Alaska advocates a healthy & active lifestyle with its summer Alaska Power Camps

Press Release

According to the Food and Nutrition Research Institute’s 7th National Nutrition Survey in 2008, at least 16 million Filipinos aged 20 and above, and about 2 out of 10 children are overweight. Undernutrition also remains to be a public health concern affecting nearly 3 out 10 children. Also recently, there have been prevalent issues on change in children’s interests and behaviors brought by fast-changing technological environment.

With these alarming concerns, Alaska Milk Corporation is committed to help provide proper nutrition and promote an active lifestyle. Thus every summer, Alaska gathers basketball, football and volleyball enthusiasts through its Alaska Power Camps. The summer sports program inspires both girls and boys to engage in sports.  Moreover, through basketball, football and volleyball, the child does not only improve his/her talent but also acquire proper skills development and formation of the Power Camp values of discipline, determination, hard work, teamwork and sportsmanship.

Distinguished Philippine sports icons will lead the Alaska Power Camps. First, Philippine Basketball Association (PBA) legend and Alaska Aces assistant coach Jeffrey Cariaso will lead a team of basketball coaches.  Second, former professional football player and currently Alaska Football Power Camp Project Director and Alabang Football School, Makati Football School Director, Tomas Lozano will lead the Alaska Football Power Camp. Lastly, Philippine Super Liga volleyball player and former De La Salle University Lady Spikers star volleyball player, Michele Gumabao, will lead a team of volleyball experts in teaching aspiring young girls in the Alaska Volleyball Power Camp.

Alaska continues to encourage children to go out and play by participating in various Alaska sports programs like Alaska Power Camp. For general information about Alaska Milk Corporation visit www.alaskamilk.com, 

For more information about Alaska Milk Corporation Sports Program visit www.playph.com, Facebook: www.facebook.com/PlayPH; 

Twitter: @playph; 

Instagram: @alaskaplayph

For more information about Alaska Power Camp, please visit the following websites: http://alaskapowercamp.com/basketball/2014/

http://alaskapowercamp.com/football/2014/

www.alaskapowercamp.com/volleyball

For inquiries please call 840-4500 local 205 or 209 and look for CK Kanapi-Daniolco, Sports Development Group

Jr.NBA and Jr.WNBA Presented by Alaska search for best basketball players’ continues in Manila

Press Release

The Jr.NBA and Jr.WNBA Presented by Alaska continues its search for the best basketball players in the country when it holds its last Regional Selection Camp at the Don Bosco Institute, Makati on April 9 and 10.

Boys and girls may join the search for the ten best boy and five best girl basketball players who will become members of the Jr.NBA and Jr.WNBA All-Star team. There is also a search for the boy and girl coaches who will handle the two teams.

The All-Star Team will travel overseas for their NBA experience trip together with fellow Jr. NBA All-Stars from Thailand, Malaysia, Vietnam and Indonesia. The 2015 Jr. NBA All-Stars traveled to China to watch the NBA Global Games in Shenzhen featuring the Charlotte Hornets and the L.A. Clippers.

It is free and open to boys and girls ages 10 to 14 years old (born 2002 to 2006). Interested parties may register at the venue in Don Bosco Institute in Makati or online through www.jrnba.asia/philippines.    

The Jr. NBA and Jr. WNBA Presented by Alaska is one of Alaska Milk’s programs that shape, train, challenge and inspire children to achieve their dreams and aspirations in life.

“These holistic programs train children to be confident, disciplined and hardworking because Alaska Milk Corporation aims to prepare them to be winners in life in the future. This year’s program includes new locations such as Batangas, Catanduanes and Cavite to reach more children and coaches and discover the best basketball players across the country,” said Blen Fernando, Marketing Director.

 

The 2011 National Nutrition Survey conducted by the Food and Nutrition Research Institute (FNRI) revealed that three out of ten children aged 5-10 years were underweight while eight out of one hundred children of the same age were overweight, making malnutrition and obesity two of the most pressing nutritional problems in the Philippines today. 

The Jr.NBA and Jr.WNBA presented by Alaska is under Alaska Milk’s Nutrition.Action. Champion program. It helps address the issue of overweight and undernourished Filipino children with the promotion of proper nutrition and active lifestyle through sports and outdoor play.

