When I set out to create the 100 Most Influential People to the Most Influential Demographic, I contacted many experts on the 18-to-34 year olds that large companies are trying to appeal to. Thatâs because itâs so hard to get to 100. I mean, 100 doesnât sound like a lot, but try counting to 100 and see how long it takes you. Probably 100 seconds. Point is: you donât have to read all of this.
1) Beyonce Knowles
Everyone thinks sheâs sexy and classy and smart and feminist, and she doesnât have to prove any of those things ever.
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2) Jay Z
Heâs married to BeyoncÃĐ.
3) Lena Dunham
She is authentic. You can tell because she doesnât wear too much makeup.
4) Amy Schumer
Also authentic, despite wearing a lot more makeup.
5) Amy Poehler
In between, makeup wise.
6) Jenji Kohan
She created Orange is the New Black which is the first filmed performance with sexy lesbian stuff that you can watch and feel smart about without subtitles.

The Olsen twins. Kevin MazurâGetty Images
7) Olsen Twins
Have no idea what theyâre up to, but I was told that theyâre important. Iâm guessing fashion. Or dating celebrities.
8) Leandra Medine
She writes a fashion blog called The Man Repeller, since thatâs, after all, what fashion does. She was on Fast Companyâs 2013 In 2013, â100 Most Creative Peopleâ list, and thatâs the kind of 100-people list cred that makes me feel less insecure about picking someone.
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9) Tavi Gevinson
âRookie does less bitching about things than blogs tend to do. Itâs the only one that has staying power because it has an aesthetic. Itâs not just yelling about something else. Her little stable of writers largely drawn from her peer group is the first platform that is not just a bunch of quasi-youth and paid-for-youth talking to actual youth.â â Thomas âBaby Ballsâ Morton, Vice editor
10) Kim Kardashian
She has a butt.
11) Other Kardashians
They are related to Kim Kardashian.
12) Stephen Colbert
When #CancelColbert was launched, he turned it into the funniest explanation of the difference between text and subtext that the Earnest Generation has heard. Then he canceled anyway.
13) Jimmy Fallon
King of the Earnest generation.
14) Justin Timberlake
The entertainer in chief.
15) Sophia Amoruso
The founder of CEO of Nasty Gal she makes clothes for gals who, in my opinion, arenât really that nasty.
16) Cara DeLevigne
When Kara Buettner, a 25-year-old media strategist at OMD Worldwide, told me to put her on the list, I wrote it down as âTara Day Levine.â I have no idea who she is. To which Kara said, âYou donât know who that is. Oh my gosh? She has like 4 million instagram followers. Google her.â I did. She was named by the Evening Standard as one of âLondonâs 1,000 Most Influential of 2011â, in the category of âMost Invitedâ and by The Sunday Times Magazine as one of the â100 Makers of the 21st Centuryâ list of influential British people. Still have no idea who she is.
17) Sean Rad and Justin Mateen
They created Tinder, without which young people would not have sex since it would require going outside and talking to strangers in public, and our race would end.
18) Karlie Kloss
Women like models a lot. This one made a cookie for Momofuku Milk Bar called the Perfect 10 Kookie because it contains dark chocolate and no gluten, which is how women justify eating crap. She is on the Top 50 Models Women list by Models.com and Vogue Parisâ 30 models of the 2000s. Time needs to make a list of models pronto.
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19) Kate Upton
I wondered if women liked her when they put her in that new chick flick. They do. Surprising.
20) Miley Cyrus
She does her own thing and is her own person, as long as those things and that person are totally different from who you thought she was five years ago.
21) Ellie Goulding
Itâs got a good beat and you can dance to it.
22) Lorde
The first pop singer to call the culture on its materialism and shallowness in a cool way since Bob Dylan.
23) Michelle Phan
A YouTube celebrity who teaches people how to put on makeup. Why anyone goes to law school when there are this many career options is beyond me.
24) James Franco
If the Renaissance had Renaissance Men, the Millennials have James Franco.
