Navigate your Google Ads manager account

A comprehensive UI reference map for Google Ads manager accounts.

A manager account is a Google Ads account that lets you easily view and manage multiple Google Ads accounts (including other manager accounts) from a single account. You can create one via the manager account homepage by providing a name, usage plan, time zone, and currency for your business needs. This article explains icons and sections of Google ads for easy navigation.

On this page

1. Top bar 2. Main menu 3. Filter bar 5. Section menu 4. Create button

Get around your Google Ads manager accounts top bar icons

Goal Icon Directions

Find any page

Search Icon

Search the page name (keyboard shortcut: G + T)

View data for a specific campaign or filter set

Views filter bar in Google Ads manager account

In the filter bar, select "All campaigns," then the campaign or view

View campaigns data by type

Views filter bar in Google Ads manager account

In the filter bar, select "All campaigns," then the campaign type

Get help

Help Icon

Help

View keyboard shortcuts

 

Shift + /

Accounts

Goal Icon Directions
Performance Accounts icon. Accounts > Performance
Budgets Accounts icon. Accounts > Budgets
Notifications Accounts icon. Accounts > Notifications
Sub-account settings Accounts icon. Accounts > Sub-account settings

Campaign management

Goal Icon Directions
Overview Campaigns Icon Campaigns > Overview

Campaigns

Campaigns Icon

Campaigns > Campaigns

Change history

Campaigns Icon Change history

Measurement

Goal Icon Directions

Auto-tagging (automatically turn on measurement on your website's pages)

Admin Icon

Admin > Manager account settings

Attribution

Goals Icon

Goals > Measurement > Attribution

Conversions

Goals Icon

Goals > Conversions

Import goals from Google Analytics

Goals Icon

Goals > Conversions > Summary > Select "New conversion action" > Select "Import"

See web pages associated with your conversions

Goals Icon

Goals > Conversions > Summary > Select any conversion that happens on a web page

Planning

Goal Icon Directions

Keyword Planner

Tools Icon

Tools > Planning > Keyword Planner

Performance Planner

Tools Icon

Tools > Planning > Performance Planner

Reach Planner

Tools Icon

Tools > Planning > Reach Planner

Reporting and analysis

Goal Icon Directions

Insights

Campaigns Icon

Campaigns > Insights and reports

Reports Editor

Campaigns Icon

Campaigns > Insights and reports > Report editor

Dashboards

Campaigns Icon

Campaigns > Insights and reports > Dashboards

Bidding

Goal Icon Directions

Exclude data from bidding optimization

Tools Icon

Tools > Budgets and bidding > Adjustments > Exclusions

Audience management

Goal Icon Directions

Audience manager

Tools Icon

Tools > Shared library > Audience manager

Audience insights

Tools Icon

Tools > Shared library > Audience manager > Your data insights

Billing

Goal Icon Directions

Billing

Billing Icon

Billing

Related links

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