The study describes a phenomenon in which attraction of rat pups to artificial odors disappeared after the first week of life. In experiment 1, pups were continually exposed to either: (1) the normal odors present in the litter or (2) the same odors enriched with one of four artificial odors present in the dam's food. Pups were tested daily with the odors of normal or adulterated soiled shavings from their nests. The results show that attraction to the normal test shavings lasted throughout the testing period (PN 1-7). However, pups raised on odorized shavings exhibited an attraction to the artificial odor until day 6 only, not on day 7. In experiment 2, pups were tested with dam's artificially adulterated food. The results show that the artificial odor, and not the food odor, was responsible for the lack of attraction on day 7. Experiment 3 was carried out to determine whether the date on which attraction to artificial odors changed might be specific to postnatal day 7 or whether the duration of odor exposure in test conditions was the important factor. The results suggest that the age of pup is the more important variable.