Common Questions About BrandBucket

Frequently asked questions on buying a business name from BrandBucket.


How BrandBucket Works

Why use BrandBucket to find a business name?

We make it easy to explore thousands of quality, hand-picked and unique business names available for sale as a premium domain name. We've managed the sale of thousands of names since 2007 for large and small brands across many industries.

Naming isn't easy. You've most likely spent some time thinking about what to name your new venture. The process goes like this: Some creative brainstorming with your colleagues resulting in some great ideas only to find that the domain names are already taken or available for an astronomical price. Undeterred you repeat the process all over again, then again.

The undertaking can go on for a long time and distract you from building your business. Your options are to continue with the frustrating approach, go with high-priced naming agency or make the choice to go with the established marketplace at BrandBucket.

With many .com names on our marketplace your chances of finding a name that is just right for your business is high. Combined with the help of our branding and linguistic specialists, a vast global community, a sophisticated search algorithm and curated categories you'll see why BrandBucket is the smart choice when securing a business name.

We walk you through every step of the process including the domain name transfer to your registrar. Our secure and guaranteed escrow service ensures that you own the rights of the domain before any money changes hands. And BrandBucket's simple upfront pricing takes any haggling out of the transaction.

Who are the people behind BrandBucket?

BrandBucket is the trusted leader in the naming industry. Our Founder and CEO, Margot Bushnaq, has grown the firm from the ground up using her strong background in linguistics and technology. She attended Stanford University where she graduated with a BS in Symbolic Systems. Her studies in human computer interaction (HCI), perception and linguistic structure has served the company and our customers well.

Margot is also a Co-founder of Boxador, a tech incubator in Venice, California. Boxador has built exceptional companies in the cloud computing and marketplace categories with multiple successful exits. Intimate with the experiences entrepreneurs go through in starting a company. She believes: "Naming is something best left to your instincts and the support of experts. That's why we started BrandBucket."

Under Margot's leadership, a team of professional linguists and branding experts, we have hand picked and curated thousands of names that can be the next brand.

And such a large inventory of names requires a robust search engine driven by smart algorithms so you can easily sift and browse through the names that make the most sense for your business.

When you are ready to purchase your new business name, we provide an escrow service where we hold the payment and guarantee the transfer of the domain into your domain registrar before we release the payment. There are also no hidden costs or transfer fees.

Who are BrandBucket customers?

At BrandBucket we've helped name thousands of businesses. Our customers come from a broad range of industries and locations around the world. Because we are entrepreneurs ourselves we have a soft spot for risk-taking business builders, but our customers have found strong names for many requirements.

To name a few: Envato, Mattermark, Timeless, Zomato, Setster, Ario, Pana, Orbitera, Zylo, Givve, Virb, Lazada, Scalefast, Pepo, Ryver, Vitacup and Vobi.

Our curators have classified our names into industries that range from Art and Design to Technology; from Hardware to Latin; from Social to Mobile and many more.

With many sales, we've made a few people happy. Check out our testimonial page to read what our customers thought about naming their business with BrandBucket.

How does BrandBucket curate its names?

At BrandBucket, we are constantly thinking about the various words, sounds, letter combinations and characteristics that contribute most to a good business name. After years of building companies and watching other companies get built, we finally decided to develop a short list of the common characteristics that all good brands seem to have.

We came up with "traits" that make up a good name: Length, Real Word/Expression, Alphabet, Pronunciation, Spelling, Conflicts, Industry Match, Longevity, Uniqueness, and General Retention. We then added an extra category specific to domain names: TLD (Top Level Domain). We cover these in our Business Names 101 series in more depth to help you think like we do when it's time to name your business.

How do I find a name on BrandBucket?

BrandBucket offers a variety of approaches to finding a name on our marketplace. You will find an abundance of names that will surprise and stimulate your creativity as you search and filter your results.

We suggest starting your search with one keyword that is relevant to your business ("music"), or a word that describes the type of name you are looking for ("strong"). Because the majority of the domains on BrandBucket are unique -- and not keyword combinations -- your search results will display names that contain your search term in the description, keywords and possible usage texts, and not necessarily names that contain your search term in the domain itself.
Once you have tried a single search keyword you can add more to widen the search to include more results.