This year’s program started with the tip-off at in the same venue last Jan. 23. School clinics, that teach the fundamentals of basketball, will run in April with stops in Bukidnon, Butuan, Cagayan de Oro, Dagupan, Davao, Iloilo, Metro Manila and Puerto Princesa. New locations include Batangas, Catanduanes and Cavite. 

Other than Manila, the Regional Selection Camps were also held at Davao City, Cebu City and Baguio City.  The top 50 boys and 24 girls from the Regional Selection Camps will advance to the final selection stage in the National Training Camp in Manila on April 22-24.

NBA and WNBA players or legends will attend the National Training Camp to help train and inspire the finalists. The program will culminate with the selection of ten Jr. NBA and five Jr. WNBA All-Stars.

More than 36,000 players and 2,700 coaches have participated in the program since it started in the Philippines in 2007. During the 2015-16 season, the Jr. NBA and Jr. WNBA program will reach more than 6.5 million youth in 32 countries.

The Jr. NBA and Jr. WNBA is the league’s global youth basketball participation program for boys and girls which teaches the fundamental skills as well as the core values of the game at the grassroots level in an effort to help grow and improve the youth basketball experience for players, coaches and parents. 

For general information about Jr. NBA and Jr. WNBA Philippines presented by Alaska please visit www.jrnba.asia/philippines, www.alaskamilk.com, and   www.alaskapowercamp.com/basketball.  For live updates log on to www.alaskaplayph.com follow us on FB, IG and Twitter @playph #jrnba #jrwnba.

Jr.NBA and Jr.WNBA Presented by Alaska search for best basketball players continues in Cebu

Press Release

The Jr.NBA and Jr.WNBA Presented by Alaska continues its search for the best basketball players in the country when it holds its second Regional Selection Camp at Don Bosco Technical School in Cebu City on March 5 and 6.

Boys and girls may join the search for the ten best boy and five best girl basketball players who will become members of the Jr.NBA and Jr.WNBA All-Star team. There is also a search for the boys and girls coaches who will handle the two teams.

The All-Star Team will travel overseas for their NBA experience trip together with fellow Jr. NBA All-Stars from Thailand, Malaysia, Vietnam and Indonesia. The 2015 Jr. NBA All-Stars traveled to China to watch the NBA Global Games in Shenzhen featuring the Charlotte Hornets and the L.A. Clippers.

The Jr. NBA and Jr. WNBA Presented by Alaska is free and open to boys and girls ages 10 to 14 years old (born 2002 to 2006). Interested parties may register at the venue in Ateneo de Davao University or online through www.jrnba.asia/philippines.    

The Jr. NBA and Jr. WNBA Presented by Alaska is one of Alaska Milk’s programs that shape, train, challenge and inspire children to achieve their dreams and aspirations in life.

“These holistic programs train children to be confident, disciplined and hardworking because Alaska Milk Corporation aims to prepare them to be winners in life in the future. This year’s program includes new locations such as Batangas, Catanduanes and Cavite to reach more children and coaches and discover the best basketball players across the country,” said Blen Fernando, Marketing Director. 

The 2011 National Nutrition Survey conducted by the Food and Nutrition Research Institute (FNRI) revealed that three out of ten children aged 5-10 years were underweight while eight out of one hundred children of the same age were overweight, making malnutrition and obesity two of the most pressing nutritional problems in the Philippines today. 

The Jr.NBA and Jr.WNBA presented by Alaska is under Alaska Milk’s Nutrition.Action.Champion program. It helps address the issue of overweight and undernourished Filipino children with the promotion of proper nutrition and active lifestyle through sports and outdoor play.

This year’s program started with the tip-off at Don Bosco Technical Institute Makati last Jan. 23. School clinics, that teach the fundamentals of basketball, will run until April with stops in Bukidnon, Butuan, Cagayan de Oro, Dagupan, Davao, Iloilo, Metro Manila and Puerto Princesa. New locations include Batangas, Catanduanes and Cavite. 

Other than Cebu there will also be Regional Selection Camps in Manila on (April 9-10).  The top 50 boys and 24 girls from the Regional Selection Camps will advance to the final selection stage in the National Training Camp in Manila on April 22-24.

NBA and WNBA players or legends will attend the National Training Camp to help train and inspire the finalists. The program will culminate with the selection of ten Jr. NBA and five Jr. WNBA All-Stars.

More than 36,000 players and 2,700 coaches have participated in the program since it started in the Philippines in 2007. During the 2015-16 season, the Jr. NBA and Jr. WNBA program will reach more than 6.5 million youth in 32 countries.

