The Fast Facts
- Personalized vitamins can be a curated bundle, individually packaged for daily intake; a single customized compound; or a monthly shipment of supplements tailored to your needs.
- A personalized vitamin subscription usually comes with access to a licensed nutritionist for any questions.
- Hum Nutrition is our pick for best overall, thanks to its wide variety of products, commitment to quality, and access to registered dietitians.
Vitamin subscription services eliminate the guesswork of vitamin purchases by offering more personalized suggestions — and even custom blends — based on questionnaires or blood tests.
Healthline’s dietitians reviewed a dozen of the most popular personalized vitamin services on the market and tested the products themselves. These three services ultimately passed our dietitians’ review and our internal vetting process.
Disclaimer: Some products listed below were provided to Healthline testers at no cost. However, our reviews are ours and have not been reviewed, approved, or endorsed by the supplement manufacturers.
Alternatives
Keep in mind that a personalized vitamin service isn’t always necessary, and most people do not need to take multiple supplements, especially if they eat a well-balanced diet.
Unless you have a need you’ve discussed with your dietitian or other trusted healthcare professional, you might consider something more straightforward.
Ritual is one brand that does a solid job of curating bioavailable ingredients by age and sex. Thorne is a well-tested brand that makes a variety of supplements with high-quality ingredients. MegaFood is highly praised for being very absorbable because of its meticulous pairing with whole-food sources provided by its farms.
Check out our other picks for the best vitamin brands.
Here’s a quick look at how our top picks compare:
• third-party testing
• free access to registered dietitians
• live input from a nutritionist
• customizable to suit different budgets
• formulated for each trimester
• automatically updates vitamin packs as you move through trimesters
• stage of pregnancy or conception
We determined the best personalized vitamins and vitamin subscription services using the following criteria:
- Quality: Are the supplements made from high-quality ingredients and free of artificial additives such as colors and preservatives? Are the products third-party tested, or do they undergo testing at multiple stages of manufacturing?
- Selection: Does the service offer a wide range of products to meet the needs of most people?
- Individualization: Does the company provide personalized recommendations based on a health assessment or test, allowing you to add or remove products as needed?
- Helpfulness: Does the service provide evidence-based information about the supplements it recommends or access to health professionals, such as doctors or registered dietitians (RDs), for paying members?
- Compliance with FDA guidelines: The brands on our list adhere to the allowable health claims and labeling requirements outlined in FDA regulations. They also manufacture products in facilities that adhere to the current CGMPs established by the FDA.
- Hands-on testing: Healthline editors and writers tested several services to see whether each was seamless from signup to delivery. We also paid attention to how easy the supplements were to take and whether there were any side effects.
- Vetting: The brands on our list have been vetted to ensure that they align with Healthline’s brand integrity standards and approach to well-being. You can read more about our vetting process.
Our Medical Standards and Insights team has carefully researched and vetted over 11,000 products and services. We fact-check health claims, evaluate ingredients, and look into each brand’s reputation before sharing products and services on Healthline.
To choose the brands on this page, we considered all the vitamin brands that passed our vetting process. Then, we personally tested some of them to narrow down our list even further.
When selecting a vitamin subscription service, several key factors should be considered, including the level of personalization offered, access to healthcare professionals, cost, and the brand’s reputation.
What type of personalization are you looking for?
If you’d rather pick and choose the supplements you want, a service such as HUM may work best.
However, if you want recommendations tailored to your health needs, you can choose a service like Persona, which utilizes a personalized vitamins quiz.
If you want personalization plus the added bonus of individual daily packets, then a service such as Perelel offers both.
Do you want access to health professionals?
Several companies, including HUM and Persona, offer access to health professionals, such as nutritionists and dietitians, for questions and guidance on supplements.
Kristin loved this aspect of obtaining vitamins from Persona.
“I had an interesting circumstance. I called customer service because my cart, chock-full of my supplement recommendations based on the quiz, had timed out after being open for too many days. When I redid the quiz with a new email address, I answered the same questions but got a slightly different recommended bundle.
“Well, after calling and clicking through just a couple of prompts, I received a live person in the U.S., and what’s more, it was a nutritionist right off the bat — and even one of the founders! I was very impressed with the access to such expertise.
“She helped me to understand that I added a couple more medications I forgot to add the first time I did the quiz, and Persona is very careful not to recommend products if there is even a chance of contraindication.”
What’s your budget?
Vitamin subscription services can cost $25 to $100 or more monthly.
Most of the services above require you to sign up for recurring monthly shipments, and each product typically contains 30 servings.
Therefore, the monthly cost of a service depends on the product(s) you select and the total number of products you choose to receive each month.
Unlike many other subscription services, vitamin subscriptions generally do not charge separate membership or subscription fees.
Is the brand known for making high-quality products?
Finally, ensure that your custom supplement subscription service is reputable and transparent. This means the company’s products are manufactured in facilities that comply with CGMPs.
