Based on a low review, I went up 2 colors, and it is the perfect match for my skin! This is the best foundation I've ever used on my 74 year old skin. The foundation covers nicely and goes on smoothly, more like lotion. It does have some scent to it, so be aware. It isn't overwhelming to me, but it may be for others. This gives my skin a more youthful dewy look, and I do appreciate that! This foundation does NOT cake into wrinkles either. Overall, I'm very impressed and will be buying this again. You can't go wrong by buying products which give you a more youthful appearance!

Excellent makeup for mature women. Glides on smoothly and blends well. Lasts for many hours during the day. Will purchase again. Provides SPF sun protection and has a nice lotion like feel to it when applying along with a nice blended finish. Looks very natural.

I love this stuff. Feels light, doesn’t get cakey, and blurs the imperfections. Color matches, it’s not real expensive, and it’s non-greasy. I’ve used a lot of different foundations over the years, from cheap to expensive, and this is by far the best one so far. I’m so glad I decided to give it a try.

Today is Day 1 on this makeup, here are my thoughts... (Scroll down past the ****** for update)

Life long matte foundation lover, the texture of my face throughout the day just instantly makes me feel "ick". It is silky and smooth and it's actually not wet feeling... maybe "moist", is a better descriptor. (I don't like that word lol) It's just foreign to me and I think this is something that will take some time getting used to. It has a pleasant smell. I actually really like the scent, but if you are sensitive to scents, you may or may not like that. The coverage to me seems light/medium. I am having issues with my mascara smudging under my eyes. That's been an ongoing issue, but it is worse with this foundation, as I skipped dusting foundation powder or setting spray on top of it this this morning. Had to fix my face over my lunch hour. I am hoping it moisturizes my face at the very least. I work 0800 to 1700. It is currently 1630 and the best way to describe how my face feels --- Feels like I have serum on my face that hasn't absorbed.

My end goal is to get away from foundations. I have been working on repairing skin issues so that I am able to have a healthy complexion and break free from being a slave to makeup. I'm now shaking my head at all of the years that I suffocated my face in makeup that I didn't need. Now I need it to cover up the damage I caused!

I'm really trying to accept that as I get older, with more mature skin, I am unable to wear matte foundation. I am currently on the hunt for the right foundation for me. At the bottom I will include a list of foundations that I have tried and struck out on.

These all being recommendations for mature skin:

Estee Lauder Double Wear foundation,

L'Oreal Paris True Match Nude Hyaluronic Tinted Serum Foundation,

Maybelline Super Stay,

PHOERA Foundation Makeup, Flawless Soft Matte Oil Control Liquid Foundation

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UPDATE:

I've used about half of the bottle. I want to love this foundation, but I don't for two reasons.

1. It stays moist/wet/shiny/dewy all day long unless I put a setting powder on it, which I do. But I'm kind of just blanketing more crap on my face. If I put the pressed powder foundation over this foundation, it does help prevent the smudging of my mascara below my eyes - please also note that I do NOT wear mascara on my lower lashes at all anymore, for this reason (with any foundation it has been an issue).

2. The lightest shade isn't light enough for my complexion.

I've actually been mixing it with my remaining PHOERA foundation that I mentioned above. If I could find a light enough shade, I would try this longer. I have actually grown to like the moisturizing feel, but I really don't like the wet and shiny looking face. I'll give this 4 stars, because I'm sure it works well for many and my dislikes are all personal preference.

As I’ve aged my previous foundation started to show wrinkles and looked uneven. I tried expensive and fancy foundations that did the same. I’m so glad I tried this. Not only does it go on smooth but lasts all day too. Even in high humidity. (And hot flash sweats). The price is affordable. Good selection of tone colors. I have the light Italian skin tone and this blends in natural looking. Does not feel feel greasy.

I have had the hardest time finding a replacement for Revlon's Age Defying Foundation which has been discontinued. This product applies easily, has great coverage, looks natural and is affordable. Just wish it had sunscreen, but my moisturizer does, so I can live without it.

By far this is the best, affordable, foundation for mature skin. Over the years I’ve tried them all. I have very oily skin, but this is much less shiny by the end of the day (usually end up looking like I wiped oil all over my face). Feels light not thick/heavy, Doesn’t cake up, doesn’t accentuate the lines and wrinkles and the color matches (Laura Geller did not live up to the hype). It’s light coverage but you could build it, love this stuff

Absolutely hands down a wonderful product. Doesn't make me break out. Coverage is great and lasts. Doesn't cake up in my wrinkles (I'm middle aged), and doesnt make me oily or flaky. Washes off well with soap but not in the rain. The Warm Beige color is perfect for my light skin with freckles (I can tan, but I'm still fair - neither yellow nor pink undertones work especially well for my skin tone if it's too much either way). CoverGirl is such a great company for foundation!

good

Great product,m glad I chose this

1A

Govergirl &olay 220 naturale fondotinta in crema soddisfatta al 100% ho ricevuto il pacco con 1 giorno in anticipo il venditore affidabile e cortese. Grazie ❤️

Simply Ageless primer made a big difference to my daily routine and will help me save money and time, I am certain.

This primer really smooths out wrinkles and helps to blur out any discoloration spots. I discovered that less is more with this product. A pea size dollop for my sensitive skin is perfect. I apply primer after my serum and day lotion.

The SA primer goes on smooth and creamy, it blends so well. I then apply my Lancome foundation. I have discovered that I need alot LESS foundation while still getting a full coverage look now that I use the Simply Ageless primer. A win-win!! My face looks smoother and I am saving money, using less of my expensive products.

A great buy and excellent product for people in 'that age range", or wanting a full coverage primer that fills and blurs colors for a reasonable price.