Keep your mind open as you search through the names. You can "Save" the names you like, by clicking on the heart. Then you can come back later with "fresh eyes" to see if they still inspire you on second look. Once saved, you can also email the saved names to family or friends to see which ones resonate with them.

What type of names will I find on BrandBucket?

Business naming is both an art and game of chance. In the modern business climate the landscape is cluttered with attention seeking brands betting their success on the nuance of name recognition. Names can be obvious (pets.com), have a relatable meaning (Lyft) or are more esoteric but infer a mood or feeling (Google).

It's said that "the good names", or those very literal names are taken, but are they? Enter brandable names. Think more broadly, consider the long-term evolution of your business. What makes sense today may not be the case next year. Your name should be more encompassing, not tied to a keyword or literal translation of your business.

Many names on BrandBucket are non-keyword names that have no specific meaning. While some names may not have a direct relation to your business or product, they can convey qualities that are important to your company (like strength), or an overall feeling (like youth and fun).

Names that are free from keywords (also known as "vessel" names) become strong brands over time, and offer the flexibility to evolve a business without the restriction of a keyword-based name. If this is uncharted territory for you, test the names you like with colleagues and friends for some guidance.

What domain extensions does BrandBucket offer?

As a curated marketplace for premium domains, BrandBucket is very selective with the domain extensions we offer. We only list domain extensions on our marketplace that we feel would be good fits for our audience. We may add more extensions in the future..

As of now, we currently offer the following domain extensions.

.com domains
.ly domains
.io domains
.me domains

Does my BrandBucket name come with a trademark?

The names on BrandBucket do not include trademarks or international registration, as that is not possible. In order to apply for a trademark or registration, you're required to specify the business in detail including: location, type/industry, and what services the company/product will provide. Since our unique domains can be purchased by anyone for any use, it would not be possible for us to file a trademark in advance.

We recommend that you do some research and/or seek legal advice to ensure that the name you are interested in does not have an existing trademark by a competitor in your industry and within your region. If the name is not trademarked, or has a trademark unrelated to how you plan to use it, then you have a good chance of being able to trademark the name yourself. If there is an existing trademark, keep in mind that, as long as your business is in a different industry, you may still be able to file a trademark for the name.

BrandBucket recommends the following services for online trademark research. These tools are a compliment to, not a replacement for, professional legal advice.


Purchasing a Name

How do I buy a name on BrandBucket?

Once you found the perfect name simply select "Buy Now" and proceed to checkout. Our secure shopping cart accepts all major credit cards, bank transfer or Bitcoin. If you choose the Bank Transfer option at checkout, instructions for sending a bank transfer/wire will be in your order confirmation email and in an invoice that is automatically generated for you. If you choose the Bitcoin option you're instructed to send the equivalent amount to a wallet address within a 10 minute timeframe. The purchase sets in motion a series of communications with BrandBucket to complete the transaction. You'll be instructed every step of the way.

Can I make an offer?
We believe in reducing hassle through upfront pricing. Unlike other domain marketplaces that rarely show a listing price or inflate their prices to start a lengthy negotiation process, BrandBucket requires each and every name to have a set bottom line price. A suitable price range is recommended by our staff based on the name's quality and our years of experience selling brandable domain names. If you're looking for a name within a specific budget, we can help, simply reach out.

What about leasing a name?
The BrandBucket lease-to-own program allows you to buy the domain name over monthly installments, and at the end of the lease period, if all payments are complete, you would be the new owner of the domain name.
During the lease, you're entitled to use the domain name for your website, and email, the domain itself will remain in an escrow account until you have made all payments, and then the domain is transferred to a registrar of your choice. Please see more info under the leasing a name section.

What do I get when I buy a name from BrandBucket?

When buying a name from BrandBucket you become the new owner of the domain name and that remains listed in your own registrar account as long as the yearly registration is maintained through the registrar. There are no recurring costs from BrandBucket. The only payment you make to us is the price you see.

You also receive the example logo that is shown alongside the domain name. It's yours to use if you wish and we send you the original graphics file, usually in Adobe Illustrator or Photoshop format, so that you can modify and resize it if needed. If you choose to not use the sample logo, there is no reduction in the total price of the domain.

