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Crompton Greaves Consumer Electricals names Tanmay Prusty as CMO

App stores, brands, influencers and fake reviews: AI-generated ratings and fake reviews on app stores are cause for concern

Ranveer Allahbadia row: Are AI or virtual influencers the answer to avoiding scandals and controversies?

CXO Moves: Exec movements across WPP, Raymond Lifestyle, M&S India, JSW MG Motor India and more

Finance Ministry to meet RMG operators on Friday, will discuss money laundering in online gaming

Fantasy sports faces revenue hit as illegal betting, opinion trading apps surge

Should CEOs, founders trademark their names? The case for protecting business leaders' personal brands

Ranveer Allahbadia, Samay Raina controversy: Time for brands to shift ad budgets away from influencers?

Finance Ministry to meet RMG operators on Friday, will discuss money laundering in online gaming

Brands on high alert after 'India's Got Latent' controversy; marketers question effectiveness of associations

TNOGA’s 'Blank Hours' regulation will push users to illegal gambling platforms, experts raise concerns

Ban 'India's Got Latent', shut Habitat center in Mumbai: Activists stage protest

Viral Fame or Brand Risk: Samay Raina, Ranveer Allahbadia IGL video fuels debate on influencer credibility, platform accountability

EXCLUSIVE: Tamil Nadu regulates RMG, bans games from midnight till 5am

The next global snack: Can the humble makhana conquer the world?

MIB to issue notice to comedian Samay Raina over 'obscene' content on 'India's Got Latent'

Google’s Reunion Ad: A heartwarming tale that moved many

InspiRAYtion Twenty - pearls before swine

Stay curious, keep learning, don’t fear change: Minakshi Handa, ITC Personal Care

Bookstrapping - Enlightenment: In conversation with Sadhguru

Zomato renamed 'Eternal': Memes explode as netizens react to brand's new identity

Users cry foul: Apple, HDFC Ergo, Zopper in trouble over 'India Gets Moving' campaign

Amazon MX Player’s no 'soft porn', no sports content gambit

Is the Gig workforce finally gaining recognition? Budget 2025's bold moves win corporate praise

DPOs in demand: DPDP draft rules push Meta, Kotak, GMR to seek Data Protection Officers

Budget 2025: FMCG majors Godrej, Adani Wilmar, Parle and Kenvue share budget reactions

What gets cheaper after Budget 2025?

Consumption is word of the day: Anupam Mittal, Radhika Gupta react to Budget 2025

Budget 2025 Memes: Internet and brands react to FM’s big budget announcements with hilarious memes

Nikhil Kamath bets on Makhana, now FM gives the superfood a boost; reactions galore

Government earmarks Rs 1,211 crore for publicity in 2025-26

High disposable income will boost AdEx, companies to increase ad budgets

Don't take your eyes off the job till it's done: P Madhavan, TVS Srichakra

Prayagraj Junction becomes key spot for brands and advertisers

Auto sector seeks GST revision, inclusive schemes for EVs, bold incentives from Union Budget 2025

Q-Commerce DSPs to dent big tech's ad revenue in India

Food delivery boom: Cloud kitchens to drive multi-brand success in India’s $80 billion market, reveals Redseer

The obsoletes: How AI and industry shifts are redefining traditional roles in Indian advertising

TV ad volumes declined by 4% in 2024 compared to 2023

Play Games24x7 alleges bias in Skoch rankings; Delhi HC grants injunction

Spiritual tourism puts devotional apps on growth curve; ad spends up by 25%

Ogilvy's Piyush Pandey on EFFIE Agency of the Year win: Shows that the work is making a mark

Budget 2025: Startups seek policies to encourage local breakthroughs, make India global AI hub

OpenAI’s use of news content presents an increasing threat to press transparency: DNPA

Mumbai’s digital outdoor ads clutter: Activists, stakeholders raise concerns

The shrinking middle: What a spate of agency consolidations means for the ad industry

WAVES CEO: M&E compelling businesses to think differently about creativity and data

New age podcasters, old world reading?

