McDonaldâs fires CEO Steve Easterbrook for violating policy over relationship with employee
* McDonaldâs said Sunday that it has fired Chief Executive Steve Easterbrook for violating company policy by having a consensual relationship with an employee.
* McDonaldâs did not provide other details on the relationship. The company said Easterbrook would be replaced by USA President Chris Kempczinski, effective immediately.
* âThis was a mistake,â Easterbrook wrote in an email. âGiven the values of the company, I agree with the board that it is time for me to move on.â
Emma Newburger & Amelia Lucas
PUBLISHED SUN, NOV 3 20194:39 PM EST
UPDATED SUN, NOV 3 20197:56 PM EST
McDonaldâs said Sunday that it has fired Chief Executive Steve Easterbrook for violating company policy by having a consensual relationship with an employee.
The company said in a release that the board determined Easterbrook âdemonstrated poor judgmentâ by engaging in the relationship.
McDonaldâs did not provide other details on the relationship. The company said Easterbrook would be replaced by USA President Chris Kempczinski, 51, effective immediately.
âThis was a mistake,â Easterbrook wrote in an email to employees. âGiven the values of the company, I agree with the board that it is time for me to move on.â
Easterbrook, 52, became CEO of McDonaldâs in 2015. Before then, he was chief brand officer of McDonaldâs and its former head in the U.K. and northern Europe.
Working closely with Kempczinski, Easterbrook oversaw a turnaround of the company. McDonaldâs shares have risen 96% to $193.94 since Easterbrook took over as CEO in 2015.
âI am excited to take the reins of this incredible company and grateful for the Boardâs confidence in me,â Kempczinski wrote in an email to employees. âI am particularly fortunate to be surrounded by such a talented team as we take this brand into the future.â
Joe Erlinger, president of the international operated markets, will take over as head of McDonaldâs U.S. division, overseeing the chainâs 14,000 restaurants in its domestic market. Prior to his current role, Erlinger led McDonaldâs high growth markets division.
Under Easterbrook, the company sold off many of its company-owned stores to franchisees. More than 90% of McDonaldâs locations are now owned by franchisees. The refranchising strategy helps McDonaldâs profits but has led to falling revenues as a result of accounting differences.
In the early days of the turnaround, value meals and the launch of all-day breakfast lifted sales and traffic. But the companyâs third-quarter earnings fell short of estimates for the first time in two years, as its latest batch of promotions failed to gain traction with U.S. consumers. Â
Under Easterbrook and Kempczinskiâs leadership, McDonaldâs has been renovating U.S. restaurants with upgrades like self-order kiosks and digital menu boards. The fast-food chain has struggled in the U.S. in recent years with declining traffic, but technology upgrades often lead customers to spend more.
However, U.S. franchisees have balked at the expensive renovations, leading them to create an independent franchisee group last year.
The company has also come under fire from its workers for how it handles sexual harassment in its restaurants.
More details in
https://www.cnbc.com/2019/11/03/mcdonald...loyee.html
Specuvestor: Asset - Business - Structure.