Tony van de Berkt, CEO of @UMG Netherlands, explores how creative and commercial expertise is helping Dutch artists connect with audiences and achieve new levels of success across streaming and live music.
Discover more in #MusicInTheEU 2026: ifpi.org/resources/@IFPIintheEU
"Europe not only produces top talent, but also generates jobs, investment and exports that contribute to economic growth across the region."
IFPI CEO Victoria Oakley in conversation with Croatia's @ravnododna at the #MusicInTheEU 2026 launch in Brussels
Building an artistâs career means thinking long term.
Mark Dennis, MD @sonymusic Sweden, Finland and the Baltics, shares how patience, trust and a deep artist-label partnerships helps create sustainable careers.
Discover more in #MusicInTheEU 2026: ifpi.org/resources/