Maha Kumbh 2025: Top brand campaigns making a splash

The marketers job will have a shorter tenure: Rathin Lahiri, SBI General Insurance

The marketers job will have a shorter tenure: Rathin Lahiri, SBI General Insurance

M&E industry contributes nearly Rs 3 lakh crore to Indian economy; gaming witnessing 20 percent growth, says Sanjay Jaju, MIB

The startup leadership dilemma: Who truly bears responsibility for a brand's stumbles?

From Scripts to Screens: Here's how AI is redefining India’s entertainment landscape

Challenge of being a public broadcaster is to present a balanced narrative: Prasar Bharati CEO

Ryoji Shoda shares Onitsuka Tiger's plans for India and vision for the future: Exclusive Interview

Wavemaker's Ajay Gupte on AI innovation and the future of Connected TV

Publicis Groupe shaken or stirred?: Fresh wave of ad agency consolidations create a new 'Leo'

Bhaskar Das: An intellectual, a salesman, a stand-up comic and a gentleman

'Boxer' Das: Piyush and Prasoon Pandey, Shashi Sinha, Meenakshi Menon, Ashish Bhasin remember Bhaskar Das

Bhaskar Das: An intellectual, a salesman, a stand-up comic and a gentleman

Bhaskar Das leaves a legacy of gentle compassion and generosity of spirit: Prasoon Joshi

Bookstrapping: A conversation with Zahaan Bharmal of ‘The Art of Physics: Eight Elegant Ideas to Make Sense of Almost Anything’

MAST & MEH: Oppo, Tata Play, Britannia, D’YAVOL X, and more

2025: The Year Of...: Experiential marketing's comeback, says Bisleri's Tushar Malhotra

Breaking: Prasar Bharati's DD Free Dish MPEG-2 slot auction to start from Feb 10

In the race for influence, are talent agencies losing their grip on influencers?

Radio industry urges for subsidies, phased-manner transition to digital radio adoption

Breaking: TV Today Network to shut its radio business in next six months

TRAI reiterates imposing Rs 153 cr penalty on telcos failing to address unsolicited calls

'Bombay to Goa' to 'Yeh Jawaani Hai Deewani': Why Bollywood classics are back on big screens

DPDP Rules: Stakeholders seek extension of consultation period

Entertainment industry faces crossroads: Slowing production and shifting trends

Entertainment industry faces crossroads: Slowing production and shifting trends

2025: The Year Of...: Disrupting the traditional marketing funnel, says Britannia's Amit Doshi

'Bombay to Goa' to 'Yeh Jawaani Hai Deewani': Why Bollywood classics are back on big screens

India’s general elections amassed 215 billion glances and 5 billion interactions in 2024: Glance report

WokTok to generate 8-9% of VRB's overall revenue by FY27, says Veeba's Viraj Bahl

American Universities to set up AVGC institutes in Telangana

From desi trends to global hits! 2024 becomes year of creative breakthroughs and global influence, reveals Meta

Global BEV sales rise 9% YoY in Q3 2024; Tesla, BYD lead the market

Reliance Jio leads broadband services sector with 474.81 mn subscribers, reveals TRAI data

Global smartwatch shipments decline 9% YoY in Q3 2024; Apple maintains leadership

Major leadership overhaul at ZEE Entertainment amid strategic shifts in 2024

Sustainability by design is a strong pillar for Diageo, says Ruchira Jaitly

TRAI reports 0.87% drop in wireless subscribers in September; BSNL gains ground

India's sports ecosystem to grow double its GDP at 14% CAGR, reveals Google-Deloitte report

India ranks 51 in digital competitiveness; major challenge being AI's threat to employment

2024 festive season sees mixed ad trends with TV adex fall, digital adex surge: TAM Report

Airtel Payments Bank to increase marketing spends by 25-30 percent in the new year

'60 percent shoppers influenced by creators', says Amazon's Zahid Khan

Pay DTH subscriber base drops to 59.91 million, declines by 2.26 million in Q2 FY 2024-25, reveals TRAI data

From gadgets to skincare! India embraces Black Friday Sales as ecomm sees surge in sales

UNIQLO's marketing head on expansion plans and changing fashion dynamics in India

AVGC expected to become $30 billion industry in 4-5 years, says MIB Secretary Sanjay Jaju

Digital advertising market to double by FY29 to $17 billion, reveals Redseer's report

From Maruti to Adidas: Top marketing leadership shift roles in 2024

Top brands misses out $3.5 trillion on brand value; automotive sector dominates the market, reveals Interbrand report

