App campaigns streamline the process for you, making it easy to promote your apps across Google’s largest properties including Search, Google Play, YouTube, Discover on Google Search, and the Google Display Network. Below you’ll find the asset specifications for App campaigns to ensure that your ads serve properly.
On this page
How assets are used to create ads
App campaigns run ads in various formats across multiple networks. They will handle the customization for you. They will take your assets and combine them to create a full ad. The system will use the content you provide, or it'll automatically retrieve content from the Play Store, App Store, or your website (limited to pages with universal or app links to your app).
Keep in mind that the content you provide may sometimes drop, crop, or modify your content when it shows the ad. If you don't upload a video, it may build one automatically from your App Store or Google Play assets. This ensures users will always enjoy a great ad experience, no matter when or where they view it. Learn more About assets and ads in App campaigns.
Specs, eligibility, and requirements
Creative assets are the ingredients used by App campaigns to create ads. This information provides best practices for developing creative assets, including text, image, and video, that can improve your App campaign performance and reach.
Text asset specifications
| Type | Maximum length | Quantity | Required | |
|---|---|---|---|---|
| Headlines | 30 characters | 1-5 headlines Recommended: 5 |
✓ | |
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| Descriptions | 90 characters | 1-5 descriptions Recommended: 5 |
✓ | |
Image asset specifications
| Ratio | Recommended size | Quantity | Required | |
|---|---|---|---|---|
| Horizontal 1.91:1 |
1200 x 628 pixels (min 600 x 314 pixels) |
20 images (max) Recommended minimum #1 |
✕ | |
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| Vertical 4:5 |
1200 x 1500 pixels (min 320 x 400 pixels) |
20 images (max) Recommended minimum #1 |
✕ | |
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| Square 1:1 |
1200 x 1200 pixels (min 200 x 200 pixels) |
20 images (max) Recommended minimum #1 |
✕ | |
Video asset specifications
| Ratio | Recommended length | Quantity | Required | |
|---|---|---|---|---|
| Horizontal 16:9 |
10-60 seconds |
20 images (max) Recommended minimum #1 |
✕ | |
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| Vertical 9:16 |
10-60 seconds |
20 images (max) Recommended minimum #1 |
✕ | |
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| Square 1:1 |
10-60 seconds |
20 images (max) Recommended minimum #1 |
✕ | |