25) Zooey Deschanel
Influencing preciousness across the globe.

A new artwork, "Crayon Foreclosure," attributed to guerrilla graffiti artist Banksy Jason LaVerisâFilmMagic
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26) Banksy
How lazy are 18-34 year olds? Too lazy to go to museums or galleries. They want their art on walls theyâre walking by.
27) Mindy Kaling
Sheâs authentic and honest and on TV.
28) Tina Fey
The original Mindy Kaling.
29) Louis CK
Heâs the only person who gets to do exactly what he wants on TV except Jimmy Fallon, who happens to want exactly what network executives want.
30) Kanye West
He really doesnât care.
31) Mark Zuckerberg
If not for him, young people couldnât brag about quitting Facebook.
32) Kate Middleton
Just a normal civilian who got to be a princess. Even in 2014, thatâs all it takes to get on a list of people influential to young women.
33) Michele Obama
All the importance of a politician, without politics.
34) Shonda Rhymes
She made that Scandal show.
35) Malala Yousafzai
By campaigning for education for girls in Pakistan, she was shot. As she recovered, the Taliban vowed to kill her. She is like Tupac, only with a purpose.
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36) Jon Stewart
The Walter Cronkite of young people.
37) Nina Dobrev
An actress on The Vampire Diaries, a show on the CW, a network whose senior vice president, Joanna Klein, helped make this list. You do the math.
38) Pope Francis
Heâs the pope, but heâs also like one of us. Young people donât like when even the pope acts like heâs better than them, even though he was chosen by God and they, less so.
39) Arianna Huffington.
The Huffington Post attracts a lot of young readers for a new site. But not for a site that is mostly photos of side boob.
40) Jen Selter
Queen of the butt selfies.

Edward Snowden Gary MillerâFilmMagic
41) Edward Snowden
He flipped of The Man, told the truth, became an outlaw and had a girlfriend who had some really hot Instagram shots. He should be on this list five times.
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42) Taylor Swift
She breaks up with guys and sings about it.
43) Anna Wintour
Still in charge of what women wear or want to wear.
44) Rachel Zoe
Or maybe sheâs in charge of what women wear or want to wear. Thereâs probably a whole lot of people in charge of that, come to think of it.
45) Sheryl Sandberg
Telling young women to lean in was something they could understand without having to read a whole book.
46) Harvey Levin
If not for him, no one would know what inane chatter cameramen try to make with celebrities outside restaurants.
46) Veronica Roth
The 25-year-old author of the Divergent trilogy, a young adult science fiction series, sheâs kind of like the Hunger Games woman. I should add the Hunger Games woman.
47) Suzanne Collins
Sheâs the Hunger Games woman.
48) Jenna Marbles
Sheâs funny, sheâs pretty, she obviously canât act or sheâd be in movies by now. But since her 2011 YouTube video âHow To Trick People Into Thinking Youâre Good Lookingâ she has amassed 13 million subscribers to her YouTube channel and marketed dog toys called Kermie Worm & Mr. Marbles named after her dogs. Thatâs kind of like being a movie star nowadays.
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49) iJustine
Perhaps the greatest lifecaster on the web, depending on what âlifecasterâ means. You may have noticed Iâve included a lot of social media stars. Thatâs because Iâm hoping they share this list and it goes viral and makes Time rich. Thatâs how the economy works now.
50) Avicii
DJ are the new rock stars and this the only one since Moby who wrote a song I know.
51) Skrillex
This Corey Feldman lookalike is the first person in my entire lifetime to become famous for making a type of music that adults think is awful noise.
52) Armin Van Buuren
It was a tough choice between Danish DJ Tiesto and Dutch DJ Armin Van Buuren, but in the end, Van Buurenâs Wikipedia page looked longer when I quickly scrolled down them both.