Between creativity and compliance: How influencers circumvent ad rules

Bharti Airtel's marketing expense increases 6% quarterly; net profit soars 167% to Rs 3593 crore

"If you won't follow AMG, you will say OMG," says Prof Chetan Solanki

Diverse offerings boost festive sales for E-comm platforms- Know more

India's digital payment surge drives growth in cashback and promo code adoption

2025: The Year Of...: Social commerce and video-assisted buying, says Myntra's Sunder Balasubramanian

RMG players' woes increase, while Rs 8.2 trillion illegal betting market grows

Biscuit brands bullish on TV, digital ad insertions decline 16% in FY24

Co-existential Crisis: CTV to surpass pay TV subscribers base of 60 mn in 2025

EXCLUSIVE: Control 'vulgarity' on OTT or we will bring a new law, Govt tells industry bodies

OTT Regulation: Understanding the drug depiction advisory through a legal lens

Reinvent and rewire yourself as per the situation: Arpan Biswas, Ajio

We will continue to acquire because this is a proven model for us: Marico MD Saugata Gupta

Bookstrapping: SERVE by B.S. Nagesh & Ritu D Ferrao

How Pepsi’s ‘Nothing Official About It’ campaign stole the 'thanda' from Coca-Cola

InspiRAYtion 18 - Crystal Gazing

EXCLUSIVE: Parliamentary Committee, MIB meet stakeholders; discuss vulgarity in OTT content

Talent drain hits India's unicorn startups, attrition rate reaches 4.5%: Report

Axis Max Life's Prashant Tripathy on expansion into rural India and rebranding with Axis Bank

Rs 62,045 crore digital ad market can face 25% ad budget wastage: Publicis

Give equal treatment to ground based and satellite broadcasters: Stakeholders tell TRAI

Ghost job listings in advertising: A fad or phenomenon?

Between creativity and compliance: How influencers circumvent ad rules

Radio players' conservative bid in third batch of phase-III FM e-auctions

Major telcos oppose mandatory registration or licensing of CDNs

Why is Bar Council of India unable to rein in ‘legal’ influencers?

NBDA urges TRAI to withdraw its consultation paper

OHD on service authorization: Stakeholders oppose TRAI’s jurisdiction expansion

EXCLUSIVE: HUL puts OOH media account on pitch, incumbent agency is IPG's Rapport

Axis Max Life's Rahul Talwar on how AI, virtual influencers and social commerce are reshaping insurance

MIB issues advisory to OTT platforms: Crackdown on glamorization of drug use

Only 12% of director/CXO positions in M&E firms held by women in 2024: report

Exclusive spaces! Rise of private clubs as premium workspaces in India's urban centres

Big Brands Gone Latent for Samay Raina's YouTube show?

E-commerce drives 42% ad volume growth, HUL leads TV advertising again: TAM

Will Gukesh dethrone Magnus as global brandmaster?

CXO Moves: Exec movements across EssenceMediacom, Renault India, Amazon India, Angel One, HUl, Swiggy and more

B-School placements: Digital marketing, social media managers, among most in-demand roles for freshers

CMO Weekender: "Planet before Profit" - Mohit Mishra's philosophy that motivates him

Zepto's revenue grows 120% YoY to Rs 4,454 crores in FY24

Bookstrapping: A conversation with author Deepak Jayaraman of ‘Play to Potential’

A good leader gives room for innovation and lateral thinking: Mitali Maheshwari, TATA Starbucks

85% DDoS attacks in India target financial sector, 15% hit govt agencies: Report

IPG-Omnicom merger has put the spotlight on us even more: CVL Srinivas, WPP

Gukesh D crowned World Chess Champion, now eyeing global brands

Influencers under scanner: Ad and follower fraud drain budgets and undermine integrity

Govt intensifies surveillance on Chinese companies masquerading as RMG operators

Hyper-localization is key to building deeper resonance with a diverse community: Canva's Silvia Oviedo

From local to global: Smaller Indian businesses bring traditional crafts to fore

The unexpected gainer of the bombshell Omnicom-IPG deal

From Pushpa swag to IPL drip, India's growing craze for merchandise

Low marketer-confidence weakening YouTube Shorts’ grip on the Indian market?

