Guides: Integrated Marketing Communications: Home

Welcome!

This guide is intended to be a resource for students enrolled in the Master of Professional Studies in Integrated Marketing Communications program at the School of Continuing Studies. It will help you find research sources related to your topic--just use the tabs across the top of this screen to find the most relevant information.

If you need assistance with your research, don't hesitate to contact the SCS Library.

Core Links

HoyaSearch This link opens in a new window
HoyaSearch is the GU Library's discovery layer and catalog. HoyaSearch data comes from Georgetown and WRLC Consortium holdings, many of the Georgetown databases, and a variety of other resources. You can find books, journal and newspaper articles, encyclopedias, images and media, and primary sources in HoyaSearch.
Business Source Complete This link opens in a new window
Full-text business publications and hundreds of scholarly, peer-reviewed journals covering all aspects of business. Coverage goes as far back as 1886. Additional full text, non-journal content includes financial data, case studies, investment research reports, market research reports, country reports, company profiles, SWOT analysis, books, videos, major reference works, book digests, and conference proceedings.

Covers management, economics, finance, accounting, international business and more. Titles include Harvard Business Review, California Management Review, MIT Sloan Management Review and Administrative Science Quarterly.
ABI/Inform Complete This link opens in a new window

The most comprehensive ABI/INFORM™ database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country-and industry-focused reports, and downloadable data. Its international coverage gives researchers a complete picture of companies and business trends around the world.
IBISWorld This link opens in a new window
IBISWorld publishes many other reports that are not part of the Library's subscription. For more information, please Ask A Librarian.
Industry market research reports from over 700 United States industries. Each report is 25-30 pages in length, contains key statistics, and is updated regularly. The Library's subscription includes:
- US Industry Reports (NAICS)
- US Industry iExpert Summaries
- Australia Specialized Industry Reports
- Business Environment Profiles
- Specialized Industry Collection
- State Industry Reports
- State Economic Profiles

RefWorks: Citation Management System

EndNote Fusion This link opens in a new window

EndNote Fusion is an online research management, writing, and collaboration tool designed to help researchers gather, manage, store, and share information and generate citations and bibliographies. Formerly known as Refworks.

Watch the RefWorks Tutorial here!