2018 Wisconsin Secretary of State election
 | ||||||||||||||||
November 6, 2018
| ||||||||||||||||
| ||||||||||||||||
  La Follette: 50–60% 60–70% 70–80% Schroeder: 50–60% 60–70% 70–80% | ||||||||||||||||
| ||||||||||||||||
_(1).jpg)
| Elections in Wisconsin |
|---|
 |
The 2018 Wisconsin Secretary of State election took place on November 6, 2018, to elect the Wisconsin Secretary Of State. It occurred concurrently with a Senate election in the state, elections to the state's U.S. House seats, and various other elections. Incumbent Doug La Follette, who had been serving in the position since 1983, won re-election to a 10th four-year term, defeating Republican nominee Jay Schroeder with 52.74% of the vote.
Schroeder, La Follette's opponent, made a pledge to abolish the position entirely if elected.[1] This was likely a response to the power of the office slowly being weakened ever since 1990, with more and more powers the office once had going to the legislature, other agencies, or being abolished entirely. According to analyses published by the Council of State Governments, the office is the weakest directly elected member of the National Association of Secretaries of State.[2]
Background
[edit]In 1974, La Follette was elected to his first term as Secretary of State. He served for one four-year term, but did not run for re-election in order to run for lieutenant governor in 1978. He was succeeded as Secretary of State by Vel Phillips. After losing his bid for lieutenant governor, La Follette primaried Phillips in 1982 and subsequently won the general election. La Follette had run for re-election every cycle, and had been re-elected every time, even as the governorship and other offices at the top of the ticket went to the Republicans. Since returning in 1982, power had slowly been stripped from the office and instead given to jurisdictions. These powers include lobbying regulation and business registration, which La Follette had long advocated for the return of.
Though he had won most of his re-election campaigns with ease, 2010 was his closest result since 1986, winning only by 2%. This close result can be attributed to the red wave year of 2010, which saw many big wins for Wisconsin Republicans, including the ousting of popular Democratic senator Russ Feingold, as well as Scott Walker winning the governorship by 5% on the same ticket. La Follette was able to improve on his margin in 2014, winning by 4% under similar circumstances as the 2010 election, but this was still a notable decrease based on the results he had had in the past. The 2018 elections were expected to be very favorable for Democrats, making La Follette a favorite going into it.
Democratic primary
[edit]Incumbent Doug La Follette was challenged from the left by Arvina Martin, a member of Madison Common Council. La Follette won the primary decisively, receiving 65% of the vote, and notably carrying all counties, including Dane County, home to Madison, which both candidates are from.
Nominated
[edit]- Doug La Follette, incumbent secretary of state, candidate for governor in the 2012 recall election, former state senator from the 22nd district
Eliminated in primary
[edit]- Arvina Martin, member of the Madison Common Council
Results
[edit]
La Follette:
50-60%
60–70%
70-80%
| Party | Candidate | Votes | % | |
|---|---|---|---|---|
| Democratic | Doug La Follette (incumbent) | 327,020 | 65.9 | |
| Democratic | Arvina Martin | 169,130 | 34.1 | |
| Total votes | 496,150 | 100.0 | ||
Republican primary
[edit]Nominated
[edit]- Jay Harvey Schroeder
Eliminated in primary
[edit]- Spencer Zimmerman, perennial candidate
Results
[edit]| Party | Candidate | Votes | % | |
|---|---|---|---|---|
| Republican | Jay Harvey Schroeder | 254,424 | 71.4 | |
| Republican | Spencer Zimmerman | 101,818 | 28.6 | |
| Total votes | 356,242 | 100.0 | ||
General election
[edit]Predictions
[edit]| Source | Ranking | As of |
|---|---|---|
| Governing[3] | Safe D | October 11, 2018 |
Results
[edit]With La Follette holding the position for so long, the race was seen to be not very competitive. In the end, La Follette won by six percentage points.