From free tomatoes to hidden fees: A sneak peek into the world of q-commerce manipulation

RMG players sidelined by MIB for WAVES, seeks equal treatment

Omnicom-IPG Deal: Will it affect the ad order in India?

Blockbuster Ad Deal: Omnicom's takeover of IPG to reset global order

Rise of legal influencers and misinformation

AI/ML demand forecasting is now a way of life for us: Colgate CEO

TRAI should limit its recommendations to carriage related aspects of broadcasting: IBDF

620 mn viewers, 92,000 ads, $76 mn revenue: Inside India’s sports marketing boom

HUL rides e-commerce wave, 30% growth in 3 years: Motilal Oswal

Dish TV and Airtel call to bring Prasar Bharati’s OTT platform under TRAI’s ambit

OpenAI gets its first-ever CMO; Coinbase's Kate Rouch joins Sam Altman's AI firm as CMO

Advertising boosts Swiggy's Instamart take rate, expected to reach 20-22% soon

Social media influencers under ASCI's radar for next two quarters

The silent majority: Why brands need to embrace elderly consumers

Influencers push crypto ads in rampant violation of ASCI guidelines

Understanding people is an underestimated business tool: Ajay Dang, UltraTech Cement

Bookstrapping: Restoring our Sanity Online by Mark Weinstein

How Tata Tea Premium’s Jaago Re campaign champions social causes

Broadcasting media and advertising salaries soar in October, digital marketing lags: Foundit

Misleading advertisements plague video gaming industry, ASCI to probe

Dynamic Deepinder vs Missing Majety?: The fine line between influence and overexposure

Bookstrapping: Versifying with Nadir Godrej

InspiRAYtion 14 - A great disturbance in the Force

Know your consumer inside and out, says Arvind Iyer, Piramal Finance

BARC identifies premium households, panels to be installed by April 2025

US election, Donald Trump fuel crypto ad boom in India; players up spends by 15%

Global Esports defies odds to become India’s first profitable esports organization

State expectations, be clear about outcomes: Roshni Das of Intel

IT firms report stable attrition in Q2, paving way for campus hiring surge in FY 25

Pandit Ad Wars! Astrologers compete for 'stars' in wedding season showdown

OTT platforms go ‘family-friendly’ as govt mulls OTT broadcast policy

MoHFW infringing powers of MIB, OTT platforms oppose non-skippable anti-tobacco ads

InspiRAYtion Twelve: Jabberwocky or Narakasura, what will you slay, this Diwali?

Bookstrapping: Alok Sama's 'The Money Trap' and Benjamin Graham's 'The Intelligent Investor'

Britannia created ‘Ting Ting Ti-Ding’ when sonic branding was simply unheard of: Amit Doshi, CMO, Britannia Industries

Har Ghar Redux: That homes reflect one’s personality still rings true

Breaking: Hoarding collapse in Vasai injures woman

InspiRAYtion Eleven: Pollyanna and the eternal sunshine of her optimistic mind

Bookstrapping - The Truths We Hold: An American Journey by Kamala Harris

We use AI as bread and butter in our strategies: Criteo CEO

Government not exempted from DPDP Act, MeitY informs stakeholders

Bookstrapping: The Illusion of Choice by Richard Shotton

Keep it simple and be rational: Tushar Malhotra, Bisleri International

‘Smaller DPOs misrepresent their subscriber base’, says Harit Nagpal, MD and CEO, Tata Play to TRAI

Disney Star trains Dubai Police, will expand anti-piracy drive in GCC countries

IBDF, NBDA jointly chart action plan against TRAI's new tariff regulation

All you need to know about Manish Tiwary - Nestlé India's new MD

"Impossible Dream": Why Wieden+Kennedy couldn't 'just do it' in India

Navigating success: The legacy of Suresh Narayanan at Nestlé India

InspiRAYtion: The Joker, The Smoker, the Midnight Toker

Bookstrapping: Travellers in the golden realm by Lubaaba Al Azami

As marketers, we must find ways to sell ourselves too: Sujay Rachh, Nuvama Group

Gen Z Explainer: The rise of 'sleepmaxxing', a sleep revolution or overhyped trend?

