Decency counts. That's what Lou Thesz taught us.

What you can get out of this article: No more decoration, no more frills! Like what Lou Thesz showed in 1960's. Picture above http://gamera32alone51mov18.blog.fc2.com/blog-entry-626.html

NWA as the most valuable promotion ever

As a Japanese pro-wrestling fan, the word "NWA "used to excite me more than any others.

In fact, NWA has deserved the king of pro-wrestling promotions.

I believe it is Lou Thesz who made it the most renowned wrestling organization.

What makes me say so?

Because he has decency.

What I mean by decency is the way he express pro-wrestling.

Due to its unique nature of sports plus entertainment, pro-wrestling has been vulnerable to people's critics, biases and  bad talks like  phony-baloney.

Lous Thesz has helped reduce the damage through how he beat opponents.

He almost always has expressed authenticity, decency and professionalism in every fighting with any kind of tough opponents.

He really helped enhance the image of pro-wrestling making it one of a kind.

Again I will refer it to "decency".

Thesz's marketing lesson

Decency Lou Thesz showed is a product of his belief that the profession is to show the supremacy of pro-wrestler's strength and at the same time to entertain audience.

He always did a splendid job to make opponents stronger to excite audience. 

In the end, however, the rival was thrown into the mat with Thesz's backdrop.

My point.

NWA's fame was brought by Lou Thesz's professionalism which is loyal to his philosophy of what is pro-wrestling. 

Every marketer nowadays inflame, exaggerate or even disguise their products and services.

That makes your products more worse than good.

Let Lou Thesz spirits put on your products.

No decoration, No frills.

Just let your products the way they are.

Ichiro Noro 
Professor, Seiwa University Japan