The Jr. NBA and Jr. WNBA is the league’s global youth basketball participation program for boys and girls which teaches the fundamental skills as well as the core values of the game at the grassroots level in an effort to help grow and improve the youth basketball experience for players, coaches and parents. 

For general information about Jr. NBA and Jr. WNBA Philippines presented by Alaska please visit www.jrnba.asia/philippines, www.alaskamilk.com, and   www.alaskapowercamp.com/basketball.  For live updates log on to www.playph.com follow us on Facebook, Instagram and Twitter @playph #jrnba #jrwnba.

20th Alaska Football Cup gathered more than 6,000 players nationwide

Press Release

(Manila, Philippines) The biggest football tournament in the country was held at the Alabang Country Club after Alaska Milk celebrated two decades of commitment to the world’s most popular sport with the holding of the 20th Alaska Football Cup at the Alabang Country Club last weekend.

Alaska Milk President and CEO Wilfred Uytengsu said it was a privilege to hold the biggest and most successful grassroots-development program in the local football scene even as he recalled the tournament’s modest start.

“In 1996, we had 350 players and 25 teams. Today in our 20th anniversary, we held a three-day event in 26 football fields with 6,150 players in 410 teams. In those 20 years we’ve had 12,159 teams of over 58,000 players play 13,800 games with over 40,000 goals scored. We’ve come a long way,” said Uytengsu.

The Alaska CEO praised the dedication of tournament organizer Tomas Lozano and his role in not only growing the tournament but also in discovering some of the best football players in the country who eventually went on to play in the Azkals national football team.

“Over these 20 years we’ve also had the opportunity to have some really fantastic players participate in the event. We are proud to say that many in the ranks of the Azkals have come through the Alaska Cup including Ali Borromeo, Roel Gener Chieffy Caligdong and Amani Aguinaldo,” said Uytengsu.

Alaska Milk encourages sports engagement, as it instills positive values during the early stages of a child’s life.

“Alaska Football Cup is more than just discovering elite players. It’s about promoting teamwork, commitment and dedication. We hope that as players you will keep those characteristics in mind. It’s a privilege to be here to open the 20th Alaska Cup,” said Uytengsu.    

20 years ago, Alaska Milk just wanted something for children that will complement the basketball program and it became bigger and bigger over time. Alaska Football Cup is the country’s biggest football event for young athletes which attracted players of all ages, from as young as six years old. They gathered in one venue to participate in one of the longest-running and most successful grassroots-development programs in the local football scene.

The Alaska Football Cup is the highly anticipated annual football tournament for today’s young athletes with school teams and football clubs from all over the Philippines including Masbate, Baguio, Negros Occidental, Cebu, Davao, Palawan, Legaspi, Laguna, Batangas, Bukidnon, Zambales, Pampanga, Tarlac, Ilocos, Bicol, Romblon, Davao Sur, Compostela Valley, Quezon, Cavite, Albay, Pangasinan, Bacolod, Iloilo, Mindoro and Metro Manila participating.

Football provides an active alternative for children in place of passive activities such as watching television, surfing the Internet, or spending too much time on social media. The National Nutrition Survey of the Food and Nutrition Research Institute (FNRI) reported that health issues are best addressed by adopting an active lifestyle along with healthy diet, and regular drinking of milk, at least twice daily.

Participating in a sport develops the athletic and social skills of participants through healthy competition among the same age group, while it boosts physical and mental development. Furthermore, engaging in sports instills the values of determination, discipline, hardwork, teamwork and sportsmanship.

If you want to become an athlete too, join Alaska’s sports programs - NUTRITION. ACTION. CHAMPION.

For general information about Alaska Milk Corporation visit www.alaskamilk.com. For general information about the 20th Alaska Football Cup visit www.alaskapowercamp.com/football; Like us on Facebook https://www.facebook.com/PlayPH for updates. 

Borlain sisters rule Alaska IronKids Triathlon in Subic

Press Release

Tara and Samantha Borlain again finished one-two in the same category (Girls 11-12) during the 2015 Alaska IronKids Triathlon held in Subic over the weekend. Open to children 6 to 14 years old, Alaska IronKids is the local junior version of the international triathlon series, Ironman.