Beyond the startup hype: The hidden costs of a hustle culture

Tipplers to raise their bar this festive season, premium liquor in demand

Advertising on OTTs to see significant growth in 2024 festive season: Havas Media Network

Ferrero exploring local licenses for branding and merchandising

Survival of fittest: E-commerce, q-commerce and the future of kiranas

Meet The Lifers: Indian CXOs who have stuck to one company for more than three decades

HDFC Securities: A 24-year journey of transformation in the Indian financial markets

Celebrity-led brands in WROGN; faced with lackluster growth, consumer fatigue

EXCLUSIVE: ‘Tata Group’s StarQuik not in Q-commerce rat race’, says K Radhakrishnan, Co-founder

Cleartrip’s media spend grows by 15–20% with focus on digital, CTV and impact properties

EXCLUSIVE: MG Motor to launch its merchandise collection in India

Unilever global media review results in; All six ad holding companies get the FMCG's business

Most Valuable Brands: Zomato fastest riser, 100% growth in brand value in Kantar's BrandZ report

E-comm boom fails to deter big brands from investing in brick-and-mortar stores

India high priority for Meta globally for the scale it offers: Sandhya Devanathan

How 'hustle culture' affects employees' health; Experts recommend assessment, analysis, and action

Toxic work cultures: A ticking time bomb for India's economy

Tamil Nadu examining Australia-like gaming policy, video game industry tight-lipped

DPDP Act draft rules expected within two weeks; transition period likely to be restricted to 6 months

Meet the executive team driving Ola's electric ambitions in post-IPO world

InspiRAYtion Seven: What to do when your creative leader rejects your work

Bow, Wow: How Cheeka the pug made Hutch a household name

Zomato-backed Magicpin eyes $100 million annual run rate by year-end: Founder Anshoo Sharma

Broadcasters prep legal arsenals to challenge Prasar Bharati's OTT plans

EXCLUSIVE: PKL promoting offshore betting, gambling firms; RMG players complain to MIB

The Butter Half: How the Amul girl became the toast of India

Bookstrapping: The Anxious Generation by Jonathan Haidt

Digital has brought an over-emphasis on performance marketing: Arvind R P, McDonald’s India

ASCI to stay ahead in tech curve, will increase focus on financial sector: ASCI Chairman

hoichoi achieves 60:40 gender balance; 200 percent ad revenue growth

Kingfisher beer to return to Delhi market by 2024-end: United Breweries

PM Modi's I-Day speech spurs DPIIT to fast-track FDI policy for online gaming: EXCLUSIVE

Prasar Bharati OTT likely to be launched on September 15: EXCLUSIVE

Adivasi hair oil: Are the influencer endorsements and product packaging credible?

Raymond Lifestyle to increase ad spends, plans disruptive expansion in Saudi Arabia

Partha Sinha to be newly elected ASCI Chairman

BMC disregards already existing 2022 OOH Advertising Policy Guidelines with latest draft

Global CMO of Infosys highlights economic and social benefits of bridging gender gaps

'Women plus technology is a powerful combination', says Adobe's Anindita Veluri

Influencers likely to take a pie from State governments’ traditional media budget

BMC ignores pleas from OOH media owners seeking audience over draft outdoor policy: Exclusive

Having a seat at table comes with duty to empower others: Suparna Mitra, Titan

Women at the top have the responsibility to pay it forward, says Roshni Das of Intel

Fish & Fevikwik: Why this iconic ad is still stuck in our heads

Volkswagen defined by 3 words — responsible, valuable, innovative: Rahul Mathew, DDB Mudra Group

Indian broadcasters' Himalayan challenge in Nepal

Former Licious marketing head Santosh Hegde joins Atlys as head of marketing

NP Singh’s emotional farewell at SPNI, a grateful goodbye to his team

BREAKING: MIB submits affidavit in SC; recommends SDC exemptions for ASCI members, print, startups

You will never win by focusing on the rearview mirror: Lance Bennett, Mercedes-Benz India

Coca Cola appoints Greishma Singh as New Vice-President of Marketing

Broadcasters' resistance casts shadow on ISEC's prospects for this year

Govt to create universities, facilities for media and entertainment creators: Ashwini Vaishnaw

42% of Audi India's car sales are to customers under 40, says Balbir Singh Dhillon

'Many RMG startups in India on the verge of shutting down business', says CEO of Winzo

Open internet becomes hub for premium content as 76% of Indian consumers step up usage

DNPA urges government to exempt GST for epapers, digital news subscriptions

Meta’s new policy sparks debate over alcohol and gambling ads

Meghalaya becomes first Indian state to sponsor an esports team

Now Streaming: Shark Tank India, a pursuit of ratings at the cost of integrity?

