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Why ‘irrational’ choices can be rational

Theory shows logic in rearranging your preferences if the options may change.

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Peter Trimmer

Alasdair Houston

Herb Gintis

Tanya Latty

Rational choice theory

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Ball, P. Why ‘irrational’ choices can be rational. Nature (2014). https://doi.org/10.1038/nature.2014.14517

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