Tara trailed Sister Samantha in the swim and bike part of the race but relied on her strong finishing run to prevail. Other 1^st place winners in the girl category are Nicole Danielle Eijansantos (13-14), Alison Ann Noble (9-10) and Justicia Mariearl Tan (6-8).

Brent Valelo also relied on a strong run to rule the Boy 13-14. Other 1^st place winners in the boy category are Juan Francisco Baniqued (11-12), Mark Grist (9-10) and Dayshaun Karl Ramos (6-8). 

Christine Levi Gaspar and Una Janus Sibayan placed second and third in the Girls 13-14. Everly Janarie Macalalad finished third in the Girls 11-12.  Patricia Tolentino and Ana Maria Mempin placed second and third in the Girls 9-10. Franchezka Borlain, youngest of the Borlain sisters, and Caitlin Gaw finished second and third in the Girls 6-8.

Sabino Czar Manglicmot IV and John Caleb Barlin placed second and third in the Boys 13-14. Jose Manuel Arao and Karl Rafael Pamakid placed second and third in the Boys 11-12. Matthew Thomas Alumbres and Juan Miguel Tayag placed second and third in the Boys 9-10. Jabrielle Marcos Delizo and Reggeal Victoria placed second and third in the Boys 6-8.

Four races are lined up for 2015— two aquathlons and two triathlons. The next races will be the Alaska IronKids Aquathlon Apr. 19 at The Village Sports Club; the Alaska IronKids Aquathlon in Subic Bay; and the Alaska IronKids Triathlon Aug. 1 in Cebu.

The races will have three categories: Race Category (with Podium Medals) with four age groups; Play Category (with finisher’s medal but no age categories) with short and long distances to promote outdoor play and increase participation for non-competitive participants; and the Relay Category (with Podium Medals) with two mixed age groups.

Alaska Milk Corporation President/CEO Wilfred Steven Uytengsu said he is ecstatic with the huge turnout.

“It’s really nice to see the parents supporting their kids promoting a healthy lifestyle, a lot of kids today spend a lot of time on their iPads or playstations. It’s important to develop your technical skills but you also have to be physically fit,” said Uytengsu.

Alaska IronKids Philippines is an annual sporting event that aims to promote the healthy and active lifestyle among children through the winning combination of proper nutrition and physical activity. The Alaska IronKids Race Series is just one of many sports development programs that Alaska conducts yearly to engage children to come out and play.

Pioneering athletic programs like the Alaska IronKids Philippines Triathlon has managed to take children away from their video game consoles, cellphones and cable TV remotes and out into the sun to swim, bike and run in triathlon races. Alaska’s sports programs hope to encourage children to get into organized sports while learning positive values like hard work, discipline, determination and teamwork. The program for 2015 will continue to bring excitement as it helps future athletes realize their dreams.

Become an inspiring athlete too and join Alaska’s sports programs now! NUTRITION. ACTION. CHAMPION. For general information about the Alaska IronKids please visit www.ironkidsphil.com; Alaska Milk Corporation visit www.alaskamilk.com; and for live Twitter updates follow @ALASKAsportshub & #AlaskaIronkids.

Jr. NBA and Jr. WNBA presented by Alaska Regional Selection Camp kicks off at Puerto Princesa, Palawan

Press Release

The Jr. NBA and Jr. WNBA young players showed their best shot during the 2-day Regional Selection Camp in Puerto Princesa, Palawan

The 2-day regional selection camp in Puerto Princesa, Palawan concluded with 3 boys and 1 girl as the first batch of Jr. NBA and Jr. WNBA hopefuls. Mary Nicole Carlos- 11 years old; Gerald Dagot- 13 years old; Jam Patrick Tinbancaya- 13 years old; and Jahzeel Jared Trinidad- 13 years old will join the 50 boys and 24 girls during the National Training Camp on April 24 to 26 at PICC Forum Tent and SM Mall of Asia.

Jr. NBA and Jr. WNBA presented by Alaska Regional Selection Camp will also be held on February 28-March 1 in Biñan, Laguna at Alonte Sports Arena; Iloilo City on March 7-8 at Ateneo de Iloilo; Baguio on March 14-15 at St. Louis University; Bacolod on March 21-22 at St. John’s Institute; Davao on March 28-29 and Manila on April 11-12 at the PICC Forum.

Alaska continues their partnership with Jr. NBA and Jr. WNBA this year to nurture young boys and girls become better individuals by encouraging them to embrace a healthy lifestyle, not just by drinking milk but also by leading an active lifestyle through sports.