OTT dominant among 97 percent of Housing.com's TG; CTV reaches 70 percent penetration

Baba Ramdev's "poisonous medicines of allopathy" comment comes 2 days after SC drops contempt charges

Broadcasting bill killed?: No fresh draft of the Broadcasting Services (Regulation) Bill: Report

HUL sees rise in consumer complaints against its advertisements

Exclusive: Mumbai Police freezes ‘No Objection Certificates’ for OOH hoardings

PM Modi acknowledges game devs, ignores RMG players

Exclusive: Beauty brand Oriflame calls for Media and Creative pitch

Like Meta and Alphabet, Ola Cabs rebranded to Ola Consumer; Experts decode and warn

Airbnb partners with IAFCI to combat travel scams

Neeraj Vyas to leave Sony Pictures Networks India

Screen time fuels kids' curiosity: 63 percent parents agree

Swiggy Instamart appoints Sairam Krishnamurthy as chief operating officer

ADIF challenges Google's dominance in online advertising; files complaint with CCI

Former Adani and Paytm VP, Sanjeev Misra, joins Rukam Capital as Advisor

Bisk Farm secures injunction against Parle Biscuits in trademark dispute

Tata Motors set to launch Tata Curvv in August, aiming to lead EV market

US govt sues TikTok over child privacy violations

Pernod Ricard promotes Joydeep Basuroy to group head marketing

The Complexity and Impact of AI: Towards a multi-stakeholder approach to AI governance

Former Google Search VP Lakshmi Shankar joins Together Fund as general partner

Telcos fear TRAI's new quality norms to raise costs, compliance burden

OMG India records over 133% rise in profit in 4 years; Revenue surged to Rs 405.5 cr in 2023

The CMO pay debate: Are marketers underpaid?

Kiran Mazumdar Shaw steps down as the Director of United Breweries

Broadcasting Bill draft leaves industry divided; concerns raised over censorship, excessive regulation

CXO Moves: Exec movements across Unilever, Netflix, Sony Pictures Networks India and more

When dadi saved the day for Ajanta Clocks

Broadcast Bill draft emphasises methodology for audience measurement; promotes multiple agencies

The CMO pay debate: Are marketers underpaid?

Breaking: KDMC springs into action, removes two 'unsafe' hoardings

Breaking: Kalyan hoarding collapse; KDMC files FIR filed against OOH agency

Exclusive: Broadcasting Bill - Govt can conduct inspections, seize equipment without intimation

CMO Weekender: Federal Bank CMO MVS Murthy on life and work, success and failure

Unilever elevates Anuradha Razdan to CHRO, beauty and wellbeing and global chief DEI officer

Exclusive: ‘No tax demand pending against me’, says Supam Maheshwari, MD & CEO, FirstCry

Hoarding collapse in Thane; left two injured, vehicles damaged

Cab aggregators largest culprits in dark patterns, says Rohit Kumar Singh

Govt consulting stakeholders on framing fresh legislation to combat deepfake menace

'Nikhil Kamath's funding is lying as an FD': The 1% Club co-founder Raghav Gupta

India's customer experience crisis: $55 billion lost due to poor service

Exclusive: Hummel enters Indian esports scene, signs deal with Revenant

Diageo India looking at growing non-alcoholic and/or Zero Alcohol and liqueur categories

Govt's new rules for surrogate ads to provide clarity on definitions; includes guard-rails for 'brand extensions'

3% drop in TV ad volumes in H1 2024 y-o-y: TAM AdEx

Illegal betting apps now a threat to sports broadcasters and live streaming platforms

SEBI cracks down on unregistered finfluencers, but loopholes remain

Modenik Lifestyle ups ad spends by 25 percent; to double revenue growth in three years

