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The 4Ds in Data Storytelling: Making Art Out of Science
Yes, it’s much more than data visualization
Data is everywhere. Anyone with some level of training, and nowadays with a bit of help from AI, can generate some scientific insights out of data and build fancy data visualizations. However, interpreting and selling the meanings behind the numbers and graphs is an art. When ChatGPT and generative AI come to the front stage, many concerns regarding being replaced by AI emerge. With clear instructions, AI can help us generate code, and visualization, and even build well-performing models that contain useful insights, but they struggle compelling credible and memorable stories based on those insights. They can do science, but art is the unique skill humans possess, at least for now.
Depending on the audience, these data stories are essential to establish trust in collaborations or influence business decisions. Data scientists’ work without storytelling is merely digital fortune-telling. In this article, I want to share a 4D framework to help data scientists crack the data storytelling process and deliver data insights with higher efficiency and impact, and a bonus section with practical…