53) Nadezhda Tolokonnikova
Not only did the Pussy Riot member free people everywhere to say the word âpussyâ everywhere in a way that even the Sopranos failed to do, she also took a great stand for freedom. âI scoffed at the Pussy Riot thing but going through with the jail terms changed my mind. Did you read that letter from jail? Itâs like some Solzhenitsyn shit. It upped her game a little.â âThomas âBaby Ballsâ Morton, Vice magazine editor
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Lady Gaga Kevin Mazurâ2014 Kevin Mazur
54) Lady Gaga
She has empowered feminists, the LGBT community, fashionistas and monsters. She is also the most famous person in the world who no one knows what she looks like.
55) Nikki Minaj
Sheâs the Lady Gaga of rap.
56) Evan Spiegel
The inventor and CEO of SnapChat created a way that young people could send photos of their junk to each other without a permanent record. But instead young people sent photos of themselves making silly faces. Stupid young people.
57) Paul Tollett
The Coachella music festival is weirdly important to young people out West, who seem to think its Woodstock. The founder and booker of the festival also books the country equivalent, L.A.âs Stagecoach festival for country music which is attended by people who donât want it to be Woodstock at all.
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58) Ben Silbermann
The CEO of Pinterest must know, by now, way too much about what handbags women want.
59) Chad Dickerson
The Etsy CEO must know way too much about what handbags women would want if they had to make them themselves.
60) Kevin Systrom
The former CEO and co-founder of Instagram before he sold it to Facebook, he was the first frat boy with enough engineering skill to put a filter on everyone so they look better.
61) Seth McFarlane
Now for the ones for dudes. Seth McFaralane is beloved by 18-34 year olds for hosting the Oscars. No. Itâs for his album of standards. No. Itâs for remaking Carl Saganâs Cosmos series. No. Itâs because he makes cartoons with race jokes.
62) Dana White
Preside of the UFC which is the sport of choice for young men. Not to participate in; just to watch. The sport of choice, participation-wise is videogame playing.
63) Freddie Wong
A professional video game competitor turned YouTube filmmaker, Wong is all up in it and stuff.
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64) Shane Smith
The CEO of Vice, which does some of the best reportage from dangerous international locations and the very best reportage of what itâs like to be wasted on various drugs.
65) Mike Farah
The head of Funny or Die knows every celebrity and how to appeal to their vanity to get them to do dumb things â the most valuable skill of the 21st century.
66) Young Chop
This 20-year old rap producer from Chicago, he produced a lot of his high school friend Chief Keefâs hit songs. Heâs in charge of a collective called BandKamp that includes Paris Bueller, CTC Reaper, 12 Hunna, C-Sick, Smylez and Poo Mack. Baby Balls Morton says his music, âshares a lot of similarities to the birth of Oi! music or hardcore. Itâs full of anger. Itâs good listening.â I cannot figure out if I prefer Poo Mack or C-Sick as a name. Depends on my mood, I think. When Iâm feeling high-brow, itâs C-Sick; when Iâm just chillin, itâs Poo Mack.
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67) Kevin Hart
The most popular stand up comic in America shows that success is 99 percent perspiration, and 1 percent shiny clothing.
68) Robert Kirkman
The creator of The Walking Dead comic books, he tapped into the fact that dudes love zombies.
69) Judd Apatow
The launcher of Lena Dunham, Seth Rogen, James Franco, Kristin Wiig the movie star and dick jokes as we know them today, which is with a touch of sadness.
70) Questlove
Making things cools in every medium, especially hair.
71) Daniel Tosh
Making cruelty okay through charm weekly.
72) Alexis Ohanian and Steve Huffman
The founders of Reddit, the front page of the internet, have allowed us to see what frustrated young men think about when theyâre alone at their computer. For some reason famous people decided that would be a good place to let people ask them anything.
73) Nathan Fielder
Replacing Jimmy Kimmel as our prankster-in-chief.
74) Jonah Peretti
The founder of Buzzfeed developed an algorithm that figured out that human beings digest information best in list featuring photos of cats.
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75) Perry Chen
Thanks to the CEO and co-founder of Kickstarter, everyone feels way too comfortable asking their friends for money.
