Respondents cite familiar pain points in Campaign’s second annual survey.
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Canadian ad spend to reach $21.3 billion this year: WPP
The country is now a “heavily digital” market, with AI the primary force reshaping the industry.
In-housing has outgrown decades-old thinking
The data is in: internal agencies have evolved into agile, high-performing powerhouses, but corporate structures and mindsets have yet to catch up.
Volkswagen Canada connects “the people’s car” and “the people’s sport” with dual-fandom flags
The brand’s latest activation gives fans a way to support both Canada and their heritage nation.
Amnesty International Canada taps Barrett and Welsh for brand engagement and fundraising
The Toronto agency will develop a new brand platform and public engagement campaign aimed at strengthening Amnesty's connection with Canadians.
Publicis calls on agency groups to stop making ‘wrong promises’ in pitches
French agency group warns of “a race to the bottom”, ahead of Cannes Lions festival next week.
Brian Wieser’s Madison & Wall expands into global forecasting and makes hire from Warc
Research firm sees gap in market as ad industry becomes “more complex, more global and more dependent on high-quality data”.
Canac prevents moving-day awkwardness with “The Secret Box”
To mark Quebec’s annual July 1 moving day, Canac and LG2 created a moving box with a false bottom designed to keep private belongings out of sight.
The reasons behind RCSS’s “wild goose chase”
A humorous campaign from One23West helps launch a new brand platform for the Loblaw banner.
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IN CASE YOU MISSED IT
Game over: CBC’s long history with the NHL comes to a close
The public broadcaster will no longer carry Hockey Night in Canada, a Saturday night fixture for 74 years.
Canada Dry launches collectible cans for Blue Jays’ 50th
The iconic Keurig Dr. Pepper brand is rolling out eight limited-edition can designs celebrating iconic moments in team history.
Jennifer DelVecchio named McDonald’s Canada CMO
She is returning to Canada for the first time in nearly a decade.
Nike is sorry, not sorry about a tough Team Canada
A new World Cup spot from W+K Toronto joyfully dismantles the “nice guy” archetype for a gritty, aggressive "Rip The Script" campaign.
Arthur Sadoun, Ian Russell, Liz Taylor and will.i.am join Campaign House line-up at Cannes
Campaign's programme of editorial and partner events at Cannes Lions starts on 22 June.
John Wren: ‘Pace of change is unlike anything we have seen before’
Ahead of Cannes Lions 2026, Campaign asks senior leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. Omnicom’s John Wren kicks off the series.
Sport Chek takes soccer fandom to the water with floating futsal court
The retailer is bringing its new "Soccer. United." platform to life with “Harbourfront FC,” an experiential destination on Toronto's waterfront.
Pizza 73 promises cheesy relief to high gas prices
The new campaign from Zulu Alpha Kilo will see pizza prices fluctuate with the cost of fuel.
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