Gomez
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Bring It On, 6/10
Liquid Skin, 5/10
In Our Gun , 5/10
Split The Difference (2004), 4/10
Out West (2005), 5/10
How We Operate (2006) , 4/10
A New Tide (2009), 4/10
Whatever's On Your Mind (2011), 4/10
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(Clicka qua per la versione Italiana)

(Translated from my original Italian text by ChatGPT and Piero Scaruffi)

Gomez are a British quintet who emerged with Bring It On (Virgin, 1998), an album dedicated to a pop-psych, amateurish reinterpretation—above all, adapted to modern “collage-style” production techniques—of the “songwriter” blues-rock once played by Ry Cooder and Tom Waits. On one side, two guitars engage in Delta-worthy trills with a raspy, scratchy vocal register; on the other, there’s a continuous invasion of eccentric sounds (horns, distorted organ, exotic percussion). Half of these are simple accumulations of clichés, and the other half are trendy sounds (keyboard chirps reminiscent of synthesizers, “ambient” guitar drones, etc.).
For every track like Get Miles, which genuinely sweats the anguish of the blues, there’s one like 78 Stone Wobble, merely a disguise for a chart-ready chorus (almost like John Lennon’s Day In The Life), relying on arrangement gimmicks (sinister fuzz, filtered vocals, metallic slide, dixieland orchestra tail); for every Love Is Better Than A Warm Trombone that sets up an affectionate period vignette in the style of Taj Mahal, there’s a folk-rock nursery rhyme like Whippin’ Piccadilly based on a playful approach (skiffle and ragtime cadence, video game music box, electronic fart rhythms); for every dragging blues like Rie’s Wagon, there’s a slow cocktail-lounge ballad like Bubble Gum Years. Half the tracks act as a laxative, meant to make digestible the other half of entirely insignificant tracks, pale revivals of country-rock ballads. And half the tracks are simple laxatives to help digest the preceding ones.
As often happens with phenomena hyped by the British media, the idea isn’t particularly original (hundreds of American bands have “reworked” the blues in a ragged, personal way), but it is repeated ad nauseam, and in the end the only aspect truly worth noticing is the sound engineer’s skill in blending the arrangements.

Liquid Skin (Virgin, 1999) is even worse: a mass of clichés lazily borrowed from Band and Tom Waits (Devil Will Ride). The more conventional songs seem to harken back to 1960s “blue-eyed soul.” There are literally thousands of bands like this around the world.


(Original English text by Piero Scaruffi)

The excellent EP Machismo (Virgin, 2000) contains the ballads Do's And Don'ts (the blues via Tim Buckley) and Machismo (dub reverbs over hip hop beats), and the 13-minute psychedelic jam The Dajog Song.

Abandoned Shopping Trolley Hotline (Hut, 2000) is a collection of leftovers, rarities and outtakes, including the anthemic Bring Your Lovin' Back Here and the 13-minute psychedelic suite The Dajon' Song.

Annoyingly, In Our Gun (Virgin, 2002) offers more of the same and the quality is not much higher than the leftovers released on Hotline. Basically, there is no difference between a Gomez leftover and finished Gomez song. If they had made only one album instead of three, that album would be worth listening. Make it an EP and it would be a promising debut. Alas, diluted over the course of three albums their art is simply tedious. Other that aiming for the charts with a much more commercial and upbeat sound (Shot Shot), there is little here that is worth listening to more often than Britney Spears. And, if nothing else, Britney Spears is cute.

Continuing the slide into irrelevance, Split The Difference (Virgin, 2004) offers another parade of cliches taken from the most stereotyped bands of Brit-pop. Even when they rock out (Don't Know Where Were Going, Chicken Out, Do One), they sound anemic. Their mediocrity is epitomized by opener Do One, which is only three minutes long but feels like an eternity; which makes the six-minute Sweet Virginia the pop-blues equivalent of Chinese torture.

Out West (ATO, 2005) is a double-disc live album.

How We Operate (ATO, 2006) is a collection of stale, predictable songs, the least tedious being perhaps Tom Gray's Girlshapedlovedrug.

A New Tide (ATO, 2009) is another album built around a general idea of a song that never materializes into a song but only into that recursive general idea. It's not even background muzak, just annoying rehearsals for something that is never delivered.

Ditto for Whatever's On Your Mind (2011).

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