I spoke with a consumer AI app founder last night
who will soon cross 1m downloads
$0 marketing spend
all instigated by a single TikTok video
guessing the big AI consumer hits will mostly kickstart this way
a rorschach test for people who invest in startups for a living
one reaction: if your name isn’t on this list you feel like you missed/failed
the other: this is what insane startup growth looks like. it’s because of this possibility that you play the game in the first place