Commerce
Reporting on retail media, ecommerce, shopper marketing, and the technologies powering the future of buying and brand discovery.
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Retail Roundup: 9 Commerce Moves From Target, Kroger, Walmart and More
Retailers are staffing up in AI and e-commerce.
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Zillow Teams Up With Pinterest to Target People House Hunting
The company is the first to open up housing-intent data to Pinterest’s ad product.
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How AI Assistants Are Driving Sales for 6 Big Retailers
Kroger, Walmart, Albertsons and Amazon are betting on AI-driven shopping, with more ad opportunities on the way.
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Retail Roundup: 6 Commerce Media Moves from Walmart, Michaels, and 7-Eleven
Plus, Best Buy gets a new CMO.
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ADWEEK Commerce Advantage: Retail Media Finally Zeroes In on Brand Budgets
New ad formats like branded content and streaming try to make the case for more money.
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Walmart Closes Vibe.co Acquisition, Signaling a Big Push Into Ad-Supported Streaming to Compete With Amazon
The retailer reportedly paid $1.4 billion for the startup.
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Amazon’s Ad Revenue Hits $76B Over the Past 12 Months
The ad business saw strong initial results from Sponsored AI Prompts.
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Walmart and Amazon Are Battling for Streaming TV Budgets. Here’s How Their Offerings Break Down
With Vibe.co and Vizio, Walmart is chasing the omnichannel playbook Amazon pioneered.
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Dick’s, LiveRamp, and Adobe Are Building Retail Media’s Creative Future
A new partnership offers a model for creative personalization at scale.
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Why Curie Redesigned Its Brand After Breaking Into Walmart
The deodorant brand’s new look is heavily influenced by how people shop in stores.
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