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FIFA World Cup Has An Unofficial Second Economy, And It’s Gastronomic

If there’s a will to make money during the 2026 FIFA World Cup, there’s a way to design marketing campaigns skirting the line of trademark infringement.

ByLilian Raji,

Contributor

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Is Target’s Jay Z Collaboration Enough To Win Back The Black Community?

High-profile partnerships can drive attention, but they can’t repair broken trust. Consumers look for actions that match a brand’s stated values.

BySonia Thompson,

Contributor

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Cleaning Up The Murky Window Into B2B Marketing

Also in the Forbes CMO Newsletter: Changing website strategy as AI agents come out in full force, World Cup gets attention in the U.S. (as well as around the world).

ByMegan Poinski,

Forbes Staff

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What ‘Love Island USA’ New Social Media Policy Means For The Show’s Marketing Machine

'Love Island USA' Season 8 is already Peacock's biggest original launch in history. While the Islanders' accounts are silent, the show has never been louder.

ByOlivia Shalhoup,

Contributor

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How Julia Collins And PlanetHAUS Are Making Sustainability Irresistible

Julia Collins launched PlanetHAUS to combat sustainability's branding crisis, where it's often perceived as sacrifice rather than an upgrade.

ByAfdhel Aziz,

Contributor

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Adidas Leans Into Soccer While Nike Chases Culture In World Cup Marketing Showdown

The 2026 World Cup features an intense rivalry between Adidas and Nike. Adidas holds an edge in soccer while Nike aims to connect across a wider cultural landscape.

ByPamela N. Danziger,

Senior Contributor

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Adobe’s Stock Fell After Reporting Blowout Results. Blame Friction.

Why did Adobe's stock fall after a blockbuster quarter? It bet on frictionless onboarding over short-term revenue. Behavioral science backs the move.

ByRoger Dooley,

Contributor

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Soulful Luxury: How Teardrop Hotels Is Redefining Hospitality In Sri Lanka

Soulful Luxury: How Teardrop Hotels Is Redefining Hospitality In Sri Lanka

ByAfdhel Aziz,

Contributor

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Adobe’s AI Edge: Turning Solo Creators Into Global Media Brands

As Cannes Lions begins next week, Adobe research shows 87% of creators say AI is accelerating growth while making creativity and judgment more valuable

ByJamie Gutfreund,

Contributor

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2026 FIFA World Cup Watch Parties Engage Fans Without Stadiums Walls

For the C-suite , the 2026 FIFA World Cup is a testbed for how to orchestrate multi-venue, multi-partner ecosystems that can be redeployed for future fun and profit.

ByLilian Raji,

Contributor