76) Kendrick Lamar
No one will destroy this rapperâs climb to the top of the rap world unless some bitch comes and kills his vibe. Heâs very, very vulnerable to this. Vibe-killing bitches are like his kryptonite.
77) Adrian Peterson
Dudes like sports. Especially inspirational sports figures. Itâs what they cry over. That and bitches killing their vibes.
78) Dan Okrent
Former Time Inc editor who also happened to invent fantasy sports and thereby has taken up 3-4 hours of most menâs day.
79) Roger Goodell
Keeping football footballing.
80) LeBron James
One cannot overestimate how much young men love sports. The only equivalent is how much old men love sports.
81) Johnny Manziel
Johnny Football does not care what you think of him. As long as you think heâs cool. This is the new version of cool.
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82) Kevin Durant
The worldâs best basketball player, nicest guy in the NBA and actor in the film Thunderstruck. Being boring is totally important in an athlete.
83) Bill Simmons
Heâs the modern Howard Cosell. Actually, heâs nothing like Howard Cosell. Man, Iâm getting tired of trying to get to 100 people.
84) JosÃĐ Mujica
The worldâs poorest President, Mujica drives a Volkswagon Beetle and lives on a small chrysanthemum farm in Uruguay. Heâs an atheist vegetarian. You will not be surprised to learn that he legalized pot in Uruguay.
85) Tao Lin
âTao Lin runs a publishing house. Theyâre all druggy but also Aspergerâs kids. Heâs the Jay McInerney of that scene. Heâs the crown prince. And heâs not an asshole. Heâs very circumspect about his own writing and what his role is. In addition to his little cultivated crowd heâs got tons of shitty imitators too.â â Thomas âBaby Ballsâ Morton, Vice editor
86) Chris Hardwick
The Nerdist is a really good-looking guy who happens to like comic books and has created a media empire based on that. This is the guy who hosted Singled Out with Jenny McCarthy! He claims he came out as a nerd, but it sure seemed convenient to do that right when nerd culture was exploding.
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87) Sam and Dan Houser
The heads of Rock Star Games invented Grand Theft Auto which was considered offensive in quainter times.
88) Robert Kotick
The CEO of Activision is responsible for Call of Duty. Sounds like a dream job until you realize just how freaked out he is about being asked to explain himself every time thereâs a school shooting.

Not Dov Charney BloombergâBloomberg via Getty Images
89) Dov Charney
The American Apparel CEO, with one well placed mannequin, brought female pubic hair back. For like a day.
90) Eddie Huang
He makes dumplings in New York, but more importantly he makes little punk short movies about food on YouTube and wrote a book about it. Heâs the culinary equivalent of a graffiti artist desperate for a sitcom deal.
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91) Harley Morenstein
The host of YouTubeâs Epic Meal Time is like an angry frat boy who raped your food and made a cooking show out of it.
92) Peter Shukoff and Lloyd Ahlquist
The hosts of Epic Rap Battles of History explain great moments in history through rap, although history in this case include Adolph Hitler versus Darth Vader. It is the closest thing young people have to education.
93) Stan Lee
Bros see a lot of super hero movies.
94) Violent J and Shaggy 2 Dope
The FBI declared the horror-rap band The Insane Clown Posse as a national gang. In actuality, by keeping the Juggalos busy traveling around the country like Deadheads, they are shielding us from a lot of angry young poor white kids who would otherwise be robbing our liquor stores, gas stations and whatever happens to be next door to the meth lab.
95) Drake
So cool, so collected, so Canadian, so Degrassi, so half-Jewish, and yet tough enough to fight Chris Brown over Rhianna.
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96) Mark Gonzales
Heâs 45, but the Gonz is still the coolest skateboarder in the world. And because he writes poetry, that also makes him the coolest poet in the world
97) Shaun White
He is the most influential red-headed man since Thomas Jefferson.
98) Dale Earnhardt Jr.
So influential there is a band called Dale Earnhardt Jr. Jr.
99) Elon Musk
He cares about the environment, cars and breaking the rules.
100) Dr. Dre
For the headphones.

