Explore Our Work and Resources
We create and share datasets and offer access to secure data environments for further analysis and research.
We curate resource libraries to make knowledge on generosity easily accessible.
We facilitate research collaborations and convene communities to advance knowledge on generosity and civil society.
We analyze generosity and resource mobilization and publish our findings to inform practice.
What We’re Learning
Donors on monthly recurring schedules generate 2.75 times more annual value than non-recurring donors, and recurring giving is steadily growing across the sector. Yet half of nonprofits still aren’t acquiring a single new recurring donor each year.
Our GivingPulse data shows that 65% of Americans gave in some form in 2025, which is slightly up from the year before, despite economic turbulence. Monetary giving, volunteering, and item donation all ticked upward — a sign that generosity held its ground in a difficult year.
In 2025, nonprofits saw the highest growth rate in five years.This shift was driven almost entirely by major and supersized donors, however, leaving the sector more dependent than ever on fewer, larger gifts.
Giving Pulse End of Year 2025
The story of American generosity in 2025 is not one of decline, but of resilience under considerable pressure. The 2025 data make a case that generosity in America is less fragile than headlines suggest, and more responsive to conditions that we can actually influence. GivingPulse is weekly cross-sectional online survey of Americans that tracks generous actions in the past week and their associated attitudes and worldview.
Explore Our Work by Topic
Strengthening Resource Mobilization
Through studies of fundraising data and donor trends, our work aims to enhance fundraising and supporter engagement by identifying successful practices, including insights from emerging technologies.
Capturing Dimensions of Generosity
By examining the generosity ecosystem beyond monetary donations, our research explores the full spectrum of generosity to understand its drivers, influencers, and classifications.
Understanding the GivingTuesday Model
We analyze GivingTuesday’s global leadership network to provide insights on distributed movements and support peer-learning communities and proximate leadership practices.
