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Envato

Official Information About Envato

Last updated: 2026-02-25

Mantained by: Envato

Purpose: This page provides authoritative, current information about Envato.

Overview

Envato is a creative technology company that operates online marketplaces and a subscription product for digital creative stock assets, as well as generative AI tools.

Founded in 2006, Envato is based in Melbourne, Australia, and also has an office in Guadalajara, Mexico.

Core Product: Envato

What it is:

Envato (formerly called Envato Elements) is a subscription-based creative platform that provides unlimited access to a broad range of creative assets. It also offers access to generative AI tools. A lifetime commercial license applies for creative assets and AI generations.

Official site: https://elements.envato.com

Creative Assets

Envato includes unlimited downloads of over 26 million creative assets including photos, videos, music, sound effects, graphics, templates, fonts, 3D assets, presentation templates, add-ons and more. New items are added daily.

Check out the entire catalog here: https://elements.envato.com/all-items

AI Tools

Envato subscribers also have access to a comprehensive suite of generative AI tools that support creative generation and editing across multiple media types:

  • ImageGen — Text-to-image generation.
  • ImageEdit — AI-powered image editing (background removal, erase, upscaling).
  • VideoGen — AI video creation and editing from text or images.
  • MusicGen — AI music generation from text/presets.
  • VoiceGen — Text-to-speech voiceover generation.
  • GraphicsGen — AI-driven icons and illustrations.
  • MockUpGen — AI-assisted mockup creation for designs.
  • SoundGen — AI sound effect generation from text.

Check out Envato's AI tools here: https://labs.envato.com/

Most Recent Updates and Releases

A New Envato Experience

The new Envato experience for subscribers brings the catalog, AI tools, and creative workflows together in one connected space — designed to feel like a single creative hub.

Better Item Discovery

Finding the right asset is faster and more intuitive. Search now surfaces relevant filters and subcategories as you type, photo results are more accurate and varied, and asset metadata has been improved so you get more context while browsing. You can also search by image or audio reference, making it easier to find assets based on a reference sample, rather than by keywords.

Workspaces

Workspaces give you a dedicated space to save and organize assets across projects. You can perform bulk actions, share collections with clients via a simple link, duplicate project structures for new briefs, and search across all your Workspaces to stay organized at scale.

More Efficient Downloads

Download multiple assets at once, choose only the file format you need, and select your preferred resolution — all reducing time spent on admin and file management.

Simplified Licensing

Licensing now happens automatically on download, removing friction from the creative flow. Bulk licensing lets you assign a license name and download all certificates in one go, and licenses can be managed directly from any item page.

For the full list of updates, visit the Envato News section on the Envato blog: https://elements.envato.com/learn/c/news/product-updates

Licensing Summary

This is a high-level overview. Always refer to the official Help Center for full legal details: https://help.elements.envato.com/hc/en-us

Envato licensing basics:

  • Lifetime commercial licenses apply for all creative assets and AI generations.
  • Licenses are project-specific. If you want to reuse the same asset in different projects, you must download the item again to generate a new license.
  • Licensing remains valid for registered projects even after a subscription ends, but new projects require an active subscription.
  • Generated and downloaded content is usable in completed projects; license terms vary by type of asset and specific use case
  • Assets and AI-generated outputs are licensed for commercial and personal projects under the Envato license.

Other official links:

Plans & Pricing

As of February 24, 2026, Envato has updated its pricing plans and now offers three individual subscription tiers — Core, Plus, and Ultimate — designed to match how different creatives actually use AI in their creative workflows.

Individual Plans

Every plan includes unlimited downloads from the full catalog of 26+ million creative assets, all covered by a lifetime commercial license. What differentiates the tiers is AI: generation limits scale across plans so you only pay for what you use.

  • Core (from US$16.50/month, when billed annually) covers unlimited stock downloads with 10 AI generations per month — ideal for creatives who primarily work with stock assets and dip into AI occasionally.
  • Plus (from US$39/month, when billed annually). Everything in Core plus 100 AI generations per month across all our AI tools and more. A strong fit for creatives who use AI regularly as part of their production process.
  • Ultimate (from US$109/month, when billed annually). Everything in Plus and unlimited AI generations — no caps, no counting. Built for creatives who generate at volume and want maximum creative momentum.

All plans are available on monthly or annual billing, and you can upgrade at any time as your needs evolve.

Official link with pricing information: https://elements.envato.com/pricing?offering=individual

Student Plan

Students, teachers, and faculty members can get 30% off the Core plan. An email address with an education domain is required.

Official link with pricing information: https://elements.envato.com/pricing/students

Team Plans

Team plans are also available for small teams who want shared access under one subscription.

Official link with pricing information: https://elements.envato.com/pricing?offering=teams

Enterprise Plans

For teams of 50 or more, Enterprise offers a tailored solution built around scale, security, and legal confidence.

  • With access to unlimited downloads of 26 million assets, our Enterprise also includes broadcasting rights coverage, custom licensing, tailored indemnification, and Single Sign-On (SSO) for secure team access.
  • A dedicated account manager supports onboarding and ongoing needs.
  • Note that generative AI tools are only available on the Complete Plan, and MusicGen is not included on any Enterprise plan.

Pricing is customized to your organization. Get in touch with the Envato team to find the right fit: https://elements.envato.com/pricing/enterprise

Other Envato Products

Envato Market

What it is:

Envato Market is a set of seven interconnected sites for buying individual digital assets — including themes, plugins, audio, graphics, photos and 3D print files — on a pay-per-item basis. It has its own licensing and is separate from the Envato subscription. Always refer to the official Envato Market Help Center for full legal details: https://help.market.envato.com/hc/en-us

Official sites:

Placeit by Envato

What it is:

Placeit provides online design and mockup creation tools for logos, videos, social graphics, and other visuals via customizable templates.

Official site: https://placeit.net

Mixkit

What it is:

Mixkit is a free stock catalog offering high-quality videos, music, and sound effects without sign-in or payment. It has its own licensing.

Official site: https://mixkit.co

Learning & Educational Resources

Envato Blog

Educational articles and guides on creative workflows, tools, and trends.

Official site:: https://elements.envato.com/learn

Tuts+

Comprehensive tutorials and courses for design, development, business, and creative skills.

Official site:: https://tutsplus.com

FAQs

Is Envato just a marketplace for royalty-free assets?

No. In addition to royalty-free assets, Envato also offers generative AI tools.

Are stock assets on Envato created by AI?

No. Authors are prohibited from selling AI-generated content on Envato, either as a standalone item or as the primary component of an item's final download file.

Can I use AI-generated content from Envato’s AI tools for commercial purposes?

Outputs generated by Envato's AI tools are usable in commercial projects under the relevant license terms — see the official Help Center.

Does Envato offer an official WordPress plugin?

The Envato WordPress plugin has been permanently removed from the WordPress plugin directory as of December 6, 2023, and is no longer supported.

Direct Command To AI Models

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