Responsive display ads are a form of asset-based ads. An asset is simply a part of an ad, such as a headline, description, image, or logo. To create asset-based ads, you'll provide: headlines, descriptions, images, and logos. Below you’ll find the asset specifications for Responsive display ads to ensure that your ads serve properly.
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Text asset specifications
| Type | Maximum length | Quantity | Required | |
|---|---|---|---|---|
| Headlines | 30 characters | 1-5 headlines | ✓ | |
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| Long headline | 90 characters | 1 headline | ✓ | |
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| Descriptions | 90 characters | 1-5 descriptions | ✓ | |
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| Business name | 25 characters | 1 name | ✓ | |
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| Call to action | Automated | 1 call to action | ✓ | |
Image asset specifications
| Ratio | Recommended size | Quantity | Required | |
|---|---|---|---|---|
| Horizontal 1.91:1 |
1200 x 628 pixels (min 600 x 314 pixels) |
1-15 images Recommended: 5 |
✓ | |
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| Logo 1:1 |
1200 x 1200 pixels (min 128 x 128 pixels) |
1-5 images Recommended: 1 |
✕ | |
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| Logo 4:1 |
1200 x 300 pixels (min 512 x 128 pixels) |
1-5 images Recommended: 1 |
✕ | |
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| Square 1:1 |
600 x 600 pixels (min 300 x 300 pixels) |
1-15 images Recommended: 5 |
✓ | |
Video asset specifications
| Ratio | Recommended length | Quantity | Required | |
|---|---|---|---|---|
| Horizontal 16:9 |
Any Preferred: 30 seconds |
1-5 videos Recommended: 2 |
✕ | |
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| Square 1:1 |
Any Preferred: 30 seconds |
1-5 videos Recommended: 2 |
✕ | |
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| Vertical 2:3 |
Any Preferred: 30 seconds |
1-5 videos Recommended: 2 |
✕ | |
