Visual Identity

We’re all part of the Stanford eco-system

Every Stanford unit can benefit from using the Stanford identity. Stanford’s identity incorporates visual elements that combine to give Stanford communication a distinct look – from emblems, to colors, to fonts, to campus images – Stanford’s identity elements capture our unique spirit.

Remember that you’re speaking for all of Stanford

When you use Stanford’s name and emblems, you communicate on behalf of Stanford. Keep it consistent. Keep it high quality.

Use Stanford’s name and emblems properly and appropriately

Follow the guidelines for Stanford’s identity outlined in the Identity Toolkit. Use Stanford’s name and emblems only when communicating about university activities. The Stanford name and emblems are proprietary and protected under intellectual property laws. One way to protect the marks is by including the proper trademark designation ® when appropriate.