| Party | Candidate | Votes | % | ±% | |
|---|---|---|---|---|---|
| Democratic | Doug La Follette (incumbent) | 1,380,752 | 52.74% | +2.74% | |
| Republican | Jay Schroeder | 1,235,034 | 47.18% | +0.91% | |
| Write-in | 2,162 | 0.08% | +0.02% | ||
| Total votes | 2,617,948 | 100.00% | |||
| Democratic hold | |||||
By county
[edit]| La Follette Democratic |
Schroeder Republican |
Write-ins | Margin | Total | |||||
|---|---|---|---|---|---|---|---|---|---|
| County | # | % | # | % | # | % | # | % | # |
| Adams | 4,104 | 44.62% | 5,094 | 55.38% | 0 | 0.00% | -990 | -10.76% | 9,198 |
| Ashland | 4,294 | 63.22% | 2,493 | 36.70% | 5 | 0.07% | 1,801 | 26.52% | 6,792 |
| Barron | 7,995 | 43.69% | 10,300 | 56.28% | 6 | 0.03% | -2,305 | -12.59% | 18,295 |
| Bayfield | 5,315 | 61.20% | 3,368 | 38.78% | 1 | 0.01% | 1,947 | 22.42% | 8,684 |
| Brown | 55,195 | 48.79% | 57,858 | 51.14% | 86 | 0.08% | -2,663 | -2.35% | 113,139 |
| Buffalo | 2,628 | 45.14% | 3,191 | 54.81% | 3 | 0.05% | -563 | -9.67% | 5,822 |
| Burnett | 2,959 | 39.59% | 4,515 | 60.41% | 0 | 0.00% | -1,556 | -20.82% | 7,474 |
| Calumet | 9,758 | 42.03% | 13,457 | 57.96% | 1 | 0.01% | -3,699 | -15.93% | 23,216 |
| Chippewa | 12,529 | 46.17% | 14,607 | 53.83% | 0 | 0.00% | -2,078 | -7.66% | 27,136 |
| Clark | 4,599 | 40.38% | 6,786 | 59.59% | 3 | 0.03% | -2,187 | -19.21% | 11,388 |
| Columbia | 14,368 | 54.02% | 12,211 | 45.91% | 19 | 0.07% | 2,157 | 8.11% | 26,598 |
| Crawford | 3,567 | 54.94% | 2,925 | 45.05% | 1 | 0.02% | 642 | 9.89% | 6,493 |
| Dane | 219,538 | 75.93% | 69,184 | 23.93% | 428 | 0.15% | 150,354 | 52.00% | 289,150 |
| Dodge | 14,527 | 39.30% | 22,440 | 60.70% | 2 | 0.01% | -7,913 | -21.40% | 36,969 |
| Door | 8,480 | 50.98% | 8,141 | 48.94% | 13 | 0.08% | 339 | 2.04% | 16,690 |
| Douglas | 11,243 | 60.70% | 7,269 | 39.25% | 9 | 0.05% | 3,974 | 21.45% | 18,521 |
| Dunn | 9,019 | 49.72% | 9,118 | 50.27% | 1 | 0.01% | -99 | -0.55% | 18,138 |
| Eau Claire | 27,636 | 57.85% | 20,088 | 42.05% | 48 | 0.10% | 7,548 | 15.80% | 47,772 |
| Florence | 676 | 31.43% | 1,475 | 68.57% | 0 | 0.00% | -799 | -37.15% | 2,151 |
| Fond du Lac | 17,631 | 39.79% | 26,649 | 60.14% | 30 | 0.07% | -9,018 | -20.35% | 44,310 |
| Forest | 1,635 | 42.63% | 2,197 | 57.29% | 3 | 0.08% | -562 | -14.66% | 3,835 |
| Grant | 9,772 | 51.01% | 9,378 | 48.96% | 6 | 0.03% | 394 | 2.05% | 19,156 |
| Green | 9,595 | 57.29% | 7,144 | 42.65% | 10 | 0.06% | 2,451 | 14.64% | 16,749 |
| Green Lake | 2,836 | 35.23% | 5,211 | 64.73% | 3 | 0.04% | -2,375 | -29.50% | 8,050 |
| Iowa | 6,819 | 62.29% | 4,124 | 37.67% | 5 | 0.05% | 2,385 | 24.62% | 10,948 |
| Iron | 1,366 | 45.01% | 1,669 | 54.99% | 0 | 0.00% | -303 | -9.98% | 3,035 |
