (Maintenance → Lean Bulk)
•	Sample lean bulk meal day with adjusted portions (~2,650 calories)
•	Training adjustments for the bulk phase
•	The lean bulk decision framework — 5 scenarios with exact actions
•	When to stop and mini-cut back

Best for: Anyone who has successfully completed the Maintenance phase and is ready to build.
→  Complete the trilogy: Core Program → Maintenance → Lean Bulk.

Lean Bulk Muscle Building Guide

You hit your goal. Now what?	$17
Most people who lose weight gain it back within 3 years — because they never had a maintenance protocol. This guide is Phase 2 of the Optimization Dad system: how to find your exact maintenance calories, shift your macros, and keep training hard without regaining a pound.
What's included:
•	The reverse diet protocol — step by step (Matthew's exact method)
•	How to find YOUR true maintenance calories using the 7-day weight average
•	The 100-200 cal/week approach and 2-week stabilization rule
•	Full macro shift table (Cutting → Maintenance with exact numbers)
•	Sample maintenance meal day with adjusted portions
•	Training in maintenance — what changes, what stays the same
•	Warning signs you're creeping above maintenance
•	When to transition into a lean bulk

Best for: Anyone who has completed the Core Program and reached their goal weight.
→  The natural next step after the Core Program.

Optimization Dad's Fitness Maintenance Guide

Maintenance Guide

The complete system. 70 lbs. One year.
This is the exact program I followed from 230 lbs to 160 lbs in 12 months — as a married father of 3 with a full-time job. Every workout, every meal, every progression rule. Nothing held back.
What's included:
•	Full 5-day workout split with every exercise, set, and rep range
•	My exact warm-up protocol for every primary lift
•	My complete progressive overload philosophy — reps and weight only, no set increases
•	4-week onboarding ramp (PPL → Upper/Lower → Full Program)
•	My exact daily meal plan with full macro breakdown (180g protein, ~1,750 cal)
•	The plateau protocol — exactly what I did when the scale stopped at month 6-8
•	Daily weigh-in strategy and how to read your data
•	Cheat day framework and sweet tooth accommodation system
•	Dad scheduling guide — 40-60 minute workouts before the family wakes up
•	FAQ — 10 most common questions answered honestly

Best for: Anyone ready to follow a proven, data-driven system built around real life — not an ideal version of it.
→  This is the program. Everything else in the store is built to support it.

The Optimization Dad Core Program

Core Program (Weight Loss/Transformation)

Hit your macros. Track your deficit. Stay on target.	$20
A full macro and calorie tracking dashboard with KPI indicators, visual charts, and custom food entry. Built to make hitting your daily protein and calorie targets as frictionless as possible.
What's included:
•	Daily macro tracking — protein, carbs, fat, calories
•	Custom food entry with macro auto-calculation
•	On-track KPI indicators — instantly see if you're hitting your targets
•	Visual dashboard with progress charts
•	Caloric deficit tracker — are you staying in your target range?

Best for: Anyone following a caloric deficit or tracking macros seriously.
→  Included in the Core System Bundle ($47).

Calorie & Macro Calculator

1:1 Coaching - $300/mo | Limited Spots

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High-protein. Macro-friendly. Sweet tooth included.
The exact meals I ate every day for a year — expanded into full recipes with prep instructions, macro breakdowns, and macro-safe swap guides. Plus bonus recipes for when you want variety without breaking your numbers.
What's included:
•	Matthew's 4 exact daily meals fully expanded into recipes
•	Full macro breakdown per recipe (protein, carbs, fat, calories)
•	Macro-safe ingredient swap guide for every meal
•	2 bonus sweet-tooth-friendly high-protein recipes
•	Complete weekly grocery list with quantities
•	Prep tips — all meals under 15 minutes

Best for: People who want to eat exactly what Matthew ate, or use his meals as a flexible template.
→  Pairs perfectly with the Core Program and Calorie/Macro Calculator.

Optimization Dad's Recipe Book

Recipe Book

Powrnest — Universal Power Tracker

TikTok

Mock datasets to allow users to practice Power Query from Extract, to Transform, and Load. This dataset is intentionally flawed to have users use multiple tools in PQ to transform data. This set also allows users to practice creating relationships between datasets to understand relational database logic.

@build_lift_scale

Hello, my name is Matthew and I love to analyze, lift weights, help people with finances, help improve businesses. I have an MBA, MS Finance, & dropped 65lbs :)

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