Because the
Generally, personalized vitamins aren’t necessary. Most people can get the nutrients they need by following a balanced diet and filling any nutrient gaps with standard supplements. However, many people find them convenient, and the chance to connect with a nutritionist or dietitian can be insightful.
Scientific research into the benefits and drawbacks of personalized nutrition is growing.
Other
Medical Perspective“There is no consistent proof that personalized vitamin packs lead to long-term health benefits nor are they necessary or beneficial for everyone.
However, after approval by a healthcare professional, they can be a convenient way to kick-start a consistent vitamin regimen when there are gaps in a diet profile.”
Learn about the best vitamins for hair, skin, and nail health.
Quotes represent the opinions of our medical experts. All content is strictly informational and should not be considered medical advice.
If you do want to try a custom supplement service, whether it’s worth it will depend on the service and whether its convenience is worth the cost. These services are typically more expensive than buying supplements from a local or online pharmacy.
Personalized vitamin services can be particularly beneficial for individuals who are unsure which supplements to take and frequently forget to reorder them. They can also help people following restrictive diets or those with certain health conditions.
Plus, some services selling custom supplements offer additional features, such as access to a dietitian, that may make them worth a slightly higher cost.
However, it’s important to note that the health quizzes that many personalized vitamin companies use are not a substitute for a thorough medical review by a healthcare professional.
Plus, personalized vitamin quizzes may recommend more supplements than you need. Experts state that taking large amounts of certain nutrients can have negative health consequences, and children, older people, and those already taking supplements need to be cautious about what they’re consuming through supplements each day.
As a result, before clicking the subscribe button, it’s best to share your supplement recommendations with a trusted healthcare professional, such as a doctor or dietitian.
Our tester Kristin Currin spoke to Karina C, a founding Persona nutritionist, BSN. Karina pointed out that she’s glad to see “more and more MDs and health coaches are recommending supplements.”
She says that Persona health professionals can and do conduct what’s called “peer-to-peer” consultations with customers’ personal physicians, and “we can build out personalized bundles with physician guidance.”
Karina says with Persona Nutrition supplements, “every ingredient has a recommended limit for customers that can be overridden and replaced with a Persona max limit with practitioner guidance.”
According to Karina, this kind of individualized and collaborative supplementation is becoming the norm and lends to more preventive rather than exclusively retroactive healthcare.
She says that more than the old way of just diagnosing and prescribing, “we’re validating folks’ lived experiences. Many of my 20-minute phone consultations with customers often end up discussing them as a whole. It ultimately comes down to sleep, just as much as health. Finding your community.”
Kristin and Karina observed that what used to be referred to as “bartender therapy” or “barbershop therapy” is now falling into the ready and listening ears of nutritionists and teletherapy clinicians.
A note on personalized vitamins
All of the subscription services above offer personalized vitamins and customized supplement recommendations based on the results of a health screening or questionnaire.
However, companies may not disclose the exact ingredients or amounts of these products. Therefore, you should be especially cautious when selecting reputable companies to purchase personalized vitamins.
The brands above are all very transparent about their supplements and ingredients. While they may offer individualized recommendations and personal vitamin packs, their supplements disclose ingredients and vital information.
Personalized vitamins may be worth it if you follow a restrictive diet, have certain health conditions, or just find it hard to know what supplements you may need to take. They can be beneficial if you’re looking to fill gaps in your diet or have specific issues you’re hoping to address, such as low energy or trouble sleeping.
However, most people can get the daily nutrients they need from eating a balanced diet and paying for a personalized vitamin subscription service may not be worth the outlay.
However, it’s important to discuss taking supplements with a trusted, qualified healthcare professional to make sure supplements are the best way to address any symptoms you’re experiencing.
Personalized vitamins can cost $25 to $100 or more per month, depending on the brand, the type of customization, and whether you subscribe to the service.
Personalized supplements are generally safe for most healthy adults when used as directed. They typically provide the same vitamins and minerals as regular supplements.
However, mixing medications and dietary supplements can be dangerous because it can affect how your body absorbs and metabolizes medication, so it’s best to check in with a doctor first if you have any underlying health conditions or are taking medications.
And, whenever possible, it’s best to opt for products that have been through third-party testing, which can help ensure safety and quality.
Look for a brand that tailors its recommendations to your health needs, whether through a quiz, lifestyle questions, or blood test results. You may also want to check if it offers access to nutritionists, fits your budget, and provides third-party tested products for quality and safety.
Research has found that up to 50% of dietary supplements may contain undisclosed substances, so it’s important to choose a third-party tested product whenever possible. We recommend products tested by organizations such as USP, NSF International, and ConsumerLab.
Learn more about how to choose supplements with Healthline
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Vitamin subscription services make it convenient to choose and purchase vitamins and supplements. Many offer helpful recommendations based on individual health assessments.
It’s also easier to remember to take your vitamins when they arrive at your door each month — some of them even come in dated daily packs.
The most important factors to consider are the company’s trustworthiness and the quality of its products.