Become an inspiring athlete too and join Alaska’s sports programs now! NUTRITION. ACTION. CHAMPION. For general information about Jr. NBA and Jr. WNBA Philippines, please visit www.jrnba.asia/philippines; Alaska Milk Corporation visit www.alaskamilk.com; Alaska Basketball Power Camp visit www.alaskapowercamp.com/basketball and for live Twitter updates follow @ALASKAsportshub #JrNBAPH #JrWNBAPH

10-time PBA All-Star returns to Alaska as Basketball Director for Alaska Basketball Powercamp, Jr. NBA and Jr. WNBA programs

Press Release

At the 2015 Jr. NBA and Jr. WNBA Presented by Alaska Tip-Off, Jan. 24, at the British School Manila, Bonifacio Global City, Philippine Basketball Association All-Star player and coach Jeff Cariaso has announced his return to Alaska to help the next generation of young and aspiring basketball players realize their dreams. The launch was led by Alaska Milk President and CEO Fred Uytengsu, NBA Country Manager for the Philippines Carlo Singson and Alaska Milk VP for Marketing Blen Fernando.

“This feels like a homecoming for me because I’ve always been proud to be part of Alaska. My job right now is to find the best basketball players for boys and girls around the country and help them develop to their full potential not just as players but also as persons and productive members of the community,” said Cariaso.

Cariaso started his 15-year career in PBA after he was drafted sixth overall by Alaska in 1995 where he also took the Rookie of the Year award that year. On his 2^nd year in the league, he achieved a rare Grand Slam with the Aces. When Jeff rejoined Alaska Aces in 2004, he was team captain for six years before announcing his retirement in 2010 after playing 15 seasons in the league.

From being a 10-time PBA All-Star, 2003 PBA All-Filipino Finals MVP and 2002 PBA All Filipino Best Player of the Conference, Cariaso began his transition to becoming a coach in 2011.

Cariaso returned home to Alaska this year to as Basketball Director for Alaska Basketball Powercamp and Jr. NBA and Jr. WNBA under Alaska's NUTRITION. ACTION. CHAMPION. Program to help aspiring young players achieve their full potential. He will travel around the country together with the other coaches to conduct school clinics for coaches and players during the regional selection camps. They will also teach not just the basics of the sport but also STAR values of Sportsmanship, Teamwork, (positive) Attitude, and Respect. These activities will culminate in the National Training Camp at the SM Mall of Asia where the 2015 Jr. NBA and Jr. WNBA all-star teams and national coaches are named.

The players and coaches will then have an experience of a lifetime when they go on a trip to watch an NBA game and meet NBA players. Last year, the Jr. NBA and Jr. WNBA teams flew to Beijing, China to meet basketball legend Yao Ming and played friendly basketball games with other all-stars teams from Southeast Asia.

Young boys and girls will learn positive values as they as they showcase their basketball skills with athletes of the same age (10 to 14) through the Jr. NBA and Jr. WNBA. Alaska promotes a healthy lifestyle, especially among children, through regular sports activities and proper nutrition.

According to the 7th National Nutrition Survey of the Food and Nutrition Research Institute and the Department of Health, obesity is increasing with nearly two out 10 children considered as overweight. Under-nutrition is also a public health concern.

Alaska provides proper nutrition through its Alaska Chocolate Powdered Milk Drink, which contains essential nutrients that help children reach their full growth potential. 

With Alaska as presenting partner, the Jr. NBA and Jr. WNBA program has reached thousands of schools and communities nationwide and benefited thousands of young boys and girls, parents, and coaches through basketball training camps and school clinics.

                The Jr. NBA/Jr. WNBA program for 2015 will definitely be exciting with Coach Jeff on board in helping our future athletes realize their dreams. Encourage your children to go out and play! 

