For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance.
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WARC Strategy
Get the clarity and direction marketers need to make smarter choices, create impactful campaigns and future-proof strategies.
Access our database of marketing effectiveness case studies so you can fuel your strategy with evidence-based insights.
Stay ahead of the ever-evolving marketing landscape with in-depth reports and industry snapshots that guide you on how to position yourself for success.
Get analysis from industry experts to give you a deep understanding of emerging trends, consumer behaviour, and market dynamics – so you can make more informed decisions.
WARC Media
Optimise your media effectiveness by helping brands harmonise, aggregate, verify and evaluate data.
Use our interactive dashboards to visualise, compare and export four decades of international spend, cost and consumption trends, and to access rolling forecasts across 100 markets.
Get in-depth insights from unbiased reports and surveys, and download ready-to-use charts and data tables to power your presentations and analysis.
Optimise your media effectiveness with our suite of verified benchmarking data and enable best in class execution.
The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
17 June 2026
17 June 2026
17 June 2026
17 June 2026
“WARC has become essential for addressing our brands' category challenges with Gen Z consumers. The global insights from case studies, articles and trend reports directly inform our client presentations and campaign strategies. The platform keeps us current with marketing trends while providing inspiration for our work. ”
Kristel Palines, Senior Planner , McCann Worldgroup Philippines
“In today's marketing environment where we're constantly challenged to do more with less, WARC has become an invaluable resource. The time savings for our internal research have been significant as WARC's comprehensive reports and analysis provide the clarity and inspiration we need to stay ahead of trends, even when resources are tight. ”
Bethan Hockey, Head of Growth Intelligence, Nationwide News Australia
“I rely on WARC as an indispensable and inspiring resource in the rapidly evolving world of advertising. In a time when the advertising landscape is increasingly complex, their commitment to delivering high-quality, relevant content empowers advertisers like us to navigate challenges and capitalize on opportunities. ”
Vas Kourakis, Global Marketing Effectiveness Director, L'Oréal
“WARC Media is an invaluable tool in our armoury. The data dashboards are a great go-to resource for internal media requests, especially the advertising spend and media cost sections. The media report series such as Global Ad Trends and Platform Insight reports are all great resources too. When I have needed a helping hand, our account team have always responded promptly, happy to go above-and-beyond for us. ”
Damian Lord, Head of Insight, The Institute of Practitioners in Advertising
“WARC has been extensively utilised in our company from both marketing and research perspectives. It offers a wide range of data for local needs as well as global marketing strategy overviews. These have been invaluable, for example, in client meetings. Additionally, WARC.AI has been useful and extremely quick in assisting with daily, urgent needs. ”
Kati Heinänen-Rautee, Insight Manager , Alma Media
