Demand Gen campaigns help you reach up to 2.9 billion people as they browse feeds on YouTube, check the Gmail Promotions and Social tabs, and scroll through Discover to catch up on their favorite topics. Below you’ll find the asset specifications for Demand Gen campaigns to ensure that your ads serve properly.
On this page
Text asset specifications
| Type | Maximum length | Quantity | Required | |
|---|---|---|---|---|
| Final URL | 2,048 characters | 1 URL | ✓ | |
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| Business name | 25 characters | 1 name | ✓ | |
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| Call to action | Automated | 1 call to action | ✓ | |
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| Headlines | 40 characters (Note: At least one headline must be 30 characters or fewer to prevent an "Incomplete" Ad Strength rating and ensure the ad can serve on Display.) | 1-5 headlines Recommended: 5 |
✓ | |
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| Descriptions | 90 characters | 1-5 descriptions Recommended: 3 |
✓ | |
Image asset specifications
| Ratio | Recommended size | Quantity | Required | |
|---|---|---|---|---|
| Horizontal 1.91:1 |
1200 x 628 pixels (min 600 x 314 pixels) |
1-20 images Recommended: 3 |
✓ | |
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| Logo 1:1 |
1200 x 1200 pixels (min 144 x 144 pixels) |
1-5 images Recommended: 1 |
✓ | |
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| Square 1:1 |
1200 x 1200 pixels (min 300 x 300) |
1-20 images Recommended: 3 |
✓ | |
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| Vertical 4:5 |
960 x 1200 pixels (min 480 x 600 pixels) |
1-20 images Recommended: 3 |
✕ | |
Video asset specifications
| Ratio | Recommended length | Quantity | Required | |
|---|---|---|---|---|
| Horizontal 16:9 |
10-60 seconds | 3 videos | ✕ | |
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| Vertical 9:16 or 4:5 |
10-60 seconds | 3 videos | ✕ | |
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| Square 1:1 |
10-60 seconds | 3 videos | ✕ | |