For general information about Jr. NBA and Jr. WNBA Philippines please visit www.jrnba.asia/philippines; Alaska Milk Corporation visit www.alaskamilk.com; Alaska Basketball Power Camp visit www.alaskapowercamp.com/basketball and for live Twitter updates follow @ALASKAsportshub #JrNBA #JrWNBA

Jr. NBA and Jr. WNBA Presented by Alaska returns for the 8th consecutive year

Press Release

Alaska continues their partnership with Jr. NBA and Jr. WNBA this year to nurture young boys and girls, become better individuals and encourage them to embrace a healthy lifestyle not just by drinking milk but also by leading an active lifestyle through sports. Last January 24, 2015 at the British School Manila, Bonifacio Global City, Philippine Basketball Association All-Star player and coach Jeff Cariaso has announced his return to Alaska to help the next generation of young and aspiring basketball players realize their dreams. Become an inspiring athlete too and join Alaska’s sports programs now! NUTRITION. ACTION. CHAMPION. For general information about Jr. NBA and Jr. WNBA Philippines please visit www.jrnba.asia/philippines; Alaska Milk Corporation visit www.alaskamilk.com; Alaska Basketball Power Camp visit www.alaskapowercamp.com/basketball and for live Twitter updates follow @ALASKAsportshub #JrNBA #JrWNBA

Alaska IronKids uphold the meaning of a true champion

Press Release

Cebu, Philippines- August 1 was a memorable day for our Alaska IronKids as they participate in the Alaska IronKids support Gatas for Breakfast, a practice run for a good cause. It was an enriching experience for the IronKids participants as they not only practiced running with the Ironman Pros like Pete Jacobs, Caroline Steffen, Belinda Granger, and Alaska Tri-Aspire Team Coach Mat O’Halloran, Banjo Norte and Jenny Guerrero, they also shared a nutritious breakfast with milk to  over 1,500 young students of Mactan Elementary School. This effort to foster a healthy consciousness among individuals and families—through the combination of exercise and proper nutrition—is Alaska’s way in helping fight against the increasing number of overweight and undernourished children in the country. Having a healthy and active lifestyle does not only involve physical activity but also proper nutrition, living up to Alaska’s key meesage, Nutrition.Action.Champion.

For more information, check out the Alaska IronKids website, www.ironkidsphil.com . For live Twitter updates, follow @ALASKAsportshub or search the ff. hashtag: #Alaskaironkids #GatasforBreakfast #MilkSelfie.

NEWCOMERS ALASKA FC TEAM MAKE THEIR MARK AT THE FC UFL CHAMPIONSHIPS

Sandro Reyes of the Makati Alaska FC Team played hard for the Championship at the Finals of the FC UFL League Cup last June 29 at the Emperador Stadium, McKinley Heights against the Loyola Meralco FC Team. The Alaska FC Team is proud to make it to the finals and winning 2^nd place in the Boys 9 and Boys 11 category. Sandro is a scholar of the prestigious FC Barcelona Escola and returned to Manila to reinforce the Alaska FC Team. Become a champion too and join Alaska’s sports programs now! NUTRITION.ACTION CHAMPION.For more information, check out www.alaskamilk.com and live tweets and updates @ALASKAsportshub.

Alaska Milk's Lastimosa joins Jr. NBA camp in Vietnam

Press Release

Alaska Milk Power Camp Director and Philippine basketball legend Jojo Lastimosa joins the National Training Camp of the Jr. NBA Presented by Dutch Lady Vietnam to be held July 13 to 15 at Ho Chi Minh City, Vietnam. Dutch Lady and Alaska Milk Corporation are both under the FrieslandCampina family.

Lastimosa will be the lead assistant coach of basketball operations specialist for NBA Asia Chris Sumner who will run the camp.

"It’s a great opportunity for meto be able to share my knowledge of the game once again not only with my countrymen but now outside of Manila. I'm not only representing Alaska Milk, I'm also representing the Philippines. I'm aware that we have Filipino players playing for Vietnam but being able to teach there firsthand is awesome," said Lastimosa.

"My role in Vietnamwill be the same as in the Jr. NBA in the Philippines. I will help organize the camp and teach the local coaches on the skill stations. The objective is the same in all Jr. NBA camps: to find the best 10-14 year old players. But the most important part really is making the Vietnamese aware of how beautiful this game of basketball is," said Lastimosa.

The NBA’s international youth development program aims to promote participation in the sport of basketball, improve child fitness and teach the public the importance of proper nutrition especially of drinking milk.

Here in the Philippines, Alaska continues their partnership with Jr. NBA to help young boys, and girls, become better individuals and encourage them to embrace a healthy lifestyle by engaging regularly in sports activities and through proper nutrition. Under-nutrition also remains to be a public health concern affecting nearly three out 10 children.   Alaska recognizes the need of Filipino children for proper nutrition.  According to the 7th National Nutrition Survey done by the Food and Nutrition Research Institute and the Department of Health, obesity is increasing with nearly two out 10 children considered as overweight. Through the program, Alaska leads in promoting a healthy lifestyle, especially among children, through regular sports activities and proper nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink. 

