About
Making technology human-centred for your success
As a people-first design agency, we use empathy-driven design to create digital products that prioritise human needs, ensuring your business thrives in a rapidly advancing tech landscape.
Our
process
We use proven design methodologies like design thinking to solve problems effectively. By intently listening to you and your customers, we leverage data-informed research to create solutions that align with your business goals and ensure corporate resilience.
Our
approach
Behind our
name
We’re inspired by a more effective and creative way to do design — to get to know you, the person we are designing for and what your world is like. We dedicate to the problem-framing stage the time it deserves. We listen to you and your customers. Albert Einstein’s quote truly captures that essence, so much so that the quote gave us our name!
“If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask… for once I know the proper question, I could solve the problem in less than five minutes.”
Albert Einstein
The
core values
We care about producing good work that make a positive impact. That means it’s not just about the work we do, but how we do it.
“What makes a
good design
?
It is when people feel seen and heard and their challenges are being addressed in thoughtful ways. To foster a team who can continuously practice this, I focus on cultivating a strong spirit of excellence, ceaseless learning, and a collaborative ethos rooted in kindness.”
Wendy Wong
55 Minutes Co-Founder & Head
