What is a Roadmap?

Roadmaps are an optional way to describe to players where you intend to head with your game. With a roadmap, you can display an image on your game's store page to talk about future updates and content releases planned for your game.

A roadmap can take many forms, and can include as much or as little detail as you want--it all depends on your goals, development plans, and how you intend to adapt to player feedback. Some roadmaps may describe the coming months, and others may lay out plans for the next few years. Some roadmaps may take a creative approach and display a percentage-completion bar for game features in progress. How you do it is up to you, but try to be as accurate as possible with your roadmap.

Roadmaps on your Steam Store Page

If you have already created an image that represents your roadmap and wish to display it on your store page, there is a dedicated section that you can use to do so. In this case, it will appear just above your written description of your game.

Examples of Roadmap assets:

Setting up a Roadmap

To start, navigate to your game's app landing page, and click on "Edit Store Page".

1. Select the "Description" tab
   
2. Scroll down to "Special Announcement Section" and add a new section
   
3. Select from the pre-defined string drop-down for "Roadmap" to give the section the title of Roadmap
   
4. Drag your roadmap image into the text field
   
5. Save and publish your store page

Best Practices

• Upload an image that is at least 1600px wide. This will allow customers to click the aseet to view the full-size image with greater detail.
  
• Try to avoid making specific promises unless you are confident that you can deliver, regardless of sales performance or player feedback. When it comes to discussing your plans for future updates, it's better to err on the side of making less concrete promises instead of making promises that you have to go back and change (perhaps several times).
  
• Roadmaps are useful to customers regardless of where you are in the development cycle (Early Access, fully released, older catalog). As long as you are still working on improving your game, customers find this level of information valuable.
  
• While it's suggested that you use an image to convey your roadmap to your customers, it's not strictly required. You can use text to describe your plans.