Esports industry divided over forming anti-poaching body

X most utilised publisher to push ads on digital in Q1CY24: TAM

Unique logo? Ensure legal protection before trouble strikes

BMC's new OOH advertising policy could do more harm than good, fear stakeholders

Exclusive: MIB to explore deeply on health as a sector for SDC

Union Budget 2024: Major tax revisions set to boost gaming and esports sector

Union Budget 2024- A big positive for consumer and retail sector

'Hackers are trying to create better hacks', says Krafton

BREAKING: DPDP rules will soon be released for public feedback, says Ashwini Vaishnaw

Positive budgetary measures for rural to increase advertising spends by 15 percent in H2

Godrej Consumer's advertising investment surged by 47% to Rs 1,011 crore in FY24

Govt to meet telecom and internet service providers on July 16; DoT constituted 6 Stakeholders Advisory Committees

Broadcasters question Prasar Bharati’s role in the private sector: EXCLUSIVE

As media jobs dwindle and pay checks shrink, students may have to enhance skills

Remember Hari Sadu? Will that ad still work?

‘Normal’ for big clients to call for media pitches before festive season?

Sachin Tendulkar, Adar Poonawalla-backed JetSynthesys to exit from Skyesports?: Exclusive

Mastering AI tools, and machine learning key to retaining sales and marketing roles

EXCLUSIVE: Ampverse Shuts 7Sea Esports; Founder says 'can't see growth trajectory in India'

BREAKING: SC directs MIB to file affidavit within three weeks with recommendations on SDC

Bookstrapping: Supercommunicators by Charles Duhigg

Marketing is a 24x7 industry with the constant churn of new ideas and strategies: Pratik Mazumder, Mahindra Holidays and Resorts

EXCLUSIVE: MIB's Ashwini Vaishnaw holds introductory meetings with industry bodies

BREAKING: Govt takes a big step in promotion of domestic film festivals and Indian content globally

A product customers never wanted?: The rise and fall of Koo

As govt mulls guidelines, experts call for inclusion of digital, heavy penalties to curb surrogate ads

Those who seamlessly integrate AI into their jobs will thrive: Oindrila Roy, Publicis India

As OTT platforms expand and woo talent, new job roles open up

Relief for advertisers as MIB restricts SDC for ads to food and health sectors only

The games of #sponsored: May the most authentic influencer win

Fundamental for finfluencers to understand depth of promoting claims: Sharan Hegde

CGI ads should be done and dusted; Find out why

Tata Motors media review for Passenger Vehicles business underway?: Exclusive

Despite 'retirement' tag, Virat Kohli, Rohit Sharma brand value to see substantial boost

SEBI's crackdown on finfluencers to impact advertising in BFSI; Expected to affect other categories too

10 world-famous brand names and their fascinating histories

One black coffee, please: The ad that won India her first Lion at Cannes

A marketing professional should remain a student for life: Vishal Vyas, TTK Healthcare

Bookstrapping - The Jannayak Karpoori Thakur: Voice of the Voiceless by Santosh Singh and Aditya Anmol

Bhawna Sikka to join Adidas India as CMO: Exclusive

Hero Motocorp's media mandate up for grabs; auto major calls for pitch: Exclusive

We don't go crazy with the idea of buying highly-expensive World Cup inventory: WakefitCo's co-founder

Over 70,000 employees in M&E companies looking for jobs; openings only 4,000

Agencies launch AI tools to help advertisers navigate ‘self-declaration certificate’ mechanism

The art of the matter: How MP Tourism and Ogilvy told and retold a success story

LinkedIn’s Top Voice – Badge of honour or mere hook?

BREAKING: MIB prohibits private channels from subleasing uplinking/downlinking permissions

Sun, Sea, and Scam: Adland introspects its ‘poor show’ at Cannes Lions 2024

Game over for profits? Industry unplugs concerns over GST

How much better is the pay for in-house creative teams versus ad agencies?

ZEE-Sony failed merger: NCLT allows ZEE to withdraw merger implementation application

The Cred Point: Relying on advertising virality without product virality?

Dark side of dark stores: Q-comm brands like Blinkit, Zepto are quickly losing consumer trust

How the concept of Earn and Burn has evolved over the years

What’s Anupam Mittal’s take on GenZ in the workplace? Find out.