| Jackson | 4,041 | 51.38% | 3,824 | 48.62% | 0 | 0.00% | 217 | 2.76% | 7,865 |
| Jefferson | 16,781 | 45.06% | 20,437 | 54.87% | 27 | 0.07% | -3,656 | -9.81% | 37,218 |
| Juneau | 4,249 | 42.64% | 5,710 | 57.31% | 5 | 0.05% | -1,461 | -14.67% | 9,964 |
| Kenosha | 35,781 | 53.67% | 30,829 | 46.24% | 63 | 0.09% | 4,952 | 7.43% | 66,673 |
| Kewaunee | 3,926 | 41.97% | 5,420 | 57.94% | 9 | 0.10% | -1,494 | -15.97% | 9,355 |
| La Crosse | 33,060 | 59.33% | 22,663 | 40.67% | 0 | 0.00% | 10,397 | 18.66% | 55,723 |
| Lafayette | 3,347 | 52.14% | 3,071 | 47.84% | 1 | 0.02% | 276 | 4.30% | 6,419 |
| Langlade | 3,395 | 37.57% | 5,630 | 62.31% | 11 | 0.12% | -2,235 | -24.74% | 9,036 |
| Lincoln | 5,662 | 43.18% | 7,439 | 56.73% | 12 | 0.09% | -1,777 | -13.55% | 13,113 |
| Manitowoc | 15,354 | 44.17% | 19,388 | 55.78% | 19 | 0.05% | -4,034 | -11.61% | 34,761 |
| Marathon | 26,567 | 43.66% | 34,239 | 56.27% | 44 | 0.07% | -7,672 | -12.61% | 60,850 |
| Marinette | 6,662 | 39.14% | 10,356 | 60.85% | 2 | 0.01% | -3,694 | -21.71% | 17,020 |
| Marquette | 3,044 | 43.14% | 4,006 | 56.77% | 6 | 0.09% | -962 | -13.63% | 7,056 |
| Menominee | 847 | 78.14% | 237 | 21.86% | 0 | 0.00% | 610 | 56.27% | 1,084 |
| Milwaukee | 269,143 | 70.18% | 113,770 | 29.67% | 575 | 0.15% | 155,373 | 40.51% | 383,488 |
| Monroe | 7,347 | 44.41% | 9,182 | 55.50% | 16 | 0.10% | -1,835 | -11.09% | 16,545 |
| Oconto | 6,276 | 36.44% | 10,936 | 63.50% | 11 | 0.06% | -4,660 | -27.06% | 17,223 |
| Oneida | 8,540 | 44.68% | 10,553 | 55.22% | 19 | 0.10% | -2,013 | -10.54% | 19,112 |
| Outagamie | 38,391 | 47.10% | 43,109 | 52.89% | 4 | 0.01% | -4,718 | -5.79% | 81,504 |
| Ozaukee | 19,801 | 39.34% | 30,480 | 60.56% | 51 | 0.10% | -10,679 | -21.22% | 50,332 |
| Pepin | 1,374 | 44.95% | 1,683 | 55.05% | 0 | 0.00% | -309 | -10.10% | 3,057 |
| Pierce | 8,421 | 48.61% | 8,899 | 51.37% | 3 | 0.02% | -478 | -2.76% | 17,323 |
| Polk | 7,635 | 41.41% | 10,803 | 58.59% | 1 | 0.00% | -3,168 | -17.18% | 18,439 |
| Portage | 19,075 | 56.07% | 14,916 | 43.85% | 27 | 0.08% | 2,559 | 12.22% | 34,018 |
| Price | 2,916 | 44.33% | 3,662 | 55.67% | 0 | 0.00% | -746 | -11.34% | 6,578 |
| Racine | 42,821 | 50.02% | 42,705 | 49.88% | 88 | 0.10% | 116 | 0.14% | 85,614 |
| Richland | 3,648 | 52.82% | 3,253 | 47.10% | 5 | 0.07% | 395 | 5.72% | 6,906 |
| Rock | 40,630 | 60.86% | 26,068 | 39.04% | 67 | 0.10% | 14,562 | 21.84% | 66,765 |
| Rusk | 2,418 | 40.38% | 3,565 | 59.54% | 5 | 0.08% | -1,147 | -19.16% | 5,988 |
| Sauk | 15,870 | 56.00% | 12,468 | 44.00% | 0 | 0.00% | 3,402 | 12.00% | 28,338 |
| Sawyer | 3,662 | 45.58% | 4,372 | 54.41% | 1 | 0.01% | -710 | -8.83% | 8,035 |