What happens after I buy a name from BrandBucket?

Once payment has been received and verified, we start the domain transfer process. The transfer can take anywhere between 1-8 days, depending on the registrar where the domain is currently registered and the registrar we're sending it to. Typically if you choose to use the same registrar where the domain currently resides, the transfer is the quickest since the domain only changes accounts. If you choose a different registrar, there is an ICANN-mandated waiting period of 5-7 days that starts after the current owner has approved the transfer.

Our supported registrars are:
GoDaddy
Namesilo
NameCheap
Name.com
Amazon Route 53
123 Reg
Gandi

Dynadot

Since BrandBucket is an open marketplace and the domains are owned by several different people, the transfer time can be affected depending on the response time of the seller. We do our best to speed the transfer process by training our escrow team to facilitate this communication and to eliminate common roadblocks.

What is BrandBucket's refund policy?

At BrandBucket, we’re committed to ensuring a smooth and reliable domain transfer process so you can feel confident in your purchase. The following are our policies regarding refunds:

Transfer Guarantee: Full Refund
Domains for sale on BrandBucket are guaranteed to be available, and 99% of transfers are successful; however, if, for some reason, the domain seller is unresponsive and the domain name transfer is not initiated within 10 business days of your payment, we will issue a 100% refund with no cancellation fee.

Changed Your Mind? Refund with a Small Fee
If you contact us within 24 hours of purchase and before the domain name transfer has been initiated, we will issue you a refund minus a 5% cancellation fee to cover our payment processing costs.

Lease to Own Payments: Refunds with Some Exceptions
For the first payment, if you contact us within 24 hours of purchase and before the domain name transfer has been initiated, we will issue you a refund minus a 5% cancellation fee to cover our payment processing costs. Because you are allowed to cancel a lease at any time, any subsequent monthly payments processed before your cancellation request are not refundable.

We encourage all buyers to perform their due diligence before purchasing, and we’re here to support you every step of the way, answering any questions you may have and ensuring a smooth transfer.


Leasing a Name

What is BrandBucket’s Lease-to-Own Program?

The BrandBucket lease-to-own program is available as an alternative to purchasing the name outright. You're able to buy the domain name with over monthly installments, and at the end of the lease period, if all payments are complete, you would be the new owner of the domain name.

During the lease, you're entitled to use the domain name for your website, and email, the domain itself will remain in an escrow account until you have made all payments, and then the domain is transferred to a registrar of your choice.

How do I use the domain during the lease?

The domain is kept in an escrow account, and we can change the nameservers of the domain to point to a DNS service where you can manage it. You will be able to build a website on the domain name and set up an email address. We recommend the DNS service Cloudflare, which is free to use but happy to consider others.

Does BrandBucket charge additional fees on lease to own?

Yes, we do charge additional fees when selecting the lease-to-own over the buy-now option. A setup fee of 5% of the domain name's price is charged the first month. Future months include a fee on a sliding scale starting at 15% and dropping to 5% depending on the domain's price. You can view these fees by selecting the lease option during checkout.

What payment methods are accepted?

We accept Visa, MasterCard, and American Express for credit card payments and Wire Transfers, and Bitcoin. You can select your preferred payment method at checkout.

You are also able to change your payment during the lease period if you wish.

Where can I view my balance and statements?

You will receive monthly invoices to your email, with a link to view your balance, edit your preferred payment method, or pay-off your lease early.

When is my payment due?

Your billing date will be on the same day each month. If you start the lease on the 31st, then you will be billed on the last day of consecutive months.

Can I pay off my lease agreement early?

Yes, you may pay-off the lease early at any time. Paying off a lease early will also avoid the additional fees on future payments.

What happens if my payment fails?

For credit card payments, our billing system will continue to attempt to collect your payment and notify you daily via email. If this occurs, we encourage you to check your credit card or switch the method of payment. For wire transfers and bitcoin payments, we will continue to remind you to complete the payment. The grace period is 10 days, and any late payments pas that will initiate a cancelation of the lease term, and all payments made towards the lease will be forfeited.

Can I cancel my lease? Is a refund offered?

You’re able to cancel a lease at any time. Since the lease-to-own program allows you to take control of the domain name no refunds are offered for any payments made.

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