Real Protein. Real Power.

Protein for Strength

Spaghetti Squash with Meat Sauce

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Mediterranean Beef and Veggie Wraps

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Recipe Collections

Mother's Day Recipes

Show your mom that she’s a cut above the rest with these easy-to-prep, delicious recipes.

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Protein & Fiber Rich Recipes

These delicious, nutrient-rich recipes provide an excellent source of high-quality protein that pairs up perfectly on the plate with fiber-rich vegetables, legumes and grains.

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Busy parents need to get meals on the table quickly. No news there. But something that makes it even better is if the quick meal is nutritious, simple and can be made using only one pot, pan or skillet.

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Beefy Breakfasts

There’s something comforting and satisfying about a hot breakfast! Not to mention, eating a protein-rich breakfast keeps you feeling full, longer, which may result in less snacking throughout the day.

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From our Culinary Center

The Beef. It’s What’s For Dinner.® culinary center is your go-to destination for all things beef. Our in-house chefs and culinary team create original recipes that showcase beef and make it approachable and delicious. Give one a try—you’ll love what’s cooking!

Creators in the Kitchen

Get inspired by our culinary partners. Discover recipes, tips, techniques and ways to add incredible flavor to beef dishes. Try their recipes tonight!

Brooke Williamson

@chefbrookew

Award-winning chef, restauranteur, cooking competition champ, Brooke reimagines everyday meals with fresh produce and bold, vibrant flavors.

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Tim Hollingsworth

@cheftimhollingsworth

Acclaimed chef, founder and culinary creator, Tim is known for cooking rooted in French technique, but approachable for the everyday home cook.

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Erica Roby

@bluesmokeblaire

One of the country’s leading female pitmasters, ‘Master of Cue’ and sommelier, Erica’s creole roots allow her to infuse global flavors into American cuisine.

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Become a Beef Expert

Elevate your confidence in handling, cooking and selecting beef at the grocery store with our expert tips on package labels, beef grades and processes, like dry aging and marinading.

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