In the camp held in the Philippines Lastimosa drew from his personal experience as a former national basketball player and professional to teach the participants how to become not just the best basketball player but the best person that they could be.

The basketball clinics in Vietnam have already selected the top 40 boys and 24 girls, aged 10 to 14, who will participate in the National Training Camp. The camp will be attended by Boston Celtics center Kelly Olynyk who will teach the game in the NBA Cares community outreach. The camp covers a three-day intensive training schedule and will culminate in the selection of 14 boys and girls who will be named as the inaugural 2014 Jr. NBA Presented by Dutch Lady Vietnam All-Stars.

Chang siblings spread positivity at Alaska Ironkids Aquathlon

Press Release

Austin Chang and sister, Athena Chang hold hands as they cheerfully raced with more than 132 kids at the Alaska IronKids Aquathlon event last May 25, at the Club Manila East, Taytay Rizal. The Alaska IronKids sports program has become a platform for the Chang siblings to bond by racing together and supporting each other whether they win or lose. It helps instill the values of Determination, Hard Work, Teamwork, Discipline, and Sportsmanship in children and this is what real champions are made of. Join the Alaska IronKids program now and become a real-life champion! Just log on to www.ironkidsphil.com or at www.alaskamilk.com for more details.

Young cyclists ruled the Metro’s roads in Alaska Cycle Philippines 2014

Alaska has teamed up with Cycle Asia, a network of premier cycling events and Sunrise Events to launch the Alaska Cycle Philippines where Filipino riders geared up for three days of thrilling bike action last May 16 to 18 at BGC. Over 1500 cycling enthusiasts joined the event which featured exciting and challenging categories for children, adults and families.

The event was graced by Chris Robb, managing director of Spectrum Worldwide and owner of Cycle Asia, catered to cyclists of all ages and abilities with different race categories.

Categories includeTricycle Ride which is specially designed for young kids between ages 2 and 5, the Junior Challenge which is a more challenging category designed for older children where they have to ride as fast as they can within 30 minutes and then there’s the Foldies Community Ride which is catered to the popular folding bikes cycling community. The Alaska Cycle Philippineswas a “Bike Ride Out”, meaning there were no winnersjust plain fun to promote participation and most especially good health and an active lifestyle.  

"We are excited to continue an active year of Alaska Sports with the launch of the three events Alaska Cycle Philippines, Alaska IronKids Philippines Aquathlon and the Alaska World Milk Day Family run. Alaska teamed up with international partners to ensure that Filipino families participate in sports activities as exercise to promote their health and ensure a wholesome lifestyle," said Wilfred Steven Uytengsu, President/CEO of Alaska Milk Corporation.

The 7th National Nutrition Survey, done by the Food and Nutrition Research Institute and the Department of Health, showed that obesity is increasing with nearly two out 10 children considered as overweight. Under-nutrition is also a public health concern affecting nearly three out 10 children.  Alaska promotes nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink and through educating the public about the importance of drinking milk and keeping an active and healthy lifestyle.

Alaska promotes a holistic sports development program for the whole family and encourages a healthy and active lifestyle through biking, swimming and running. It also helps in community development and nation building by nurturing positive values of teamwork, cooperation and fair play through sports activities like the Alaska Cycle Philippines, Alaska IronKidsAquathlon and the World Milk Day Family Run.

For general information on Alaska Cycle Philippines visit http://www.cyclephilippines.com.ph/alaska/ or https://www.faceebook.com/alaskacyclephilippines.For general information about Alaska Milk Corporation visit www.alaskamilk.com, www.alaskaworldmilkday.com or www.ironkidsphil.com. For live tweets and updates follow us at @ALASKAsportshub

Photo Credits: Jun Mendoza

How was the Alaska Cycle Philippines 2014?

Press Release

Day 1: Kid's Ride 
 
Alaska Cycle 2014 Day 1: Kids Ride from AeroEye Asia on Vimeo.

Day 2: Challenge and Community Ride
Alaska Cycle 2014 Day 2: Challenge and Community Ride from AeroEye Asia on Vimeo.

