Alt text - two (probable) wins
May. 11th, 2022 09:29 pmThis week, I've pointed out to two people who send out work related newsletters that there is no alt text in their images. Either I have learned a little tact from the first run through, or the people I have contacted have been less helpy. (ah, and there would be a strong gender pattern going on, although small sample size and confirmation bias, etc., etc.).
The first one was easy - I showed the person I sit next two what their newsletter (goes out once a month, one header image and then a stack of text) looks like on my computer, and they were appropriately horrified. They have passed it up the line to the comms person who takes their text and published the newsletter. They've had a partial win, in that the image placeholder now actually has appropriate sizing, and no longer fills my screen. The first pass alt text was woeful, so I made a less worse suggestion -- given that there is a logo there, and it is the newsletter header, either of those things would be valuable to mention!
The second was barely more difficult. This is the weekly/fortnightly one that goes out to the whole department. Scrolled down to the bottom, discovered text that said 'send us feedback' and an email address, so I did. Got a very positive response that they are going to follow up on that, etc.
What I have concluded: either the comms team don't have accessibility guidelines, or that they don't apply them. I think my energy would be better used if I could work out who to target, and talk about this as a common issue across corporate comms, both for images and audio (have I whinged here about youtube autocaptions, and what they do to a) acronyms and b) australian accents? At least those are on a hidden youtube channel, linked in house)