From the recent BusinessWeek article, I found the âlessons learnedâ snippets at the end of each finalist very insightful:

- BumpTop: âThe key thing is, stay as lean as possible,â says Chief Executive Agarawala. âWe donât have fancy espresso machines or offer massage in the office. But we do have a team thatâs motivated. Every full-time employee should have a meaningful stake in the company.â
- Aster Data: âA lot of our customers buy Aster because we can add more business value to the bottom line,â says Argyros. âThatâs a message that works inside and outside a recession.â
- GamerInquirer: âIf you always listen to the news, itâs easy to get disheartened,â says Chief Technology Officer. âWhat you need to do sometimes is disconnect and focus on what you can control and a great way to do that is through gaming.â
- Cloudera: âIn a down economy, less-than-stellar ideas get filtered out,â founder Bisciglia says. âWe were really luckyâwe cleared our funding right before the economy really turned down. So weâre much more focused on building things people need than on guessing.â
- SEOmoz.com: âThe buck stops here,â says Fishkin, adding that he took a substantial salary cut at the





