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  • Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich

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Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich

by Jason Zweig (Author) Format: Hardcover
4.4 out of 5 stars (482)
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What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn't good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions -- and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion.

Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions.

Anyone who has ever looked back on a financial decision and said, "How could I have been so stupid?" will benefit from reading this book.

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  1. ISBN-10
    074327668X
  2. ISBN-13
    978-0743276689
  3. Edition
    2005th
  4. Publisher
    Simon & Schuster
  5. Publication date
    August 1, 2007
  6. Language
    English
  7. Dimensions
    6.25 x 1 x 8.5 inches
  8. Print length
    352 pages
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Editorial Reviews

From Booklist

Do you fret over the value of your investments on a daily basis? Do you buy stocks based on a "hunch" or a gut feeling? According to Zweig, the latest scientific evidence shows that this common behavior usually results in financial loss and is caused by the way our brain reacts when we think about money. According to recent research in the emerging science of "neuroeconomics," the pleasure center in the brain that is stimulated in anticipation of "the big payout" is the same area that is affected during sex or drug use and is responsible for the addiction to gambling. Our brains, which evolved more than 200,000 years ago to react quickly to patterns and minute changes in our environment, are not equipped to handle the randomness of the stock market; but nevertheless we attempt to create meaningful patterns where there are none and base our investment decisions on erroneous assumptions. The good news is that awareness of this phenomenon can make us better investors, and Zweig offers some simple tips to avoid the pitfalls, such as taking the long view and avoiding overtrading. Siegfried, David

About the Author

Jason Zweig is a senior writer for Money magazine and has been a guest columnist for Time and cnn.com. He is also the editor of the revised edition of Benjamin Graham's The Intelligent Investor, the classic text that Warren Buffett has described as "by far the best book about investing ever written." Before joining Money, Zweig was the mutual funds editor at Forbes.

In 2001 Zweig was named "best financial columnist for a national publication" by Northwestern University's Medill School of Journalism. He received the 2006 Lifetime Achievement in Investor Education award from the Mutual Fund Education Alliance. He serves on the editorial boards of Financial History magazine and The Journal of Behavioral Finance.

Visit the author at www.jasonzweig.com.

Product details

  • Publisher ‏ : ‎ Simon & Schuster
  • Publication date ‏ : ‎ August 1, 2007
  • Edition ‏ : ‎ 2005th
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 352 pages
  • ISBN-10 ‏ : ‎ 074327668X
  • ISBN-13 ‏ : ‎ 978-0743276689
  • Item Weight ‏ : ‎ 1.22 pounds
  • Dimensions ‏ : ‎ 6.25 x 1 x 8.5 inches
  • Best Sellers Rank: #1,177,635 in Books (See Top 100 in Books)
  • Customer Reviews:
    4.4 out of 5 stars (482)

About the author

Follow authors for new release and deal updates, plus improved recommendations. See updates from all followed authors in Your Books.
Jason Zweig

Jason Zweig

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Full content visible, double tap to read brief content.

Jason Zweig is an investing and personal finance columnist for The Wall Street Journal. Previously, he was a senior writer at Money magazine, mutual-funds editor at Forbes magazine, and a guest columnist for Time and cnn.com. He is the editor of the revised edition of Benjamin Graham's "The Intelligent Investor," the classic text that Warren Buffett has called "by far the best book about investing ever written." He is also the author of "The Devil's Financial Dictionary," a satirical glossary of Wall Street terms, and "Your Money and Your Brain," on the neuroscience and psychology of financial decision-making. Zweig serves on the editorial boards of Financial History magazine and The Journal of Behavioral Finance. Visit the author at www.jasonzweig.com and follow him on Twitter at @jasonzweigwsj.

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Customer reviews

4.4 out of 5 stars
482 global ratings
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Customers say

Customers find the book excellent and informative, particularly praising its insights into investment decision-making and brain stimulation. Moreover, they consider it a must-read for investors. However, the writing style receives mixed feedback, with some finding it well written while others disagree. Additionally, opinions about value for money are divided.
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51 customers mention content, 37 positive, 14 negative
Customers find the book excellent and highly recommend it, with one customer noting its well-researched content.
Five StarsRead more
Great book. Looking at the relationship between what's going on in the brain while investing is ingenious and very helpful....Read more
Three StarsRead more
Four StarsRead more
40 customers mention informative, 35 positive, 5 negative
Customers find the book informative, providing great insights into investment decisions and brain stimulation. One customer notes it covers psychology experiments, while another mentions it helps raise self-awareness.
Thought provoking.Read more
My husband has just finished reading this book and thought it was insightful and brought about ideas and ways of thinking that he would not have...Read more
...as a stock and futures trader, it has opened my eyes as to why i handled trading the way i did....Read more
interesting insightRead more
31 customers mention readability, 29 positive, 2 negative
Customers find the book extremely interesting and fun to read, with several noting it's a must-read for investors. One customer mentions it should be read at least once a year.
Good readRead more
Very well written and easy to read even amongst the science....Read more
...Your Money and your Brain was an interesting read....Read more
...a book that will change your way of investing and your life, and be fun to read.Read more
13 customers mention writing style, 9 positive, 4 negative
Customers have mixed opinions about the writing style of the book.
This book was well written and intriguing. However, the author referenced numerous “figures” but none of them were actually included in this edition 👎Read more
The book is very well written and has many actionable ideas that one can use immediately....Read more
...I would rate 4.5 for typo’s , missing figures in the print.Read more
...Well written book and the price point was adequate....Read more
6 customers mention value for money, 3 positive, 3 negative
Customers have mixed opinions about the book's value for money, with some finding it good value, while one customer notes it's not worth 265 pages and another mentions it has little to do with investing.
very goodvery good,product was of good value and the quality is also very good, if i need another i will consider this source againRead more
...Definitely not worth buying brand new. If you have to have it, buy it used as cheaply as possible.Read more
...shared in this book.. This book is a gold-mine... and the price is a steal... from 'Baltimore Reads' - great service.. great cause....Read more
...was compelled to do so with this book....Dear Reader, Be cautious about buying this book..The title is very misleading....Read more
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