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Why fatherhood in advertising works best when it rings true
Jun 18, 2026
13:30
IST
6 Min read
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Juror Moumita Pal on the rise of 'Version 2.0' ideas at Cannes Lions 2026
Jun 18, 2026
09:00
IST 5Min read
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Latest Stories
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Meta expands social commerce with live video ads, affiliate and AI ad tools
Jun 18, 2026
15:50
IST 2 Min read
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Gracenote and PubMatic partner to bring content-based targeting to CTV ads
Jun 18, 2026
15:30
IST 2Min read
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News
Meta expands social commerce with live video ads, affiliate and AI ad tools
Jun 18, 2026
15:50
IST 2 Min read
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Meta adds AI restyle tools & audience insights to Edits app
Jun 18, 2026
12:54
IST 1Min read
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Pinterest rolls out new AI tools for advertising and shopping discovery
Jun 18, 2026
12:31
IST
2 Min read
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X Ads Manager introduces Google Tag Manager integration to simplify campaign set-up
Jun 17, 2026
11:33
IST
1 Min read
Industry Updates
Gracenote and PubMatic partner to bring content-based targeting to CTV ads
Jun 18, 2026
15:30
IST 2 Min read
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Chhavi Shah joins Inc.5 Shoes as Head of Marketing and E-commerce
Jun 18, 2026
15:07
IST 1Min read
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Topical Spot
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World Environment Day 2026: Brand campaigns put sustainability in the spotlight
Jun 05, 2026
18:50
IST 2 Min read
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For the second time, brands found their inner RCB fan
Jun 01, 2026
17:28
IST 3Min read
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Experts Speak
Why fatherhood in advertising works best when it rings true
Jun 18, 2026
13:30
IST 6 Min read
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Instagram Plus suggests the future of social media is ads plus subscriptions, say experts
Jun 17, 2026
10:11
IST 7Min read
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Interviews
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The creator economy rewards authenticity within safe boundaries: Ella D’Verma
Jun 12, 2026
08:00
IST 7 Min read
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The exclusion is invisible to everyone except the excluded: Praful Baweja
Jun 11, 2026
08:00
IST 8Min read
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Rohan Mehta on stepping into a larger leadership role at Omnicom Advertising India
Jun 10, 2026
09:00
IST
12 Min read
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Case Studies
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Case study: How Instamart and Go Zero turned newspaper into a glowing fridge
Jun 16, 2026
09:00
IST 5 Min read
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How Amazon Ads and Maybelline personalised online lipstick shopping
Jun 04, 2026
11:39
IST 6Min read
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How NEWME turned MTV Splitsvilla 16 into a real-time shopping experience for Gen Z
May 08, 2026
14:27
IST
5 Min read
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How Duolingo English Test used F1 fandom and creator content to drive student engagement
Apr 29, 2026
11:16
IST
6 Min read
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Case Study: How ASCI used influencer-led content to highlight greenwashing and dark patterns
Apr 22, 2026
10:38
IST
4 Min read
Campaign Spot
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ZEE5's FIFA World Cup campaign celebrates football as a shared cultural moment
Jun 12, 2026
18:47
IST 2 Min read
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Mother Dairy puts a milk pouch at the centre of its sustainability story
Jun 10, 2026
12:38
IST 3Min read
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Guest Post
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How do you feel when men say, 'We’re Pregnant'?
Jun 18, 2026
10:46
IST 3 Min read
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Every brand wants something new. But is newness what audiences actually remember?
Jun 17, 2026
09:00
IST 3Min read
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The next marketing KPI? Measuring brand visibility inside ChatGPT & Gemini
Jun 09, 2026
09:00
IST
3 Min read
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Why the first screen is becoming OTT's most contested ad real estate
Jun 04, 2026
11:39
IST
3 Min read
Samosa Snippets
Juror Moumita Pal on the rise of 'Version 2.0' ideas at Cannes Lions 2026
Jun 18, 2026
09:00
IST 5 Min read
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FIFA 2026: How Levi's stayed visible amid stadium branding restrictions
Jun 15, 2026
19:25
IST 3Min read
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Movie Marketing
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Bridgerton season 4 throws a marketing ball across the globe
Jan 30, 2026
20:40
IST 3 Min read
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The Stranger Things marketing machine returns for one last upside down takeover
Nov 27, 2025
11:45
IST 5Min read
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