| Shawano | 6,416 | 36.50% | 11,164 | 63.50% | 0 | 0.00% | -4,748 | -27.00% | 17,580 |
| Sheboygan | 22,949 | 43.89% | 29,289 | 56.01% | 55 | 0.11% | -6,340 | -12.12% | 52,293 |
| St. Croix | 17,267 | 43.54% | 22,365 | 56.39% | 27 | 0.07% | -5,098 | -12.85% | 39,659 |
| Taylor | 2,650 | 33.70% | 5,209 | 66.24% | 5 | 0.06% | -2,559 | -32.54% | 7,864 |
| Trempealeau | 5,864 | 49.03% | 6,088 | 50.91% | 7 | 0.06% | -224 | -1.88% | 11,959 |
| Vernon | 6,898 | 53.92% | 5,891 | 46.05% | 3 | 0.02% | 1,007 | 7.87% | 12,792 |
| Vilas | 4,901 | 39.62% | 7,464 | 60.33% | 6 | 0.05% | -2,563 | -20.71% | 12,371 |
| Walworth | 18,499 | 41.36% | 26,200 | 58.57% | 32 | 0.07% | -7,701 | -17.21% | 44,731 |
| Washburn | 3,374 | 43.38% | 4,401 | 56.58% | 3 | 0.04% | -1,027 | -13.20% | 7,778 |
| Washington | 20,697 | 29.80% | 48,749 | 70.20% | 0 | 0.00% | -28,052 | -40.39% | 69,446 |
| Waukesha | 77,918 | 35.87% | 139,149 | 64.05% | 172 | 0.08% | -61,231 | -28.18% | 217,239 |
| Waupaca | 8,540 | 38.84% | 13,441 | 61.12% | 9 | 0.04% | -4,901 | -22.28% | 21,990 |
| Waushara | 3,939 | 37.88% | 6,461 | 62.13% | 0 | 0.00% | -2,522 | -24.25% | 10,400 |
| Winnebago | 37,353 | 50.20% | 36,980 | 49.70% | 72 | 0.10% | 373 | 0.50% | 74,405 |
| Wood | 14,719 | 45.50% | 17,618 | 54.46% | 16 | 0.05% | -2,899 | -8.96% | 32,353 |
| Totals | 1,380,752 | 52.74% | 1,235,034 | 47.18% | 2,162 | 0.08% | 145,718 | 5.56% | 2,617,948 |
- Counties that flipped from Democratic to Republican
- Adams (largest city: Adams)
- Dunn (largest city: Menomonie)
- Forest (largest city: Crandon)
- Juneau (largest city: Mauston)
- Pierce (largest city: River Falls)
- Pepin (largest city: Durand)
- Trempealeau (largest city: Arcadia)
- Vernon (largest city: Viroqua)
- Wood (largest city: Marshfield)
- Counties that flipped from Republican to Democratic
By congressional district
[edit]Despite losing the state, Schroeder won five of eight congressional districts.[4]
| District | La Follette | Schroeder | Representative |
|---|---|---|---|
| 1st | 47% | 53% | Paul Ryan |
| 2nd | 72% | 28% | Mark Pocan |
| 3rd | 53% | 47% | Ron Kind |
| 4th | 78% | 22% | Gwen Moore |
| 5th | 41% | 59% | Jim Sensenbrenner |
| 6th | 45% | 55% | Glenn Grothman |
| 7th | 44% | 56% | Sean Duffy |
| 8th | 45% | 55% | Mike Gallagher |
See also
[edit]References
[edit]- ↑ "Schroeder Campaign:Eliminate Secretary of State Position" (PDF). February 19, 2018. Retrieved May 22, 2022.
- ↑ "2021 Book of the States". The Council of State Governments. pp. 154–156. Retrieved March 9, 2022.
- ↑ Jacobson, Louis (October 11, 2018). "Democrats Maintain the Edge in Secretary of State Races". Retrieved October 20, 2025.
- ↑ "DRA 2020". Daves Redistricting. Retrieved August 18, 2024.
