Serving accounts allow you to promote your business online to reach new customers and boost website traffic. You can manage campaigns online and customize ad text, settings, and budget. This article explains icons and sections of Google ads for easy navigation.
On this page
- Get familiar with the icon on the Top bar icons
- Campaign management
- Audience selection and management
- Measurement
- Planning
- Reporting and analysis
- Bidding
- Audience management
- Brand safety
- Billing
 Top bar |
 Main menu |
 Filter bar |
 Section menu |
 Create button |
Get familiar with the icon on the Top bar icons
| Goal | Icon | Directions |
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Find any page |
Search the page name (keyboard shortcut: G + T) |
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View data for a specific campaign or filter set |
In the filter bar, select "All campaigns," then the campaign or view |
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View campaigns data by type |
In the filter bar, select "All campaigns," then the campaign type |
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Get help |
Help |
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Shift + / |
Campaign management
| Goal | Icon | Directions |
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Ads |
Campaigns > Campaigns > Ads |
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Assets |
Campaigns > Assets |
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Audiences |
Campaigns > Audiences > Audiences |
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Change history |
Campaigns > Change history |
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Content exclusions |
Campaigns > Audiences > Content |
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Create a campaign |
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Select Create in the side menu |
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Create a campaign via spreadsheet |
Tools > Bulk actions > Upload spreadsheets |
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Create a draft |
Campaigns > Campaigns > Drafts |
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Create an ad variation |
Campaigns > Campaigns > Experiments > Ad variations |
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Create an experiment |
Select Create in the side menu or Campaigns > Campaigns > Experiments |
Audience selection and management
| Goal | Icon | Directions |
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Keywords |
Campaigns > Audiences, keywords, and content > Search keywords |
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Audiences |
Campaigns > Audiences, keywords, and content > Audiences |
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Locations |
Campaigns > Audiences, keywords, and content > Locations |
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Content |
Campaigns > Audiences, keywords, and content > Content |
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Dynamic ad targets |
Campaigns > Audiences, keywords, and content > Dynamic ad targets |
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Ad schedule |
Campaigns > Audiences, keywords, and content > Ad schedule |
Measurement
| Goal | Icon | Directions |
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Auto-tagging (automatically turn on measurement on your website's pages) |
Admin > Account settings |
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Attribution |
Goals > Attribution |
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Conversions |
Goals > Conversions |
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Import goals from Google Analytics |
Goals > Conversions > Select New conversion action > Select "Import" |
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Manage URL options for measurement |
Campaigns > Campaigns > Settings |
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Review web pages associated with your conversions |
Goals > Conversions > Select any conversion that happens on a web page |
Planning
| Goal | Icon | Directions |
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Keyword Planner |
Tools > Planning > Keyword Planner |
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Performance Planner |
Tools > Planning > Performance Planner |
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Reach Planner |
Tools > Planning > Reach Planner |
Reporting and analysis
| Goal | Icon | Directions |
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Insights |
Campaigns > Insights and reports |
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Auction insights |
Campaigns > Insights and reports > Auction insights |
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Search terms |
Campaigns > Insights and reports > Search terms |
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Ad schedule, devices, and locations |
Campaigns > Insights and reports > Where and when ads showed |
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Landing pages |
Campaigns > Insights and reports > Landing pages |
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Reports Editor |
Campaigns > Insights and reports > Report editor |
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Dashboards |
Campaigns > Insights and reports > Dashboards |
Bidding
| Goal | Icon | Directions |
| Adjust bids |
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You can adjust bids in several ways, depending on your goal:
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| Adjust bids |
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Exclude data from bidding optimization |
Tools > Budgets and bidding > Adjustments > Exclusions |
Audience management
| Goal | Icon | Directions |
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Audiences |
Campaigns > Audiences, keywords, and content > Audiences |
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Audience manager |
Tools > Shared library > Audience manager |
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Audience insights |
Tools > Shared library > Audience manager > Your data insights |
Brand safety
| Goal | Icon | Directions |
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Placements |
Campaigns > Audiences, keywords, and content > Placements |
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Content exclusions |
Campaigns > Audiences, keywords, and content > Content |
Billing
| Goal | Icon | Directions |
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Billing |
Billing |
