Esports and Gaming
Step into the arena where gaming culture and competitive esports converge. From game titles and streaming platforms to content creators and brand collaborations, explore how gaming ecosystems drive community, engagement, and new creative economies.
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Cheez Whiz launches Strong Streamer Alliance to encourage active play
For today’s kids, play can begin on a screen – but Cheez Whiz believes it shouldn’t end there. Through its…
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Smart Omega strengthens esports fandom through Barangay community initiatives
In the Land of Dawn, Smart Omega has shown that anything is possible. Beyond the highlight reels and match-day moments,…
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‘Uy, Jollibee! echoes across the Land of Dawn in new MLBB collab with Octopus&Whale
For the first time ever and for the first time for a local QSR brand, one of the Philippines’ most…
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By creating different, The Misfits Camp’s John Chuidian conquers Developer Camp Manila
When the legendary Developer Camp finally touched down in Manila for its 2026 debut, it brought with it eighteen years…
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Hiraya Cup 2026 champions women in esports
In Filipino, “Hiraya” means “the fruit of one’s hopes, dreams, and aspirations”, the space where dreams take form as they…
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There’s no hacking ecosystems: Gaming in real-world retail
I recently had the pleasure of joining an exclusive panel at eTail Asia, held in Singapore. Our panel, titled “From…
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The Victoria and Albert Museum and London Games Festival make the case for video games as an art form
The Victoria and Albert Museum (V&A), a museum in London, United Kingdom, explored the intersection between games, performances and interactive…
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Two Filipino pop culture forces collide: MLBB and SexBomb Girls unite in a new collaboration
Mobile Legends: Bang Bang (MLBB), the flagship game by international video game company MOONTON Games, is kicking off its Summer…
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Video games did not pull the trigger
I remember the first time I was told a video game could make someone dangerous. It was the late 90s.…
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Elevate secures dominant victory at Garena Masters X
THE PHILIPPINES – Call of Duty: Mobile – Garena Masters X concluded on Sunday, March 15, with Elevate emerging victorious…
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The joy of big brands entering gaming authentically
Brands have been trying to crack gaming for years. Some stumble in loudly. Most leave quietly. Few ever truly belong.…
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The absolutely indispensable guide to judging gaming cases aka ‘Hey, Non-Gamer juror in the gaming jury, I gotchu!’
Gaming has become one of the most exciting territories the creative advertising industry has discovered in the last decade. While…
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Eight Philippine teams advance to Garena Masters X Group Stage
MANILA, PHILIPPINES – The road to regional dominance continues as Call of Duty: Mobile – Garena Masters X kicks off…
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