For nearly a century, the SEG brand has served as the global hallmark of excellence in geoscience. When you use our logo and other branding assets, you carry forward a 100-year legacy of scientific integrity and innovation.
As a member of our global community, every presentation, social post, and report you share contributes to the most trusted voice in geophysics. Use these assets to help us lead the next century of discovery. Please visit this page periodically as new templates and resources will be added during 2026 as we prepare to celebrate our centennial. Our goal is to help you successfully represent the SEG brand with excellence and lead our community into its second century.
Student Chapters Brand Toolkit: Guidelines and Templates
For student leaders representing SEG at universities, use these resources to help you:
TOOLKIT
Build your chapter identity with clear, simple guidance.
How to Name Your Chapter
Your chapter name will follow this official naming convention:
[Insert University Name} — SEG Student Chapter
How to Use the SEG Logo
Use the SEG logo the right way from the start.
The Student Toolkit includes all the logos you need as well as a simple guide to help you use the logo with confidence. The most important rules to to follow are the spacing guidelines so that the SEG logo stands out clearly in all your communications.
Important: No independent rebranding of SEG.
Present Your Chapter with Pride
Help yourself to SEG’s core assets to showcase your chapter with SEG’s powerful brand recognition:
- High-resolution logos
- Color palettes
- Spacing
- Typography Do’s and Don’ts
- Social Media Profile Set-up
Student Chapter Logos
Your chapter can request a custom logo.
In order to keep the SEG brand instantly recognizable around the world, we ask that you do not create your own logo. Our team is happy to create one for you with a quick turnaround.
Social Media
Social media is an important form of communication. It is vitally important that all student chapter social media communications comply with SEG’s Social Media Policy.
The Policy will inform you of:
- General Social Media Principles
- Page Posting Guidelines
Important: Officially-sanctioned Student Chapters do not require approval from SEG before using social media. Student Chapters are allowed to create, administer, and implement social-media accounts without prior approval.
Mandatory: Include this important disclaimer
All Student Chapter pages must include the student chapter disclaimer below. Copy and post the disclaimer to your Chapter’s social media pages:
Important: SEG’s goal with respect to social media is to ensure that its communications in all social media channels are as consistent, accurate, timely, fair, constructive, respectful, informative, and mission-advancing across all platforms as possible. Misuse of social media by SEG or its members can have a detrimental impact on our organization.
Create Slide Decks, Flyers, and Other Branded Communications
Download templates and create brand materials with confidence:
- Presentation Templates (coming soon)
- Print Collateral and Editable Templates (coming soon)
- SEG-Branded Canva Templates (coming soon)
- Digital Use Collateral (coming soon)
Professional Members: Committee & Professional Branding
Our professional members and committees are the frontline ambassadors of the SEG mission. If you are spearheading a global committee initiative, your use of these assets ensures a unified, authoritative voice for the geosciences. The following guidelines and templates have been specifically tailored to help you maintain the highest level of professional consistency in every leadership capacity.
- SEG Committees & Council: Committee Branding Resources → (coming soon)
- SEG Sections and Societies: Section Branding Resources → (coming soon)
- Corporate & Industry Partners: Partner Branding Guidelines → (coming soon)
SEG BRANDING ASSETS
Build influence and represent SEG with impact.
Official SEG Logos
Download approved SEG logo files for print and digital use.
- Primary logo
- Secondary and horizontal logos
- Black, white, and color versions
Brand Guidelines
Maintain visual consistency across all SEG communications.
- Official color palette
- Approved fonts and usage guidance
- Photography standards
Customizable Templates
Save time and stay on-brand with pre-approved templates.
- Presentation slides
- Flyers and posters
- Social media graphics
Together, We Present the Power of the SEG Brand to the World.
SEG’s mission is to connect the world of applied geophysics—advancing science, supporting professionals, and strengthening the global geoscience community.
Your group’s work strengthens the profession and carries SEG’s mission into the future.