Alaska holds “The Power of Tri: 3 Weekends, 3 great sports events”

Press Release

The best things in life truly come in threes as Alaska unveiled in "The Power of Tri: 3 Weekends, 3 Great Sports Events” Press Conference last May 16 at the Seda Hotel, Bonifacio Global City.  The three sport events will compose of swim, bike, and run events – Alaska IronKids Philippines Aquathlon, Alaska Cycle Philippines, and Alaska World Milk Day Family Run.

Alaska has teamed up with Cycle Asia, a network of premier cycling events and Sunrise Events to launch the Alaska Cycle Philippines whereFilipino riders willgear up for three days of thrilling bike action from May 16 to 18 with the children’s race happening on May 17 and May 18 for the adults.

The event will cater to cyclists of all ages and abilities with different categories like the Tricycle Ride which is specially designed for young kids between ages 2 and 5, the Junior Challenge which is a more challenging category designed for older children where they have to ride as fast as they can within 30 minutes and then there’s the Foldies Community Ridewhich is catered to the popular folding bikes cycling community. The Alaska Cycle Philippines will also be a “Bike Ride Out”, meaning there will be no winners just plain fun to promote participation and most especially good health and an active lifestyle. 

Alaska IronKids Philippines Aquathlon on the other hand will be held on May 25 at Club Manila East, Taytay, Rizal.Alaska IronKids Philippines is the local junior version of the international triathlon series, IronMan. The race is open to children six to 14 years old.

On June 1, Alaska will hold the Alaska World Milk Day Family Run along 30th Street corner 9th Avenue at the Bonifacio Global City. Registration is open until May 25 and categories include 3K for individuals and family, 5K and 10K races. This event will be fun filled for the whole family and there will be series of activities and simultaneous events from different parts of the country.

"We are excited to continue an active year of Alaska Sports with the launch of the three events Alaska Cycle Philippines, Alaska IronKids Philippines Aquathlon and the Alaska World Milk Day Family run. Alaska teamed up with international partners to ensure that Filipino families participate in sports activities as exercise to promote their health and ensure a wholesome lifestyle," said Uytengsu.

The 7th National Nutrition Survey, done by the Food and Nutrition Research Institute and the Department of Health, showed that obesity is increasing with nearly two out 10 children considered as overweight. Under-nutrition is also a public health concern affecting nearly three out 10 children.  Alaska promotes nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink and through educating the public about the importance of drinking milk and keeping an active and healthy lifestyle.

Alaska promotes a holistic sports development program for the whole family and encourages a healthy and active lifestylethrough biking, swimming and running. It also helps in community development and nation building by nurturing positive values of teamwork, cooperation and fair play through sports activities like the Alaska Cycle Philippines, Alaska IronKidsAquathlon and the World Milk Day Family Run.

For general information on Alaska Cycle Philippines visit http://www.cyclephilippines.com.ph/alaska/ orhttps://www.faceebook.com/alaskacyclephilippines.For general information about Alaska Milk Corporation visit www.alaskamilk.com, www.alaskaworldmilkday.com or www.ironkidsphil.com. For live tweets and updates follow us at @ALASKAsportshub

Introducing the Alaska Tri-Aspire Team

The Alaska Tri-Aspire team is a professional triathlon team composed of 2 of the world’s best professional triathlon athletes and 5 Filipino elite development athletes. The Alaska Tri-Aspire team aims to produce legitimate professional athletes who can compete in the 5i50, 70.3 IronMan, XTERRA events and athletes who can represent the Philippines in the Asian Beach Games, Asian Games and Olympic games.

Members of the team are professional athletes Pete Jacobs from Australia who is the 2012 Ironman World Champion and Caroline Steffen from Switzerland who is an ITU World Long Distance Champion and multiple Ironman champion. The Filipino Elite composed of Banjo Norte, Jenny Rose Guerrero, JonardSaim and Juan Carlos Abad will be under Coach Mathieu O’Halloran’s guidance in training to become a world-class team that can represent the country in triathlon races worldwide. The elite team is mainly composed of Filipino athletes because Alaska Milk Corp. wanted to focus on developing and nurturing grassroots talents.

Let us all cheer as the Alaska Tri-Aspire Team proudly wave the Philippine flag at the races they will conquer.Their unrivaled passion, fearless determination and steadfast discipline will bring them closer to monumental victories Filipinos around the world will be proud of. 

Meet the Filipino Elite Team