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Lux's ‘Filmi sitaaro ka manpasand saabun' is still relevant: HUL's Ankush Wadehra

Jackie Shroff moves Delhi High Court to safeguard his name and identity

Zupee’s Dilsher Malhi on responsible gaming, Ludo in the digital age and more

Leo Burnett India elevates Vikram Pandey and Sachin Kamble as chief creative officers

Spotify encourages eligible Indian citizens to vote in 2024 general election via 'Play Your Part'

Nestle baby foods controversy: We never compromise on the nutritional quality of our products, says Nestle India

Storyboard18 on LinkedIn: Patanjali's Ramdev, Balkrishna willing to tender a public apology |…

D’Décor signs Ranveer Singh as the brand ambassador for their new brand ‘Sansaar’

1% Club unveils new campaign on financial literacy with Sharan Hegde and Viraj Ghelani

Sex-ed content creators discuss shadowbanning and censorship on Meta platforms

Storyboard18 on LinkedIn: Bob Iger's successor search | Maruti Suzuki's Partho Banerjee reveals the…

Zomato launches AI-integrated ads for restaurant partners amid Tata IPL 2024

Conversational AI: The Next Big Thing on WhatsApp?

Puma signs Milind Soman as its running ambassador

Skechers signs cricketer Ishan Kishan as brand ambassador

Goafest 2024 to happen in Mumbai due to Lok Sabha polls; Ad fest to take place on 30-31 May

Biryani reigns this Ramzan with close to 6 million orders

Election countdown: BJP and Congress splurge crores on Google and Meta ads ahead of Lok Sabha polls

MakeMyTrip's summer campaign mystery solved!

Noise hits back at boAt via print ad; Is the brand war officially on?

The Good Glamm Group ventures into the US; partners with Serena Williams's cosmetics brand Wyn Beauty

#BlastFromThePast: Cheil India’s Ipsita Nayak shares her all-time memorable ads

Is boAt all bark and no bite as it takes on Apple and Indian rival Noise?

Ranveer Singh and pornstar Johnny Sins are back in BoldCare ad: More “cringe” or win?

Apples to boAts comparison: What went right and wrong with boAt's ad jab at Apple?

Influencers in India working for less than 10 hrs a week, earning upto Rs 10 lakh a month

CXO Moves: Exec appointments across Cleartrip, Maruti Suzuki, and Noise among others

BoAt’s ad sinks?: Apple-bashing ad created by Tanmay Bhat gets backlash

Mamaearth parent Honasa launches GenZ focused makeup brand Staze

Indian liquor companies say brand extensions are legitimate endeavours, following govt directive on surrogate ads

Santosh Iyer: Women buyers constitute 15 percent Mercedes customer base

EXCLUSIVE: Varahe Analytics, the agency behind BJP’s ‘Dulha Kaun Hai' viral film

Meme Marketing: BJP partners with Acquaint Consultants for memes in 2024 election strategy

IPL 2024: Disney Star and JioCinema secure close to 30 sponsors, more deals underway

Talented, Britannia Good Day and Myntra collaborate to create a 'Bank of Small Wins', putting 'money' in 1 lakh random pockets

Storyboard18 Insider: Ad agencies feeling the pinch of politics?

Adobe and Microsoft partner to bring new Gen AI capabilities to marketers

YouTube removes 2,254,902 videos from India for violating community guidelines

69 percent Gen Z globally express desire to challenge conventional dating norms: Report

Madison Media retains BJP media planning and buying mandate for 2024 Elections: Exclusive

Spotify India MD Amarjit Singh Batra on how 'sachetisation' is fueling the music streamer's growth in India

Supreme Court stays govt's fact-check unit notification; Court cites "freedom of speech"

Booking.com focused on Tier 2-3 cities, religious and spiritual travel in India: APAC MD

Visa CEO highlights UPI's opportunity for collaboration and growth in India's fintech scene

B2B branding: Where trust trumps pomp

WinZO collaborates with Carry Minati for Bharat Tech Triumph initiative

TATA IPL 2024: Meet all the team captains

Sharan Hegde raised Rs10 crore in 1 hour from Nikhil Kamath. Find out how.

TATA IPL 2024 sees blockbuster opening day on JioCinema; clocks 51 percent surge in viewers over IPL 2023

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