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Trending Fashion
Dedicated follower of fashion? Then consider HELLO! your personal shopping assistant. From the hottest seasonal trends, new collections and shopping tips, to the latest deals, must-have items, and royal and celebrity looks, HELLO! has your wardrobe covered.
Fashion
11 red jackets on my wish list this autumn
From sporty track jackets to classic bombers and suede pieces, these are the best red jackets for the new season - and how to style them
Dress to impress
The best strapless dresses for women in their 40s, 50s and 60s
Shop the best bandeau dresses on the high street and expert advice on how to wear them, any age, any season
FASHION & JEWELLERY
Madrid Fashion Week SS27: the 5 labels you need to know
Dress to impress
28 best occasion dresses for women in their 50s, 60s and 70s
Shopping
Victoria Beckham & Harper have reignited my love of the classic khaki parka jacket - shop 7 lookalike styles
The utility parka is back by Beckham demand - just look at Harper and Victoria's khaki parka jackets as your inspiration for autumn
Dress to impress
11 best chuck on dresses for women in their 40s, 50s and 60s who don't know what to wear in the morning
These smock dresses are the ones you'll turn to when you don't know what to wear - throw one on and go in style
Fashion
How to style the sheer trend & 9 chic high street pieces to shop now
Sheer is everywhere right now. These are the styling tricks that make transparent dressing feel sophisticated and surprisingly wearable
Fashion
I tried Lululemon's viral 'Big-Ass Bag' – here’s my honest verdict
With two exterior pockets bigger than a regular tote the Big-Ass Bag certainly lives up to its name. But is bigger really better?
Shopping
9 timeless polka dot dresses to wear this season & beyond
Channel the royals and the street style set in these playful polka dot dresses, from occasionwear to timeless everyday pieces
Shoe love
12 summer shoes for women in their 40s, 50s and 60s
Chic shoes for older women who now want style AND comfort. Shop our top picks for women in their forties, fifties and sixties...
High street
I'm 42, and I'm a pro at shopping in Marks & Spencer - these 16 new-season 2026 buys look like they're designer
Marks & Spencer new-in buys are perfect for 2026. In fact, these buys will get you excited for the summer. One editor's top 17 picks...
Shopping
11 best black summer dresses for your chicest season yet
The black dresses we love for summer, from midis to maxis and every other style in between - shop the best from the high street
Shopping
11 best linen trousers to look effortlessly stylish in all season
The timeless linen trousers to have on your radar for the warm sunny weather. Shop the best pairs now
